Senior Media Planner

Fuel Industries; Ottawa; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading digital agency in Ontario is seeking a Media Planner to define and implement innovative media strategies for Fortune 500 clients. This role requires a blend of analytical skills and creative thinking, with a strong emphasis on client communication and market trends. The ideal candidate will thrive in a collaborative environment, leveraging their media expertise to drive exceptional marketing outcomes.

Qualifications

• Client-facing experience and strong communication skills essential.
• Ability to maintain comprehensive media plans and marketing recommendations.
• Comfortable with data analytics and interpreting client needs.

Responsibilities

• Develop strategic media direction across various channels.
• Build and maintain client relationships while providing actionable insights.
• Stay updated with media trends and execute campaign strategies.

Skills

Client communication

Strategic thinking

Analytical skills

Media trends awareness

Multi-tasking

Problem solving

Tools

PowerPoint

Excel

Job description

Fuel is the intersection of advertising and entertainment - where enjoyment meets solid business strategy. We marry the best strategists and creative minds with an army of in house experts in the fields of animation, design, film and video production, sound design, music and online programming.

What’s it like to work at Fuel?

For one thing, “research” regularly includes playing console games on a screen the size of Alaska. We’re one of the most advanced and innovative interactive studios in North America, developing online experiences and mobile marketing programs for some of the most respected brands in the world. In your first three months, you’ll touch more brands, and gain more experience, than you would working in a traditional agency for a year.

Job Description

Fuel is a global creative and advanced technology agency specializing in youth culture. Fuel helps Fortune 500 global brands such as Microsoft, Coke, Mattel, DreamWorks, Warner Bros., DC Entertainment, Disney, McDonald’s, and Hasbro with deep, digital brand experience such as immersive virtual worlds, new technologies (VR/AR/MR), mobile apps, branded entertainment, experiential marketing, and loyalty programs.

If you’re smart, curious, and passionate about data we have the perfect opportunity for you to work in an enriching and highly collaborative digital-first environment.

We have an opening for a Media Planner in Ottawa, ON, Los Angeles, CA, or Seattle, WA. You will develop an understanding of how a digital agency operates and the process of establishing business relationships. The ideal candidate must be willing to learn continuously, be able to work independently, and enjoy working as a team member.

Qualifications

Responsibilities

• Develop overall Strategic direction for Media efforts across all channels (Broadcast, Radio, OOH, Print, Digital, Search, etc.)
• Define spend, measurements and decision-making methodology
• Procure and develop best in class media vendor relationships and identify strategic partnership opportunities for Fuel
• Build plan options that deliver against client/campaign objectives and craft well supported data-driven insights and recommendations
• Ability to build client-facing assets including pitch decks and wrap reports

Qualifications

• Client facing experience a must, used to expectations, client communication and education is key.
• Generate ideas and articulate ‘the big picture’ above and beyond the detail level
• Stay up-to-date with media trends, potential new channels and strategies to keep Fuel ahead, including updates to digital media, attribution, and programmatic media buying
• Translate client needs into campaign strategies that over-deliver on their needs.
• Develop, implement, and maintain strategic and integrated client media plans and marketing recommendations.
• Solid understanding of client business and provide appropriate and timely strategic solutions
• Maintain a working knowledge of current industry trends, emerging communication channels, and consumer behavior.
• Very comfortable with analytics and ideally can tie it back to not only media metrics but the client's business challenges and needs and how to provide solutions to address them.
• Great multi-tasker and problem solver, comfortable with doing a lot with a little.
• Experience with PowerPoint, or Keynote, and Advanced Excel
• Great relationship builder and someone who likes to have fun!
• Ability to work independently and capable of taking initiative on specific projects
• Excellent communication and interpersonal skills
• Inquisitive and love for business is a must!
• Positive and flexible attitude

Additional Information

All your information will be kept confidential according to EEO guidelines.