Senior Media Specialist

We are seeking a highly skilled and experienced Senior Media Specialist/Account Director to join our Regina team. The ideal candidate will have a strong background in media planning, buying, and strategy, while acting as a key client facing account manager. This role requires a strong ability to manage client relationships and lead teams to deliver outstanding results.

Key Responsibilities:

1. Develop and execute comprehensive media strategies across digital, OOH, print, radio, and TV channels.
2. Manage client relationships, acting as the primary point of contact and ensuring a high level of service and satisfaction.
3. Manage media planning and buying, ensuring cost-effective and high-impact campaigns.
4. Develop and build strong relationships with clients and media partners.
5. Present media plans, strategies and results to clients, providing insights and recommendations for optimizations.
6. Collaborate with creative teams to ensure cohesive messaging and alignment with brand objectives.
7. Analyze campaign performance and generate insights for optimization.

Qualifications:

1. 5+ years of experience in media planning and buying, preferably in an agency or internal marketing team.
2. Proven expertise in digital, social, and traditional media platforms.
3. Strong analytical skills with a focus on ROI and campaign optimization.
4. Excellent communication, negotiation, and leadership abilities.
5. A strategic mindset with the ability to adapt in a fast-paced, evolving industry.
6. Ability to work independently and manage multiple projects in a fast-paced environment.