Senior Media Buyer | Paid Media Strategist (Meta & Google Ads)

Prospect Soft Placements; Quebec; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading company in software development is seeking a Senior Media Buyer | Paid Media Strategist to enhance brand visibility and drive qualified leads. The role involves planning and executing paid campaigns, requiring extensive experience in Google Ads and Facebook Ads, along with strong analytical skills. Join a remote and collaborative team that values clear results and ownership in a growing marketing landscape.

Benefits

Flexibility of a remote role

Collaboration with a smart, international team

Opportunity to scale impactful campaigns

Qualifications

• 3-5+ years of experience with Google Ads and Facebook Ads.
• Proven success in managing large-scale campaigns.
• Experience in lead generation campaigns is a plus.

Responsibilities

• Plan and launch paid campaigns across Meta and Google Ads.
• Conduct A/B testing for various strategies.
• Analyze and optimize key KPIs of campaigns.

Skills

Analytical skills

Optimization skills

Communication skills

Tools

Google Ads

Facebook Ads

CRM platforms

Job description

Senior Media Buyer | Paid Media Strategist (Meta & Google Ads)

Senior Media Buyer | Paid Media Strategist (Meta & Google Ads)

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ProspectSoft is part of the ERP division at The Access Group, specialising in CRM & eCommerce. We create, develop & deliver our SaaS platform, Prospect CRM, to more than 5,000 SME users worldwide. Unlike other CRM systems, businesses get a return on investment from day one using Prospect, as they have access to vital customer information immediately.

With a proven track record of driving growth for clients across industries, we're now expanding our digital marketing operations and strengthening our footprint in APAC as part of our growth strategy. We're looking for a Senior Media Buyer | Paid Media Strategist to driving qualified leads, building brand visibility in new markets.

Responsibilities include (but are not limited to) the following...

• Plan, launch full-funnel paid campaigns across Meta and Google Ads

• Conduct A/B testing for creative, targeting, placements, and bidding strategies

• Track, Analyze and Optimize key KPIs and final performance of campaigns

• Deliver weekly performance reports with actionable insights and clear recommendations

• Collaborate with internal teams to ensure alignment with broader business goals

• Stay informed on platform changes, industry trends, and new ad tech

Requirements

• 3-5+ years of deep, practical experience with Google Ads and Facebook Ads, delivering measurable business outcomes

• Proven success in managing large-scale campaigns with measurable impact

• Strong analytical and optimization skills — you're comfortable making decisions based on data

• Self-driven and dependable in a remote work environment

• Experience in lead generation campaigns and funnel strategy is a plus

• Professional written and verbal communication skills in English

Bonus Points For

• Familiarity with CRM platforms (Dynamics 365, Salesforce, HubSpot)

• Understanding of buyer journeys and long sales cycles

• Experience working within a consultancy, SaaS, or RevOps-focused organization

Why Work With Us

• Work with a smart, collaborative, international team

• Help scale campaigns that connect marketing with sales outcomes

• Enjoy the flexibility of a contract-based, fully remote role

• Be part of a culture that values clarity, ownership, and measurable results

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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