Senior Marketing Manager, Digital Enablement (18 Months Contract)

Picton Mahoney; Toronto; On-site; CAD 100,000 - 110,000; Full time

Benefits offered by this job

Equity ownership program

Profit sharing

Health and wellness coverage

Life and disability insurance

Paid time off and holidays

Learning and development

Job summary

PICTON Investments is seeking an experienced Senior Marketing Manager, Digital Enablement to spearhead our digital marketing efforts with a focus on Salesforce Marketing Cloud and Allego to support Marketing and Sales initiatives.

Reporting to the Vice President of Marketing, you will develop automated email journeys for Retail, Institutional, and Wealthtech audiences, driving personalization and client engagement, while exploring AI-powered solutions to improve efficiency and campaign

Qualifications

• 5–7 years of experience in digital marketing or email marketing.
• Hands-on experience with Salesforce Marketing Cloud.
• Experience managing Allego or similar sales enablement tools.

Responsibilities

• Lead the development and optimization of email marketing strategies using Salesforce Marketing Cloud.
• Create targeted, personalized campaigns to drive engagement and outcomes.
• Manage segmentation, A/B testing, personalization and campaign optimization.
• Monitor campaign performance and provide actionable recommendations.
• Own Salesforce Marketing Cloud and Allego; ensure optimization to support Marketing and Sales.
• Partner with Sales Operations and Technology to enhance integrations.
• Manage Allego content and drive user adoption through training.
• Identify AI opportunities to improve marketing workflows and analytics.

Skills

Digital marketing

Marketing automation

Email marketing

Tools

Salesforce Marketing Cloud

Allego

Job description

Best Workplaces™ in Canada 2022 - 2026 | Best Workplaces™ with Most Trusted Executive Teams 2024 - 2026 | Best Workplaces™ in Financial Services & Insurance 2022 - 2026 | Best Workplaces™ for Mental Wellness 2023 - 2026 | Best Workplaces™ for Giving Back 2022 & 2024 | Best Workplaces™ for Inclusion 2021, 2024, 2026 | Best Workplaces™ for Women 2021 | Best Workplaces™ in Ontario™ 2024 - 2025 | Best Workplaces™ for Professional Development 2025 | Best Workplaces™ for Young Talent 2026

One of Canada’s Most Trusted Investment Brands.

AtPicton Mahoney Asset Management (PICTON Investments),being alternative isn’t just what we do, it’s who we are.

Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent, privately run, 100% employee-owned, and deeply committed to delivering results for our clients.

Thinking Alternatively is in Our DNA.

With a team of 241 bold thinkers, one-third dedicated solely to investment management, we are specialists, not generalists. Managing $19.3 billion (as of June 30th, 2026) for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.

We’re more than investors we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.

Our success is built on four guiding principles:

• Treat investors’ money like our own.
• Redefine the way investors invest.
• Be human, always approachable.
• Succeed together, one investment at a time.

These aren’t just words. They define how we think, how we invest, and how we work.

Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think alternatively, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.

Thriving in Our Entrepreneurial Culture

AtPICTON Investments, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.

The Opportunity

PICTON Investments is currently seeking an experienced and driven individual to join our Marketing team as a Senior Marketing Manager, Digital Enablement. Reporting to the Vice President of Marketing, this role will lead and evolve our digital marketing capabilities, with a focus on Salesforce Marketing Cloud, the broader Salesforce ecosystem, and Allego to support Marketing and Sales initiatives.

The Senior Marketing Manager will be responsible for developing and optimizing automated email journeys for Retail, Institutional, and Wealthtech audiences, enhancing marketing automation, personalization and client engagement, while partnering with cross-functional teams to deliver measurable business results. This role will also help identify and implement AI-powered marketing solutions that improve efficiency, campaign performance and the overall client experience.

This is an 18-month contract position providing maternity leave coverage, with the opportunity to gain valuable experience in a collaborative and high-performing team

The expected annual base salary range for this role is $100,000 to $110,000, with final base salary determined based on experience, skills, education, and internal equity. In addition to base salary, this role is eligible for variable compensation,

AtPICTON Investments, being employee-owned means we take care of our team and offer opportunities for top performers to participate in our equity ownership program over time. Eligible employees get access to a full benefits package, including profit sharing, health and wellness coverage, life and disability insurance, paid time off and holidays, learning and development programs, and more, many of which are fully covered or subsidized by us.

Responsibilities of the Role

Marketing Automation & Email Strategy

• Lead the development, execution and optimization of email marketing strategies and automated customer journeys using Salesforce Marketing Cloud.
• Create targeted, personalized campaigns that drive engagement and business outcomes.
• Manage segmentation, A/B testing, personalization and campaign optimization.
• Monitor and report on campaign performance, providing actionable recommendations.

Salesforce & Allego Management

• Serve as the primary business owner for Salesforce Marketing Cloud and Allego, ensuring both platforms are optimized and effectively support Marketing and Sales initiatives.
• Partner with Sales Operations and Technology teams to enhance marketing automation and Salesforce ecosystem integrations.
• Manage Allego content and support user adoption through best practices and training.

Innovation & Collaboration

• Identify opportunities to leverage AI to improve marketing workflows, personalization, content creation and reporting.
• Partner with Marketing, Sales, Sales Operations and external vendors to deliver scalable digital marketing initiatives.
• Continuously identify opportunities to improve processes through automation, analytics and emerging technologies.

Qualifications and Experience Required

• 5–7 years of experience in digital marketing, marketing automation or email marketing.
• Hands-on experience with Salesforce Marketing Cloud and the broader Salesforce ecosystem is required.
• Experience managing Allego or a similar sales enablement platform.

Our Commitment to Employees

AtPICTON Investments, we take pride in enhancing our employees' experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), PICTON Investment Counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.

These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invest in you!

PICTON Investments is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. We welcome applications from candidates with diverse experiences globally. Canadian experience is not required. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at [phone] or at [e-mail].

PICTON Investments does not accept unsolicited resumes, emails, calls, or any other form of communication from third-party recruitment agencies. Any unsolicited outreach, including commercial electronic messages, will neither be acknowledged nor considered.

Please note: We use AI-assisted tools to support parts of our recruitment process, including summarizing interview notes and aligning candidate profiles with job requirements. All decisions are made by our hiring team.