Senior Media Planner

PHD; Toronto; On-site; CAD 60,000 - 120,000; Full time

Job summary

A leading media agency in Toronto is seeking a Senior Planning Manager. You will lead media planning efforts, engage with your team to foster growth, and manage client relationships effectively. The ideal candidate will have experience in media and a strong educational background in marketing. This full-time role offers opportunities for leadership and creative problem-solving.

Qualifications

• 1+ years of experience in media or related fields.
• Bilingualism an asset but not required.
• Working knowledge of digital and traditional media ecosystem.

Responsibilities

• Take ownership of media planning for your brands.
• Engage and mentor your team.
• Build and maintain relationships with business leaders.

Skills

Leadership / team building

Strategic ability

Creative thinking

Excellent presentation skills

Problem solving ability

Education

University / College education in marketing

Tools

Google Analytics

Microsoft Excel

Job description

PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

Purpose of the Role :

The Planning Senior Manager is expected to support and to begin to lead the Integrated PHD team by delivering client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Senior Planning Manager will have an intimate knowledge of the client’s business and apply that knowledge to help the PHD integrated team to drive results and exceed client KPIs

You will become an active member of an enthusiastic team of cross discipline professionals as their emerging leader. You will give your best and bring out the best in others to elevate the overall performance of the team. You will be heavily involved in the ongoing day-to-day work with specific focus on liaising with the integrated team to create a superior plan designed to exceed the defined success metrics. This will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.

Your Responsibilities

Media Planning – Take ownership of your brands. Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance

Team – Step forward. Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking

Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business

Cross Team Alignment – Work across multiple teams – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms

Core Competencies

• Leadership / team building and mentoring capabilities
• Strategic ability (Insight)
• Creative thinker
• Knowledge of Industry & proprietary tools / resources
• Professionalism
• Excellent presentation skills
• Problem solving ability
• Sound judgment

Key Qualifications

• University / College education in marketing, communication or other relevant related fields
• 1+ years of experience in media or related fields
• Bilingualism an asset but not required
• Working knowledge of digital and traditional media ecosystem
• Knowledge of Industry Tools / Resources as asset (BBM, Google Analytics, Adwords etc)
• Working knowledge of Excel and Microsoft Office Software

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Advertising Services

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