Senior Marketing Strategist

tbk Creative; London; On-site; CAD 80,000 - 100,000; Full time

Job summary

Join a forward-thinking agency as a Senior Marketing Strategist, where your expertise will directly influence client growth and success. This role offers a chance to work in a dynamic environment that fosters collaboration and innovation. You will develop and execute marketing strategies, analyze campaign performance, and build lasting client relationships. With a commitment to excellence and continuous learning, this position is perfect for those passionate about impactful marketing. Be part of a team that values your contributions and supports your professional development in the fast-evolving digital landscape.

Qualifications

• 5+ years of agency experience with a focus on marketing execution.
• Strong analytical skills and proficiency in digital advertising tools.

Responsibilities

• Develop and execute tailored marketing strategies for clients.
• Collaborate with team members to implement marketing plans.
• Analyze campaign performance and optimize strategies based on data.

Skills

Agency Experience

Marketing Execution

Digital Advertising

Problem-Solving

Strategic Planning

Client Relationship Management

Analytical Skills

Communication Skills

Project Management

Attention to Detail

Education

Post-Secondary Education in Marketing

Business or Communications Degree

Tools

Google Ads

Microsoft Advertising

Google Analytics

Google Tag Manager

Microsoft Office 365

StackAdapt

Meta

LinkedIn

Job description

The Basics

Company HQ: London, ON

Salary: $80,000 to $100,000

Work Location: London, Ontario

Start Date: TBD

Type of Work/Status: Full-time; Salary

Reports to: Amanda Wolfe, VP Marketing

Do Better. Work Better. Be Better.

At tbk, we lead brands to their next:

Their next brand that delights their customers and helps them acquire the right ones.

Their next marketing website that generates more of the right business.

Their next campaign that leads people with ease to connect with them.

Their next launch strategy that drives new expansion.

Their next backend platform that makes business easier and better.

And the same for brands, we lead tbk'ers to their next:

Your next opportunity to meet with some of the world’s best clients.

Your next chance to show a team of the best what you’re capable of.

Your next moment to focus on your career without sacrificing your personal life.

Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk is an award-winning, full-service agency headquartered in London, Ontario that leads brands to their next. For over a decade, our team of professionals have been helping brands successfully compete and grow. We drive results with entrepreneurial thinking, strategic leadership, accessible websites, memorable branding, performance-based digital marketing, and custom software solutions. It's no wonder why so many of Canada’s most trusted brands count on tbk to deliver exceptional work.

As tbk's Senior Marketing Strategist, you have a significant opportunity to directly influence our clients' business growth and success, applying your strategic skills in an environment where marketing, branding, and digital innovation come together. You'll be part of a dynamic team, where knowledge sharing and collaborative expertise are key, fostering an environment that not only drives client success but also your professional development. This position is an ideal step for those looking to combine their passion for impactful marketing with the opportunity to be part of a team that is committed to excellence and continuous learning in the fast-evolving digital landscape.

How Will You Be Successful in This Role

• Maximize Client Impact: Efficiently and effectively utilize client marketing investments to achieve their business goals.
• Deep Industry Insight: Gain a profound understanding of our clients' industries to provide informed business recommendations.
• Collaborative Problem-Solving: Work closely with the team to devise solutions when clients face challenges or growth opportunities arise.
• Proactive Performance Management: Forecast and proactively report on client business goals, keeping a step ahead.
• Stay Informed and Innovative: Regularly update your knowledge of marketing trends and platforms to drive innovation.

Responsibilities

• Develop and execute tailored marketing strategies to meet client objectives.
• Collaborate with directors, designers, writers, developers, and specialists to implement marketing plans.
• Produce detailed reports, strategy reviews, and future recommendations for our clients.
• Regularly review and analyze campaign performance, making data-driven decisions to optimize and improve strategy effectiveness. Establish and monitor key performance indicators (KPIs) to measure success and ROI.
• Conduct comprehensive market research to stay ahead of industry trends and gather insights that inform client strategies. This includes analyzing competitor strategies, identifying market opportunities, and understanding emerging consumer behaviors.
• Actively participate in monthly meetings, guiding decisions to maximize client investment and outcomes.
• Act as the primary strategic contact for key clients, building and nurturing long-term relationships. Ensure consistent communication and understanding of their evolving business needs and objectives.
• Regularly report on KPIs to the VP Marketing, contributing to the division's success.
• Lead in coaching, training, and knowledge sharing, fostering a culture of continuous learning.
• Stay ahead of marketing trends, sharing insights to propel company-wide innovation.

Skills Required

• Must have 5 years of recent agency experience
• 8+ years in marketing execution
• Demonstrated success in various marketing domains, including digital, traditional media, and social platforms.
• Post-Secondary education in marketing, digital marketing, business, or communications.
• Deep experience with Google Ads, Microsoft Advertising, StackAdapt, Meta, LinkedIn, etc.
• Exceptional skills in digital advertising planning and media buying.
• Proficiency in Google Analytics, Google Tag Manager, and Microsoft Office 365.
• Strong problem-solving and strategic planning abilities.
• Ability to think creatively and strategically to solve complex marketing challenges and drive successful outcomes.
• Solid grasp of business metrics and client objectives.
• Strong skills in building and maintaining client relationships, understanding client needs, and ensuring client satisfaction.
• Thrives in a dynamic, fast-paced environment.
• Demonstrated ability to mentor and develop team members, fostering a culture of continuous learning and professional growth
• Strong analytical skills coupled with excellent organizational and time-management abilities.
• Strong verbal and written communication skills, including the ability to present strategies and insights clearly and persuasively to clients and team members.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• High level of attention to detail in all tasks.
• Google Analytics, Google Ads, LinkedIn, Facebook Certifications are required

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities: tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status. tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.