Senior Marketing Specialist Brand (12 month contract), Staples Promotional Products

Staples; Vaughan; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company is looking for a Senior Marketing Specialist with a focus on brand strategy and B2B campaigns. This role involves crafting compelling content, managing integrated marketing initiatives, and collaborating across teams to enhance brand engagement. If you're a strategic thinker with a passion for storytelling, this role offers an exciting opportunity to make a significant impact on brand awareness and business growth.

Qualifications

• 4–6 years of marketing experience in a B2B environment.
• Experience leading integrated 360° campaigns across multiple channels.
• Strong interest in trend forecasting and innovation.

Responsibilities

• Create content strategies and assets for business audiences.
• Lead full-funnel marketing campaigns to drive demand.
• Manage brand presence across social and paid media.

Skills

B2B Marketing Expertise

Content Creation

Strategic Thinking

Social Media Savvy

Project Management

Data-Driven Decision Making

Education

Bachelor’s degree in Marketing or Communications

Tools

Marketo

Salesforce

GA4

Google Ads

Job description

Senior Marketing Specialist Brand (12 month contract), Staples Promotional Products

Join to apply for the Senior Marketing Specialist Brand (12 month contract), Staples Promotional Products role at Staples

Senior Marketing Specialist Brand (12 month contract), Staples Promotional Products

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Join to apply for the Senior Marketing Specialist Brand (12 month contract), Staples Promotional Products role at Staples

We are hiring a contractor for a Senior Brand Marketing Specialist—a creative powerhouse, strategic thinker, and hands-on marketer who’s ready to help us win new business, expand into key verticals, and build brands people love. In this role, you’ll be the storyteller behind the Staples Promotional Products (SPP) brand—bringing our unique value proposition of Brand Love Built Better Together to life across the funnel. You’ll craft compelling content, lead integrated B2B campaigns, drive engagement on social media, and inform creative assets that resonate with our customers at every stage of their journey. This isn’t just about brand awareness—it’s about activating our story in a way that drives pipeline, wins new accounts, and grows share of wallet. You’ll collaborate across teams, keep your finger on the pulse of trends and data, and make bold ideas happen—all while helping our customers see the power of branded merchandise as a strategic tool for their brands. If you’re a results-driven marketer who thrives on blending strategy, storytelling, and creativity to make an impact—this role is for you.

• B2B Content Development: Create and manage content strategies and assets tailored to our business audience—including blogs, emails, landing pages, case studies, social posts, and sales tools.
• Integrated Marketing Campaigns: Lead the development and execution of full-funnel marketing campaigns that drive demand and brand love across all stages of the customer journey.
• Social Media & Paid Media: Manage our brand presence and performance across organic and paid social (LinkedIn, Instagram, X), ensuring content is engaging, on-brand, and optimized for growth.
• Brand Strategy & Execution: Collaborate on brand positioning efforts and lead the execution of brand-building initiatives like CSR and DEI that differentiate us in the market.
• Cross-Functional Collaboration: Work closely with Sales, Merchandising, and Account Services teams to align on goals, messaging, and go-to-market strategies.
• Tactic Development & Execution: Own the development of tactical marketing plans, calendars, and assets—ensuring timely delivery and measurable impact.
• Reporting & Analytics: Track, analyze, and report on campaign and channel performance, leveraging insights to optimize marketing strategies and demonstrate ROI.
  
  

What you bring to the table:

• B2B Marketing Expertise – Proven ability to build and execute multi-channel marketing strategies that drive engagement and pipeline growth.
• Content Creation & Storytelling – Strong copywriting and editing skills; ability to develop compelling content across formats (website, email, social media, sales tools, etc.).
• Social Media & Paid Media Savvy – Experience managing organic and paid campaigns across LinkedIn, Instagram, and other key platforms to build brand presence and drive results.
• Digital Marketing Stack Know-How – Comfortable navigating key marketing tools and platforms, including marketing automation (e.g., Marketo), CRM (e.g., Salesforce), analytics (e.g., GA4), and paid media tools (e.g., LinkedIn Ads Manager, Google Ads).
• Strategic Thinking & Data-Driven Decision Making – Ability to analyze performance metrics, uncover insights, and translate them into actionable marketing strategies.
• Project Management Skills – Ability to prioritize, manage multiple projects, and deliver high-quality work on time in a fast-paced, dynamic environment.
• Collaboration & Communication – Strong interpersonal skills with a track record of working cross-functionally with sales, creative, and business teams.
  
  

What’s needed- Basic Qualifications:

• 4–6 years of marketing experience, preferably in a B2B or agency environment.
• Bachelor’s degree in Marketing, Communications, or a related field (Preferred)
• Experience leading integrated 360° campaigns that combine content, email, digital, paid, social, and event marketing across the funnel.
• Understanding of B2B customer journeys, especially within account-based marketing (ABM) models.
• Familiarity with eCommerce platforms and marketing strategies that drive online engagement and conversion.
• Knowledge of merchandise marketing or promotional products industry is an asset.
• Experience in developing customer case studies, success stories, and thought leadership content to fuel sales and marketing pipelines.
• Prior experience translating brand vision into a compelling creative brief for designers, content creators, and cross-functional teams.
• Strong interest in trend forecasting and innovation to help the SPP brand stay ahead in a fast-moving industry.
• Fluent in French (Preferred)
  
  

This is a contract position through July 2026

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Office Equipment

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