Senior Marketing Operations Specialist

Achievers; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading employee experience platform in Toronto is seeking a Senior Marketing Operations Specialist. In this role, you will drive marketing initiatives by managing campaign operations, optimizing processes, and ensuring data integrity. Ideal candidates possess strong Marketo expertise and a deep understanding of B2B marketing. Join a dynamic team committed to excellence and innovation in employee engagement.

Benefits

Competitive Pay

Parental Leave Top-up

Health Benefits and Life Insurance Coverage

RRSP Matching

Flexible Vacation

Employee and Family Assistance Program

Access to LinkedIn Learning

Internal Mentorship Program

Employee Resource Groups

Professional development opportunities

Qualifications

• 2–5 years of experience in a B2B Marketing Operations role.
• Proficient in marketing automation platforms, especially Marketo.
• Strong experience in building and leveraging data within marketing automation.

Responsibilities

• Manage key platforms and campaign operations for marketing initiatives.
• Partner with cross-functional teams to build and deploy campaigns.
• Track, analyze, and report on campaign performance metrics.

Skills

Marketing automation expertise

Project management

Communication skills

Data analysis

Collaboration

Education

Bachelor’s degree in marketing, business, or related field

Tools

Marketo

Salesforce

Job description

About Achievers

The Achievers Employee Experience Platform is more than a thank you program. Our recognition platform inspires employees to recognize everyone, everyday, and everywhere – driving results that matter. With almost 4 million global users, the Employee Experience Platform empowers employees in over 170 countries. Visit us at www.achievers.com to learn more and check out our platform in action here. Join our team of A-players who bring passion to our purpose and believe that meaningful change can create extraordinary outcomes.

Our commitment to you:

At Achievers, we hire you for you because we value the unique perspective and individuality that each person brings to our team. We are committed to creating an inclusive, diverse, and equitable workplace where you belong, and your contributions are celebrated. Together, we achieve more by combining our unique strengths, fostering collaboration, and inspiring each other to reach new heights.

The opportunity:

The Senior Marketing Operations Specialist plays a critical role in driving the success of our marketing initiatives by managing key platforms and campaign operations. This role is responsible for the execution and optimization of multi-channel marketing campaigns, ensuring operational excellence, data integrity, and alignment across teams. The ideal candidate is a strategic thinker with a strong technical foundation in marketing automation, a passion for process improvement, and a collaborative mindset.

Responsibilities:

• Partner with cross-functional marketing teams to build and deploy high-impact campaigns, emails, and assets using our marketing automation platform (Marketo), ensuring alignment with brand and business goals.
• Own the intake and prioritization of marketing operations requests. Streamline workflows, automate intake processes, and enforce service-level agreements (SLAs) to ensure timely and efficient delivery.
• Continuously evaluate and improve marketing operations processes to enhance scalability, efficiency, and effectiveness across the marketing function.
• Oversee the lead lifecycle, including lead generation, nurturing, scoring, and routing. Troubleshoot issues and ensure seamless integration between systems to support sales enablement.
• Track, analyze, and report on campaign performance metrics. Collaborate with channel owners to deliver actionable insights and ensure data-driven decision-making.
• Work closely with the sales team to ensure accurate lead delivery and data visibility, supporting pipeline growth and conversion.
• Design, test, and optimize web forms and landing pages to ensure accurate data capture and smooth handoff between systems.
• Import leads from offline sources and maintain high standards of data quality and hygiene to support reliable reporting and segmentation.
• Maintain up-to-date documentation for marketing processes and ensure compliance with data privacy regulations (e.g., GDPR, CCPA) in all marketing automation activities.

Qualifications:

• 2–5 years of experience in a B2B Marketing Operations role, with a strong understanding of marketing processes and systems.
• Proficient in marketing technologies, particularly marketing automation platforms (MAPs); hands-on experience with Marketo is essential (minimum 2–3 years).
• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
• Extensive experience in building, optimizing, and leveraging data within marketing automation platforms (preferably Marketo) and CRM systems (preferably Salesforce).
• Demonstrated success in developing reporting infrastructure and driving improvements in funnel performance.
• Proven ability to collaborate and influence cross-functional stakeholders, including those without direct reporting relationships.
• Experience executing and monitoring lead management processes, including adherence to service-level agreements (SLAs).
• Project management experience is a strong asset, with the ability to manage multiple initiatives simultaneously.
• Skilled at translating business objectives into technical requirements and actionable marketing operations strategies.
• Exceptional attention to detail, with a commitment to accuracy and quality.
• Highly organized, self-motivated, and able to work with a sense of urgency in a fast-paced environment.
• Strong problem-solving skills, with the ability to deliver results using limited resources.
• Comfortable working under tight deadlines and managing multiple projects across diverse business units.
• Excellent oral and written communication skills, with the ability to convey complex information clearly and effectively.

Why you’ll love working at Achievers:

We are passionate about disruptive technology that’s rooted in science, research and data.

We understand the value of employee success in the workplace and have been recognized in numerous publications for our contributions to HR, for technical excellence, and for our outstanding workplace culture!

We foster an environment of connection, security, and community. You’ll feel at home, without reservation.

We believe in moving quickly, failing fast, and adapting to change.

We enjoy coming to work every day because we believe in our product and love our culture.

We’re committed to achieving excellence in everything we do.

Benefits & Perks for permanent full time employees:

Competitive Pay

Parental Leave Top-up

???? Health Benefits and Life Insurance Coverage Upon Your First Day

RRSP Matching

️ Flexible Vacation

???? Employee and Family Assistance Program

Full access to the LinkedIn Learning Library

Internal Mentorship Program

Employee-Led Employee Resource Groups

A beautiful office space located in Liberty Village, Toronto

Participation in our Points-based Employee Recognition Program

Opportunities for professional development and career growth

Our work environment:

Achievers is a hybrid-first company located at 99 Atlantic Ave in Liberty Village, Toronto. Our hybrid work experience is designed to cultivate an engaging employee experience, where pioneering research intersects with cutting-edge technology. We strongly believe that collocating teams increases the chance to innovate together, foster passive learning, create spontaneous connections, and promote better communication.

Achievers does not offer employment to prospects without first ensuring that qualified candidates speak directly with the hiring manager and a member of our HR team. All qualification will be done face-to-face, whether that is in person or over Zoom. Achievers does not send out offers of employment without meeting candidates and does not offer employment via text. If you are requested for any personal information via text and/or without having met a member of our hiring team in person, please disregard.

Our employees are a diverse and inclusive team of passionate, hardworking individuals. Achievers is an equal opportunity employer, committed to creating an environment where our employees can do the best work of their lives. We encourage all qualified candidates from all backgrounds and experiences to apply to join our A-Player family.

Achievers is committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any accommodations for your interview, such as assistive technology, wheelchair accessibility, or alternative formats of materials, please let us know. We are happy to make necessary arrangements to support your needs.

Achievers does not use AI to make hiring decisions. When you apply to work with us, a real person reads your application—every time. We believe in thoughtful, human-centred hiring, and we think your experience, personality, and potential can’t be judged by an algorithm. That’s why we keep it personal and take the time to get to know each qualified candidate.