Senior Media Planner

Critical Mass; Calgary; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Media Planner to lead and optimize interactive marketing strategies for clients. In this dynamic role, you will manage campaigns across diverse digital channels, ensuring seamless execution and performance tracking. You'll collaborate with internal teams and external partners, acting as the primary contact for clients while driving campaign success through strategic planning and insightful reporting. This position offers a unique opportunity to thrive in a fast-paced environment, where your problem-solving skills and passion for digital media will contribute significantly to impactful marketing initiatives. Join a forward-thinking company that values diversity and offers a supportive work culture.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Early Dismissal Fridays

Diversity and Inclusion Board

Internal learning and development programs

Enterprise-wide employee discounts

Qualifications

• 3-4 years of agency experience in media planning and campaign management.
• Proven skills in managing campaigns across multiple media channels.

Responsibilities

• Launch and manage media campaigns, ensuring performance tracking.
• Serve as the main point of contact for clients, ensuring effective communication.

Skills

Media Planning

Campaign Management

Client Communication

Problem Solving

Digital Media Knowledge

Interpersonal Skills

Multi-tasking

National Planning Experience

Education

Bachelor's Degree

Tools

MediaOcean (Prisma)

DCM/CM360

Job description

We are hiring a Senior Media Planner to lead, manage, and execute our clients' interactive marketing strategies. You’ll be responsible for planning, trafficking, and optimizing campaigns across various digital channels—such as programmatic display/video, social, custom content, and emerging platforms. In this role, you'll work closely with both internal teams and external partners, acting as the point of contact for clients, and ensuring campaign success through thoughtful planning, execution, and reporting.

This is a client-facing role where you will lead communication, status updates, and ad hoc reporting/insights. You’ll need an in-depth understanding of how media processes work, from trafficking media to handling reporting setup, pre-planning, and campaign optimization. Additionally, you will collaborate with the investment team and coordinate across multiple vendors, including programmatic, search and digital direct.

You Will:

• Launch and manage media campaigns, including trafficking and setting up reporting mechanisms to track performance.
• Serve as the main point of contact for clients, ensuring seamless communication, reporting, and troubleshooting.
• Partake in pre-plan reporting setups, ensuring that the process for upcoming campaigns is smooth and well-prepared.
• Facilitate media and social campaign execution, collaborating closely with both internal teams and direct partners.
• Support in status meetings and manage email communication chains for ongoing projects, ensuring all stakeholders are aligned.
• Work closely with investment teams and media partners to ensure optimal media placement and campaign success.
• Maintain relationships with third-party vendors, keeping up-to-date on their offerings and coordinating efforts across various teams.
• Manage the development and delivery of client analytics and ROI reports, ensuring full accountability for campaign performance.

You Have:

• 3-4 years of agency experience in media planning, with a strong track record of managing campaigns across multiple media channels.
• Experience working across multiple media channels, including paid social, online video, CTV, and OOH.
• Proven experience in campaign development: overseeing campaign setup, writing RFPs, providing feedback, executing plans, and taking full ownership of campaigns from start to finish.
• Ability to oversee campaign progress, act as the main client contact, and ensure campaigns are delivered effectively and on time.
• Experience with MediaOcean (Prisma) and DCM/CM360 is a plus.
• Natural problem solver who thrives in a fast-paced, constantly evolving environment.
• Proactive with the ability to work in unstructured situations, anticipate needs, and take initiative.
• Collaborative: Able to work effectively with both internal teams and clients, managing multiple stakeholders in a project.
• National Planning Experience: Ability to contribute to cross-channel strategies at the national level.
• Proven skills in standard and rich media ad trafficking software for display, video, social, and other digital channels.
• Strong understanding of social media platforms, such as Meta, LinkedIn and Reddit.
• Experience working closely with investment teams and managing third-party partnerships.
• Strong interpersonal, written, and verbal communication skills, with an ability to multi-task and meet tight deadlines.
• An enthusiastic and adaptable mindset, with a passion for digital media and a proven track record of campaign success.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.