Senior Marketing Manager, Global Sector & Channels Marketing

KPMG LLP Canada; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

KPMG, a leading global company in professional services, seeks a Marketing Manager to drive sector-focused growth. In this pivotal role, you will develop marketing plans, analyze market trends, and enhance brand positioning through strategic collaboration. Ideal candidates have 7+ years of experience and a degree. This is a hybrid position offering a dynamic work environment focused on inclusivity and excellence.

Qualifications

• 7+ years of marketing experience in professional services or similar.
• Strong analytical skills with digital marketing tools proficiency.
• Excellent communication and leadership abilities.

Responsibilities

• Develop and execute marketing plans for sector-specific needs.
• Analyze market trends and customer needs to guide content.
• Optimize event sponsorships for brand impact.

Skills

Analytical skills

Digital marketing proficiency

Communication skills

Leadership abilities

Collaboration

Education

Bachelor’s degree or equivalent work experience

Job description

Overview

At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.

As part of the global Brand & Marketing team, the Sector and Cross-Industry Channels Marketing team is dedicated to driving growth and enhancing brand positioning across various sectors and channels globally. They develop and execute strategic marketing plans, create high-quality content, and optimize event sponsorships to increase brand impact by collaborating closely with sector heads and their leadership teams.

What you will do

• Develop marketing plans and overarching positioning for assigned sector verticals, collaborating with global sector heads to align business needs and marketing plans.
• Utilize and interpret market research to identify trends, customer needs, and competitive positioning, applying insights to guide strategic content development.
• Identify unique brand awareness opportunities to close the gap with non-clients through established industry outlets and forums.
• Customize select global functional campaigns for sector-specific needs, collaborating with bridge campaign leads and global sector leadership teams for effective execution.
• Optimize sector event sponsorships to increase brand impact and member firm lead generation, coordinating marketing activities around global industry event sponsorships.
• Prepare and distribute marketing toolkits to member firms, ensuring high quality, timely distribution, and ease of customization.

What you bring to the role

• Minimum 7 years of marketing experience; experience in professional services, marketing agency or similar corporate environment preferred.
• Bachelor’s degree from an accredited college or university or equivalent work experience.
• Strong analytical skills and proficiency in digital marketing tools and platforms.
• Excellent communication and leadership abilities.
• Proven track record of driving successful marketing campaigns and achieving business goals.
• Collaborative team player with the ability to work effectively across departments.

#LI-Hybrid

Providing you with the support you need to be at your best

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

Adjustments and accommodations throughout the recruitment process

At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG’s Employee Relations Service team by calling 1-888-466-4778.