Senior Media Planner

WPP Media; Vancouver; On-site; CAD 52,000 - 76,000; Full time

Job summary

A leading media company in Metro Vancouver is seeking a Senior Media Planner to develop media plans across all channels and maintain client relationships. The ideal candidate will have over 3 years of media planning experience and proficiency in relevant research tools. This role offers a competitive salary and benefits, fostering a collaborative work environment.

Benefits

Competitive medical, dental, and vision benefits

Paid time off

Partner discounts

Mental health days

Qualifications

• At least 3 years of experience in media planning.
• Solid understanding of online and offline planning.
• Excellent time management and multitasking skills.

Responsibilities

• Develop client-specific media plans across all channels.
• Maintain day-to-day client contact.
• Supervise the workflow of Media Planners.

Skills

Google Marketing Platform

Google Ads

Math

Media Buying

Media Planning

Pivot tables

Adobe Audience Manager

Microsoft PowerPoint

Research Experience

Microsoft Excel

DoubleClick

DoubleClick for Publishers

Education

Post-secondary degree in Advertising and/or Marketing

Tools

IMS Infosys

COMBNavigator

ComScore

Nielsen

Job description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit our website.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit our website.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences through Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

Role Summary & Impact

The Senior Media Planner is responsible for developing client-specific media plans across all media disciplines, providing supporting research, and maintaining day-to-day client contact and servicing on assigned accounts. This role may also include supervising and training junior team members.

Key Responsibilities

Client Service

• Maintain day-to-day client contact.
• Carry out client requests and assist with projects for the group.
• Develop and nurture relationships with clients, external agencies, and media partners.

Leadership

• Supervise the workflow of Media Planners and Assistant Media Planners to ensure timely completion of tasks and monitor project status.
• Mentor and train junior staff members.

Planning

• Develop client-specific media plans across all channels.
• Interpret competition and other research data.
• Implement EssenceMediacom Systems Thinking into plans.
• Collaborate with internal teams including Investment Finance, Strategy, and BI&A to develop plans and meet client service requirements.
• Oversee media accounting and administrative duties, including monthly media expenditure reports (BCRs).
• Participate in client plan presentations.

Requirements

• Solid understanding of online and offline planning.
• Proficiency with research tools such as IMS Infosys, COMBNavigator, ComScore, Nielsen.
• Strong client relationship management skills.
• Excellent time management and multitasking skills.
• Team-oriented with collaborative skills.
• Excellent verbal and written communication skills.
• Developing presentation skills.
• Attention to detail and ability to meet tight deadlines.
• Understanding of the client's business.
• Mathematical competency and accuracy.
• Strong computer skills, especially in Excel and PowerPoint.
• Ability to manage multiple demands within timelines.
• At least 3 years of experience in media planning.
• Post-secondary degree in Advertising and/or Marketing is an asset.

The salary range for this position is between $52,500 and $75,500 CAD annually.

Life at WPP Media & Benefits

We invest in our employees' growth, offering opportunities to pursue passions, expand networks, and learn at the forefront of marketing and advertising. Our benefits include competitive medical, dental, vision, retirement plans, paid time off, partner discounts, and mental health days.

WPP Media is an equal opportunity employer committed to fostering a respectful and inclusive culture. We support flexible work arrangements and accommodations for individuals with disabilities. To request accommodations, contact WPP Media Leave Administration via email or phone.

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While we appreciate all applications, only shortlisted candidates will be contacted.

Salary range - $52,500 to $75,500 CAD.

Required Experience: Senior IC

Key Skills: Google Marketing Platform, Google Ads, Math, Media Buying, Media Planning, Pivot tables, Adobe Audience Manager, Microsoft PowerPoint, Research Experience, Microsoft Excel, DoubleClick, DoubleClick for Publishers

Employment Type: Full Time

Experience: 3+ years

Vacancy: 1

Monthly Salary: $52,500 - $75,500