Senior Negotiator, Broadcast Partnerships

Initiative; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading marketing and advertising agency in Toronto is seeking a Senior Negotiator, Broadcast Partnerships to oversee media campaigns and negotiate directly with sales representatives. The ideal candidate will have a background in marketing or advertising and strong analytical abilities. This full-time position offers competitive salary and an inclusive environment that emphasizes personal development and community engagement.

Benefits

Generous paid time off

Flexible hybrid work model

Formal training opportunities

Community-based employee groups

Qualifications

• Professional learning agility with a passion for continuous development.
• Previous experience buying in major markets, national networks, and specialty.
• Ability to work collaboratively as well as independently.

Responsibilities

• Ownership and management of campaigns.
• Independently negotiate media campaigns directly with sales representatives.
• Prepare and present pre-buy / post-buy reports.

Skills

Negotiation

Analytical skills

Client service orientation

Communication skills

Organizational skills

Problem-solving

Training and mentoring

Education

Professional or Educational background in Marketing or Advertising

Tools

Microsoft Office Suite

Media research tools

Job description

Senior Negotiator, Broadcast Partnerships

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Senior Negotiator, Broadcast Partnerships

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The role of a Senior Negotiator, Broadcast Partnerships is to prepare, negotiate, and document the execution of all client media buys within the Investment group. The Senior Buyer will train and guide Assistant Buyers and support the Supervisor/Manager in preparing documentation such as pre-buy/post-buy reports, media evaluations, and recommendations.

This role requires collaboration within an integrated media investment team to ensure high-quality media execution grounded in insights and experience.

Key Responsibilities

• Ownership and management of campaigns, including negotiating media campaigns directly with sales reps, developing media schedules, and executing revisions.
• Explore promotional opportunities and negotiate compensation.
• Communicate variations in media plans and address market concerns with the planning team.
• Prepare reports, conduct audits, and track media buy changes accurately.
• Manage billing discrepancies and budget control reports.
• Coordinate with media partners for submissions and ensure clear communication with planning teams.
• Develop market analyses and guide the planning teams on buying conditions.
• Lead evaluations of sponsorships and integrations with the manager.
• Assist in training junior staff and serve as a resource for complex requests.
• Contribute to media point of views (POVs) and other strategic documents.

Desired Skills & Experience

• Background in Marketing or Advertising preferred.
• Associate-level experience in media investment, with experience in major markets and networks.
• Effective negotiation skills and professional development mindset.
• Client service orientation, analytical and financial skills.
• Excellent communication, organizational skills, and attention to detail.
• Proactive problem-solving and ability to work independently and collaboratively.
• Experience in presenting and developing media relationships.
• Training and mentoring abilities, proficiency with media research tools, and Microsoft Office Suite skills.

Initiative believes in the power of media to reshape industries and build brands through diversity, safety, and sustainability. We celebrate a diverse, inclusive environment with over 9,000 employees across 90+ markets and have received numerous awards, including Cannes Lions and Agency of the Year titles.

What’s in it for you?

• Generous paid time off, including vacation, wellness days, long weekends, and meeting-free Fridays.
• Flexible hybrid work model.
• Opportunities for personal development and inclusion training.
• Part of a global agency network.
• Participation in employee resource groups like Black Employee Network and Rainbow Lounge.

Initiative is an equal opportunity employer. For accommodations during the hiring process, contact [e-mail].

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Advertising and Marketing

Industries: Advertising Services, Marketing Services, Broadcast Media Production and Distribution