Senior Media Buyer

WPP Media; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading media investment firm in Toronto is seeking a Senior Media Buyer to manage digital and broadcast media purchases. This role involves negotiating with vendors, analyzing market conditions, and collaborating with clients to maximize campaign effectiveness. The ideal candidate has relevant media experience and strong negotiation skills. This position offers comprehensive benefits and a hybrid work environment.

Benefits

Comprehensive benefits program

Competitive medical and retirement plans

Significant paid time off

Employee mental health awareness days

Qualifications

• 1-2 years of relevant media experience in digital strategy/buying or planning preferred.
• Comfortable working with budgets and numbers, must love data.
• Excellent verbal and written communication skills; strong presentation skills.

Responsibilities

• Provide/go oversee go-to-market insights and select vendors.
• Lead client status calls and present insights to clients.
• Manage campaign reporting with the planning and analytics team.

Skills

Negotiation

Budget Management

Communication Skills

Data Analysis

Education

College diploma or Bachelor's Degree in Advertising, Marketing, Business Administration or Communications

Tools

Microsoft Office Suite

Prisma

Mediaocean

ComScore

Numeris

Job description

Description

Senior Media Buyer

About Mindshare : A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As Growth Architects we drive growth that benefits all stakeholders better for people planet and business by using media with intention. This approach creates more meaningful connections with consumers increases consumer trust in the brand and delivers better outcomes for all stakeholders.

OVERVIEW :

Mindshare is looking for a Senior Media Buyer Media Investment with a passion for marketing and a strong understanding of the media landscape. This role is in the Investment Team and works closely with media vendors to bring our media plans to life. Working in conjunction with our Media Planners this function is responsible for the negotiating and purchasing of media real estate an integral part of capturing our clients vision to reach an intended audience and delivering the best outcomes for the company and our clients.

The Senior Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions drives the buying and negotiating process for assigned clients and ensures a high quality of execution.

This is a 360 media investment role which means the job requires developing executing and reconciling both digital and broadcast go-to-market recommendations. If you dont have a background in both you must be open to being trained on digital or broadcast buying to augment your buying skills.

How you will make an IMPACT :

• Provide / oversee go to market insight select vendors / sites and provide rationales on these sites acting as a connection point for vendors / partners
• Be a point of contact for clients and lead client status calls; presenting insights post wraps optimizations and other findings to clients
• Partner with the Manager in development of communications with planning team including buy authorizations tracking reports buy changes creative specifications etc.
• Take an active role in coordinating all reporting with planning and analytics
• Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research / insight and POVs
• Ongoing management and stewardship of campaigns (pacing updates in Prisma etc.)
• Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate
• Accurate and timely vendor invoice approval and budget reconciliation

What YOU bring :

College diploma or Bachelors Degree preferably in advertising marketing business administration or communications or equivalent experience

1-2 years of relevant media experience digital strategy / buying or planning preferred

Advanced knowledge of Microsoft Office Suite (Excel Word and PowerPoint)

Proficiency with media tools (i.e. Prisma Mediaocean) and 3 rd party syndicated research resources (ComScore and Numeris )

Comfortable working with budgets and numbers - must love data

Excellent verbal and written communication skills; strong presentation skills

Excellent organizational and time management skills; proven ability to prioritize and organize workload and operate under tight deadlines while managing multiple projects

Ability to foster collaborative relationships with other cross-functional teams

Strong leadership customer service and communications skills

Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed

What WE bring :

Exposure to a global network of resources and career opportunities

Comprehensive benefits program including maternity / parental top-up program

Great social environment where we work hard and play hard

Corporate social responsibility actively participating to create a better community

Agency that values wellness with programs that contribute to a healthy lifestyle

The opportunity to create and contribute to an environment where Innovation as usual thrives in everyday work

We foster a growth mindset by exhibiting adaptability inclusivity sincerity curiosity entrepreneurial spirit and teamwork

Extensive learning training and development opportunities

Exposure to strategic partnership across agency

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media please send an e-mail to WPP Media Leave Administration at emailprotected or call and let us know the nature of your request and your contact information.

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

Required Experience :

Senior IC

Key Skills

Purchasing,Sourcing,Procurement,HR Sourcing,SAP,Supply Chain Experience,ERP Systems,negotiation,Materials Management,Manufacturing,MRP,Contracts

Employment Type : Full Time

Experience : years

Vacancy : 1