Senior Marketing Operations Manager - Account Based Marketing

Working Nomads; Canada; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A marketing technology firm in Canada is seeking a Senior Marketing Operations Manager to lead account-based marketing initiatives. This role requires expertise in ABM strategies, particularly using 6sense and Salesforce. The successful candidate will oversee marketing operations, manage campaign performance, and optimize operational efficiency within the team. Strong analytical and communication skills are essential for driving strategic decisions and improving engagement metrics.

Benefits

Competitive salary

Flexible working hours

Professional development opportunities

Qualifications

• Experience with Account Based Marketing platforms, particularly 6sense.
• Technical proficiency with Salesforce.com for ABM data management.
• Understanding of MQA processes and account-based lead scoring.

Responsibilities

• Oversee strategic initiatives for Account Based Marketing.
• Collaborate with marketing and sales teams for ABM-related challenges.
• Create and manage project plans for ABM initiatives.

Skills

Account Based Marketing platforms

Data analysis

Salesforce proficiency

Excellent communication

Problem-solving

Tools

6sense

Mutiny

Job description

Senior Marketing Operations Manager - Account Based Marketing

The Senior Marketing Operations Manager role is a strategic and hands-on role designed to drive Account Based Marketing performance through data excellence and sophisticated account intelligence within the organization. This role demands a technical and analytical expert who can optimize ABM campaigns, manage Marketing Qualified Account (MQA) targeting processes, and leverage our ABM technology stack to maximize account engagement. You'll be responsible for maintaining account data quality, implementing advanced ABM orchestration strategies, and optimizing campaign performance while continuously improving our ABM operational efficiency and account-driven marketing capabilities.

What You’ll Do

Oversee strategic and operational initiatives focused on Account Based Marketing, including MQA identification, targeting, and nurturing to drive ABM performance improvements and accelerate our account-based growth trajectory

Collaborate across marketing and sales teams to structure ABM-related challenges, conduct account analysis, and drive to solutions through a rigorous, data-driven ABM process

Create and manage detailed project plans for ABM initiatives with clearly defined deliverables and resources, coordinate ABM work streams and dependencies with meticulous attention to detail, track and communicate progress on account engagement metrics

Solve complex ABM campaign and account quality challenges with significant business impact while working independently and leveraging manager feedback on critical account targeting strategies

Provide strategic input on ABM technology and account data decisions, explaining complex ABM concepts and influencing others to adopt account-centric marketing approaches

Ensure effective coordination between ABM tools, marketing automation, and CRM systems

Own and optimize marketing technology stack, including:

6sense: Full administration for account identification, intent monitoring, and MQA scoring

Develop and implement AI-driven marketing technologies and workflows

Ensure seamless data flow and integration between marketing tools and other business systems

Mutiny: Full administration

Develop and implement AI-driven ABM technologies and account-based workflows

Drive continuous improvement of marketing technology performance & data quality through advanced analytics, reporting, and strategic optimization

What You’ll Bring

Experience with Account Based Marketing platforms and strategies, particularly 6sense for account identification and intent monitoring

Technical proficiency with Salesforce.com for ABM data management and sales-marketing alignment

Understanding of MQA processes and account-based lead scoring methodologies

Experience with website personalization tools (Mutiny preferred) for account-based experiences

Excellent analytical and problem-solving skills with strong attention to data accuracy and quality

Ability to work successfully with little guidance while maintaining exceptional attention to detail and organizational standards

Strong capacity to model organizational competencies and contribute to high-performing team dynamics

Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders

About the team

The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.

Senior Marketing Operations Manager - Account Based Marketing

The Senior Marketing Operations Manager role is a strategic and hands-on role designed to drive Account Based Marketing performance through data excellence and sophisticated account intelligence within the organization. This role demands a technical and analytical expert who can optimize ABM campaigns, manage Marketing Qualified Account (MQA) targeting processes, and leverage our ABM technology stack to maximize account engagement. You'll be responsible for maintaining account data quality, implementing advanced ABM orchestration strategies, and optimizing campaign performance while continuously improving our ABM operational efficiency and account-driven marketing capabilities.

What You’ll Do

Oversee strategic and operational initiatives focused on Account Based Marketing, including MQA identification, targeting, and nurturing to drive ABM performance improvements and accelerate our account-based growth trajectory

Collaborate across marketing and sales teams to structure ABM-related challenges, conduct account analysis, and drive to solutions through a rigorous, data-driven ABM process

Create and manage detailed project plans for ABM initiatives with clearly defined deliverables and resources, coordinate ABM work streams and dependencies with meticulous attention to detail, track and communicate progress on account engagement metrics

Solve complex ABM campaign and account quality challenges with significant business impact while working independently and leveraging manager feedback on critical account targeting strategies

Provide strategic input on ABM technology and account data decisions, explaining complex ABM concepts and influencing others to adopt account-centric marketing approaches

Ensure effective coordination between ABM tools, marketing automation, and CRM systems

Own and optimize marketing technology stack, including:

6sense: Full administration for account identification, intent monitoring, and MQA scoring

Develop and implement AI-driven marketing technologies and workflows

Ensure seamless data flow and integration between marketing tools and other business systems

Mutiny: Full administration

Develop and implement AI-driven ABM technologies and account-based workflows

Drive continuous improvement of marketing technology performance & data quality through advanced analytics, reporting, and strategic optimization

What You’ll Bring

Experience with Account Based Marketing platforms and strategies, particularly 6sense for account identification and intent monitoring

Technical proficiency with Salesforce.com for ABM data management and sales-marketing alignment

Understanding of MQA processes and account-based lead scoring methodologies

Experience with website personalization tools (Mutiny preferred) for account-based experiences

Excellent analytical and problem-solving skills with strong attention to data accuracy and quality

Ability to work successfully with little guidance while maintaining exceptional attention to detail and organizational standards

Strong capacity to model organizational competencies and contribute to high-performing team dynamics

Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders

About the team

The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.