Senior Marketing Manager - Ecosystem Marketing

Gorgias; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading customer experience platform in Toronto is seeking a Senior Manager for Ecosystem Marketing. The role involves driving partner marketing strategies, managing co-marketing initiatives, and building a high-performing team. The ideal candidate has 5-7 years of partner marketing experience, particularly in ecommerce, and is enthusiastic about leveraging AI in marketing strategies. Join a diverse team focused on innovation and growth in a dynamic environment.

Qualifications

• 5–7 years of experience in partner, channel, or product marketing.
• Proven track record of scaling co-marketing programs.
• Deep experience in the ecommerce ecosystem, particularly with Shopify.

Responsibilities

• Drive partner-sourced and partner-influenced pipeline growth.
• Establish performance frameworks and reporting cadences.
• Equip partner sales teams with necessary tools and messaging.
• Build and lead a high-performing ecosystem marketing team.
• Deepen relationships with top partners through collaboration.

Skills

Partner marketing

Ecommerce expertise

Analytical skills

Storytelling

Cross-functional collaboration

AI utilization

Tools

Customer.io

HubSpot

Webflow

Splash

Job description

Gorgias is the leading CX platform for ecommerce, and the marketing team is a creative, technical, and revenue-driven crew focused on both short-term impact and long-term growth. With deep roots in conversational support and an expanding AI product suite, we’re entering a new era—bringing conversational AI to the entire customer journey. Our ecosystem of technology, agency, and referral partners plays a critical role in that transformation.

We're looking for a strategic and entrepreneurial Senior Manager, Ecosystem Marketing to lead partner marketing across our growing network of technology, agency, and referral partners—including Shopify, Recharge, Domaine, and Omnie. You’ll own the strategy and execution of co-marketing, enablement, and joint go-to-market programs that drive pipeline and revenue.

Experience in the Shopify partner ecosystem is essential—but we’re not looking for rinse-and-repeat playbooks. We want someone ready to reimagine what ecosystem marketing can look like in 2025: high-trust, high-impact, and built on relationships in a changing marketing landscape.

On the Gorgias marketing team, AI isn’t just a tool—it’s part of the org chart. We’re building marketing functions with AI agents as core teammates. If you're excited to be a player-coach and know how to unlock leverage through automation and AI, you'll thrive here.

There’s headcount on the horizon, but the real growth opportunity is owning a high-impact charter at a pivotal moment—on a team driving innovation across programs, org design, and AI-native tooling.

What You’ll Do

• Pipeline Generation: Drive partner-sourced and partner-influenced pipeline growth through scalable joint go-to-market strategies—webinars, co-branded content, integrated campaigns, and partner events—with technology and agency partners at every tier.
• Campaign Performance: Deliver measurable results from co-marketing and GTM efforts. Establish performance frameworks and reporting cadences that track impact from awareness through to closed-won revenue.
• Partner Enablement: Equip partner sales teams with the tools, messaging, and programs needed to confidently position and sell Gorgias.
• Team Development: Build and lead a high-performing (and AI-leveraged) ecosystem marketing team that scales with the business and amplifies broader marketing initiatives—from product launches to campaigns and events.
• Strategic Partnerships: Deepen relationships with top partners through impactful collaboration. Stay on top of ecosystem trends and the evolving ecommerce partnership landscape.

Who You Are

• 5–7 years of experience in partner, channel, or product marketing, with a proven track record of scaling co-marketing programs across a variety of partner types.
• Deep experience in the ecommerce ecosystem, ideally within the Shopify partner landscape. Background with agency, referral, BPO, ISV, or TSD partners is a plus.
• An AI geek. You experiment constantly, test new tools, and can speak to how AI helps you move faster, better—not just for writing copy.
• Fluent in marketing systems: Customer.io (or similar), HubSpot, Webflow, Splash. You don’t wait on others to get things launched.
• A storyteller who builds “1+1=3” partner narratives that stand out, drive enablement, and get results.
• Data-minded, with strong analytical skills to measure and optimize partner marketing performance.
• Collaborative and cross-functional—comfortable partnering with sales, product, and business development to make things happen.

Diversity & Inclusion at Gorgias
We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants of all backgrounds, experiences, and perspectives. At Gorgias, we believe that diverse teams drive innovation and better decision-making. We do not discriminate based on race, color, religion, gender identity, sexual orientation, disability, age, or any other protected status.

If you need accommodations to participate in the application or interview process, perform essential job functions, or access other employment benefits, please contact us at [e-mail]. Let’s grow together!