Senior Marketing Strategist

Apply Digital; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Marketing Strategist to drive cross-channel marketing strategies for top-tier clients. The ideal candidate will have over 8 years of experience in lifecycle marketing, alongside expertise in email, SMS, and push strategies. This role offers competitive compensation, flexible work arrangements, and opportunities for professional growth.

Benefits

Generous vacation policy

Customizable benefits

Learning opportunities

Flexible work arrangements

Inclusive work culture

Qualifications

• 8+ years of experience in lifecycle or retention marketing strategy.
• Extensive knowledge in email, SMS, and push channels.
• Proven track record in growth marketing successes.
• Hands-on experience with marketing automation tools.

Responsibilities

• Provide strategic planning for cross-channel campaign programs.
• Track and develop records of incremental revenue.
• Develop strong relationships with clients for advocacy.
• Create dashboards showing metrics for continued growth.

Skills

Lifecycle marketing strategy

Email marketing

SMS marketing

Push notifications

Growth marketing

Tools

Iterable

Braze

Looker

Tableau

Mixpanel

Job description

Join to apply for the Senior Marketing Strategist role at Apply Digital

Join to apply for the Senior Marketing Strategist role at Apply Digital

About Apply Digital

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

About Apply Digital

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the “ One Team ” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our Careers page to learn how we can unlock your potential.

About us : Apply Digital’s Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (including email, paid social, push, and SMS), as well as MarTech implementations. We work with over 50 clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands such as A+E Networks, Afterpay, and Stanley Black & Decker.

We are seeking to hire a full-time Senior Marketing Strategist to provide strategic support to our top-tier clients.

You’ll engage with internal cross-functional partners and clients to ensure that client business objectives are translated into actionable and impactful digital cross-channel strategies, complete with precise measurements of success and high-quality standards for execution.

Responsibilities :

• Work directly with clients to provide strategic planning, ideation, and optimization of new cross-channel (email, web, push, social, SMS, etc.) campaign programs, personalization initiatives, and overall marketing calendar planning, primarily for lifecycle and retention programs. Additionally, write briefs and approve all created assets.
• Ensure that all recommendations have a clear and concise methodology and are appropriately sized to maximize impact, ease of execution, and confidence in the results.
• Continually track and develop a clear record of incremental revenue sourced from Ragnarok-owned initiatives.
• Develop strong relationships and rapport with clients, instilling confidence in agency work, advocacy, and referrals.
• Participate in sales pitches and scoping conversations — serving as a multi-channel growth subject matter expert and helping to identify the appropriate level of effort required to support new projects, as well as extensions, renewals, and expanding scopes.
• Ongoing analytics and optimization support, creating dashboards and reports that show metrics and solutions for continued growth or strategic pivots.

Minimum requirements to be considered :

8+ years of experience providing lifecycle or retention marketing strategy (direct agency experience preferred).

Has extensive knowledge in email, SMS, and push channels, as well as top-of-funnel experience.

A solid track record of growth marketing successes, and hands-on platform experience with automation tools such as Iterable, Braze, Segment, Klaviyo, Customer.io , etc.

Direct experience in leveraging data for complex personalization marketing programs.

Direct experience in providing marketing campaign and program analysis using BI (Looker, Tableau, etc.) or an Analytics (Mixpanel, Amplitude, etc.) tool.

Demonstrated ability to handle multiple work streams and stakeholders.

An understanding of AI decisioning tools with current practical application is a bonus.

A hands-on approach that delivers sharp strategic insights for clients.

Have a strong technical edge and a finger on the pulse of trends as it relates to consumer behavior, cross-channel marketing, growth strategies, and all things technology and digital.

The ideal candidate :

Has superior written skills, epic organization, email etiquette, and communication skills.

Has excellent attention to detail, with the ability to read through emails and documents and fully take in all information and break it down into tasks.

Has worked with project management tools.

Has great intuition and a proactive nature.

Worked in an organization that has multiple teams and can communicate well cross-functionally.

Thrives on opportunity and can manage multiple projects and clients at once.

LIFE AT APPLY DIGITAL

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you :

Great projects : Broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment : We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities : We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Generous vacation policy : Work-life balance is key to our team’s success, so we offer ample time away from work to promote overall well-being.

Customizable benefits : Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements : We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit the Diversity, Equity, and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at [e-mail].

Seniority level

Seniority level

Not Applicable

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Industries

Business Consulting and Services

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