Senior Marketing Operations Specialist – Pardot (via Softmax Data)

MoxiWorks, LLC; Vancouver; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading company in real estate tech is seeking a Senior Marketing Operations Specialist to enhance their marketing infrastructure. This role involves managing Salesforce and Pardot, optimizing marketing operations, and driving data-driven strategies for improved ROI. Ideal candidates will have strong experience in marketing operations, a proactive mindset, and a passion for turning complexity into clarity.

Qualifications

• 3+ years in Marketing Operations or related roles.
• Hands-on expertise with Salesforce and Pardot.
• Proven track record of improving funnel performance.

Responsibilities

• Own and manage Salesforce Marketing Cloud Account Engagement (Pardot).
• Build and maintain centralized Pardot reports and Salesforce dashboards.
• Train and coach Sales and Marketing team on Pardot and Salesforce best practices.

Skills

Salesforce

Pardot

Marketing Operations

Data Analysis

Reporting Infrastructure

Tools

WordPress

Google Analytics

DreamData

Job description

Senior Marketing Operations Specialist – Pardot (via Softmax Data)

MoxiWorks is a well-known name in real estate tech, but we’re not standing still. We’re rebuilding our go-to-market foundation to scale smarter, move faster, and make a bigger impact across the industry. This is your chance to help shape that transformation from the inside.

You’ll work alongside a collaborative marketing and revenue operations team that values collaboration, transparency, autonomy, and getting real results. From demand gen to product marketing, brand, comms, design, digital, and enablement — we work together, and we win together. Remote or hybrid, no silos here.

This role sits at the center of that momentum. If you’re ready to roll up your sleeves, bring clarity to chaos, and build systems that scale — we’ve got the team and leadership ready to back you up.

We're looking for a Senior Marketing Operations Specialist who can do more than pull reports and manage tools. You’ll be the engine behind our marketing infrastructure, ensuring our tech stack is fully integrated, our data is clean, our reporting is actionable, and our funnel flows friction-free from first touch to closed-won.

This role is equal parts builder, executor, analyst, and coach. Ideal for someone who thrives on turning complexity into clarity and believes that smart operations are the key to real marketing ROI.

You will work directly with the Marketing and Revenue Operations team. Sitting between both teams as a key individual contributor, owning Marketing Operations and back up for Salesforce Admin when needed.

Salesforce and Salesforce Marketing Cloud Account Engagement (Pardot) expertise is a must.

What You’ll Own and Drive

• Own and manage Salesforce Marketing Cloud Account Engagement (Pardot) — including setup, segmentation, automation, and reporting
• Partner with our Salesforce Admin, Sales Enablement and Revenue Operations Manager to align marketing workflows and ensure seamless data integration
• Collaborate with our Marketing in-house team and partners such as Demand Generation team, Digital Marketer, WordPress Developer and Designer to connect campaigns, workflows and lead capture forms
• Maintain and optimize integrations, as well as adoption, of tools like DreamData, Google Suite, Gong and others (open to your suggestions)
• Audit and clean up the marketing tech stack, removing inefficiencies and closing data gaps
• Champion data hygiene — enforce standards for contact data, imports, campaign tagging, attribution, and recycled lead programs
• Partner with Demand Gen to uphold and improve funnel processes (Top, Middle, Bottom)

2. Reporting & Visibility

• Build and maintain centralized Pardot reports and Salesforce dashboards for:
• Lead velocity and lead response time
• Marketing activity and engagement trends for individual contributors
• Tradeshow and event ROI, tied to pipeline and revenue
• Account-Based Marketing (ABM) program tracking and reporting
• Drive visibility into marketing efficiency, including:
• Marketing contribution to pipeline and revenue
• Performance and efficiency by channel and program
• Audit lead handoff and follow-up with Sales, identify what’s working and where we’re losing leads
• Define and maintain SLAs for Marketing → BDR → Sales transitions
• Manage prospects to lead/contact sync between Pardot and Salesforce
• Support building landing pages, forms, engagement studios, list segmentation, campaign tracking set-up for your marketing team members

4. Enablement & Coaching

• Train and coach Sales and Marketing team members on Pardot and Salesforce best practices
• Translate marketing campaign goals into operational workflows that drive action
• Help create and maintain persona-based engagement tracks and dynamic content workflows

5. Strategic Insight & Optimization

• Analyze patterns, uncover trends, and make data-driven recommendations
• Identify bottlenecks or inefficiencies and work cross-functionally to resolve them
• Connect marketing spend to impact — drive ROI-based planning and budgeting

What You Bring

• 3+ years in Marketing Operations, Revenue Operations , or related roles
• Hands-on expertise with Salesforce and Marketing Cloud Account Engagement (Pardot ) , certifications a plus
• Experience with WordPress, DreamData, Google Analytics/GTM, and other MarTech tools
• Proven track record of building reporting infrastructure, improving funnel performance , and coaching teams on systems and workflows
• A mindset that blends systems thinking with practical execution
• A bias for action: you don’t wait to be told what’s broken; you find it and fix it

Compensation

The range for this role is CAD$90-120k depending on experience/acumen and Softmax Data benefits include: