Senior Marketing Operations Manager - Partner Support and Process Optimization

Working Nomads; Canada; Remote; CAD 85,000 - 110,000; Full time

Job summary

A leading marketing firm in Canada is seeking a Senior Marketing Operations Manager to enhance operational excellence through process optimization and AI strategy implementation. This role requires extensive experience in Marketo and ImPartner, adeptness in cross-functional collaboration, and strong communication skills. Join us to transform marketing operations and drive growth initiatives effectively.

Benefits

Working from home flexibility

Professional development opportunities

Qualifications

• Extensive Marketo experience with proven ability to optimize complex automation workflows.
• Strong ImPartner experience with demonstrated success in streamlining partner workflows.
• Excellent spoken and written English with exemplary communication skills.

Responsibilities

• Champion AI strategy implementation across Marketing functions.
• Design and implement scalable operational frameworks to enhance integration.
• Own day-to-day administration of Allocadia to support marketing performance.

Skills

Marketo optimization

AI implementation

Process improvement

Cross-functional collaboration

Asana administration

Data-driven decision making

Communication skills

Tools

Allocadia

Asana

ImPartner

Job description

Senior Marketing Operations Manager - Partner Support and Process Optimization

The Senior Marketing Operations Manager is a strategic process optimization leader who drives marketing operational excellence by transforming how partner teams, growth, and marketing functions collaborate and scale. This role focuses on designing and implementing streamlined workflows, automation frameworks, and technology integrations that eliminate friction between teams while accelerating growth initiatives. You'll serve as the operational catalyst that enables partner teams and marketing to achieve ambitious goals through optimized processes, intelligent automation, and data-driven decision making.

What You’ll Do

Champion AI strategy implementation across Marketing functions, identifying opportunities to automate repetitive processes and enhance operational efficiency through intelligent workflow optimization

Lead educational initiatives that drive AI adoption and process improvement across teams, establishing centers of excellence that enable continuous operational evolution

Lead cross-functional process optimization initiatives that streamline workflows across marketing and partner programs, identifying bottlenecks and implementing solutions that reduce cycle times and improve collaboration efficiency

Design and implement scalable operational frameworks that enable partner teams to seamlessly integrate with marketing campaigns, ensuring consistent execution across all touchpoints while maintaining operational excellence

Drive ImPartner process optimization to streamline partner campaign execution, enablement workflows, and ensuring seamless integration between partner operations and marketing initiatives.

Growth support & Marketo Administration - Lead comprehensive Marketo administration including segmentation, automation workflows, and API integrations. Provide strategic growth team support through advanced marketing automation optimization.

LeadAsana optimization as the marketing team’s operational hub, designing standardized workflows and governance frameworks that eliminate process inefficiencies across all departments and partner teams

Own day-to-day administration ofAllocadia marketing performance management platform, including user management, system configuration, data imports, and troubleshooting technical issues across marketing teams. Drive platform adoption through hands-on training, process documentation, and integration management with existing marketing technology stack, ensuring seamless data flow between Allocadia and other business systems to support comprehensive marketing performance analysis

What You’ll Bring

Extensive Marketo experience (MCE Preferred) with proven ability to optimize complex automation workflows, segmentation strategies, and campaign processes that drive growth team success

Strong ImPartner experience with demonstrated success in streamlining partner workflows, optimizing channel processes, and enhancing collaborative campaign execution

Experience with Asana (or similar), with demonstrated success in implementing and designing scalable templates, designing workflows, and establishing integrations that enhance cross-team collaboration and operational efficiency

Allocadia experience managing marketing budgets, and ROI measurement with advanced configuration of budget hierarchies and automated approval workflows.

Experience with AI-powered marketing technologies and implementation strategies

Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders.

Ability to work successfully with little guidance while managing complex, cross-functional initiatives

Strong capacity to model organizational competencies and contribute to high-performing team dynamics.

About the team

The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.

Senior Marketing Operations Manager - Partner Support and Process Optimization

The Senior Marketing Operations Manager is a strategic process optimization leader who drives marketing operational excellence by transforming how partner teams, growth, and marketing functions collaborate and scale. This role focuses on designing and implementing streamlined workflows, automation frameworks, and technology integrations that eliminate friction between teams while accelerating growth initiatives. You'll serve as the operational catalyst that enables partner teams and marketing to achieve ambitious goals through optimized processes, intelligent automation, and data-driven decision making.

What You’ll Do

Champion AI strategy implementation across Marketing functions, identifying opportunities to automate repetitive processes and enhance operational efficiency through intelligent workflow optimization

Lead educational initiatives that drive AI adoption and process improvement across teams, establishing centers of excellence that enable continuous operational evolution

Lead cross-functional process optimization initiatives that streamline workflows across marketing and partner programs, identifying bottlenecks and implementing solutions that reduce cycle times and improve collaboration efficiency

Design and implement scalable operational frameworks that enable partner teams to seamlessly integrate with marketing campaigns, ensuring consistent execution across all touchpoints while maintaining operational excellence

Drive ImPartner process optimization to streamline partner campaign execution, enablement workflows, and ensuring seamless integration between partner operations and marketing initiatives.

Growth support & Marketo Administration - Lead comprehensive Marketo administration including segmentation, automation workflows, and API integrations. Provide strategic growth team support through advanced marketing automation optimization.

LeadAsana optimization as the marketing team’s operational hub, designing standardized workflows and governance frameworks that eliminate process inefficiencies across all departments and partner teams

Own day-to-day administration ofAllocadia marketing performance management platform, including user management, system configuration, data imports, and troubleshooting technical issues across marketing teams. Drive platform adoption through hands-on training, process documentation, and integration management with existing marketing technology stack, ensuring seamless data flow between Allocadia and other business systems to support comprehensive marketing performance analysis

What You’ll Bring

Extensive Marketo experience (MCE Preferred) with proven ability to optimize complex automation workflows, segmentation strategies, and campaign processes that drive growth team success

Strong ImPartner experience with demonstrated success in streamlining partner workflows, optimizing channel processes, and enhancing collaborative campaign execution

Experience with Asana (or similar), with demonstrated success in implementing and designing scalable templates, designing workflows, and establishing integrations that enhance cross-team collaboration and operational efficiency

Allocadia experience managing marketing budgets, and ROI measurement with advanced configuration of budget hierarchies and automated approval workflows.

Experience with AI-powered marketing technologies and implementation strategies

Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders.

Ability to work successfully with little guidance while managing complex, cross-functional initiatives

Strong capacity to model organizational competencies and contribute to high-performing team dynamics.

About the team

The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.