Senior Marketing Manager

7-Eleven Canada; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

A leading convenience store chain is seeking a Senior Marketing Manager for a hybrid role in Toronto. This 18-month contract involves overseeing digital strategies to enhance customer engagement and drive e-commerce growth. The ideal candidate has 8+ years of experience in digital marketing, a strong background in e-commerce management, and proven leadership skills. Competitive salary of CAD $100K - $130K based on experience. Apply on Isarta.com.

Qualifications

• 8+ years of experience in digital marketing, preferably in retail.
• Expertise in developing digital channel strategies.
• Strong ability to manage multiple projects simultaneously.

Responsibilities

• Develop and implement digital channel strategies.
• Oversee execution and analysis of digital campaigns.
• Manage e-commerce platforms and financials.

Skills

Digital marketing strategies

E-commerce management

Leadership skills

SEO/SEM

CRM management

Creative thinking

Education

Bachelor's degree in marketing or related field

Job description

Overview

Senior Marketing Manager, Digital & E-Commerce (18-month contract) is responsible for overseeing and executing digital channel strategies and initiatives and enhance the perception of 7-Eleven and its owned brands among customers and Canadian consumers.

You will also lead cross-functional projects and expand digital programs in partnership with the US digital team to provide a superior experience for both customers and the team, enabling an accelerated digital transformation across Team Canada.

This role will be integral to 7-Eleven Canada\'s growth in Canada. As a member of the Marketing, Communications and Digital leadership team, you will bring thought leadership, a passion for elevating the brand and customer experience, and the courage to challenge the status quo.

Responsibilities

• Develop and implement digital channel strategies, that support Marketing & Communications strategies, to drive traffic and increase conversions across all online channels. This includes owned channels such as website / SEO, app, e-mail, SMS, social media, and paid digital channels (including OLV, DOOH, SEM, influencers, paid social, digital TV, display ads).
• Oversee the creation, execution and analysis of digital campaigns that are aligned to integrated marketing campaigns and media mix, as defined by Marketing & Communications team.
• Develop and implement CRM and channel contact strategy that drives customer engagement and member loyalty.
• Responsible for overseeing journey mapping to enhance the online experience, making it user-friendly, and fully optimized to grow sales and conversions. Partner with in-store experience marketing team to create an omni-channel customer experience.
• Lead efforts to maximize value of e-commerce platforms 7-NOW and Third-Party Delivery (and Sev Merch and SpeakOut Wireless).
• Expand growth opportunities by strengthening business relationships with Third Party, delivery partners and US teams.
• Oversee P&L and financials to drive profitable delivery growth, influencing merchandising, marketing and store operations.
• Lead digital product integration and strategically partner with US product team to enable digital transformation across the organization.
• Responsible for measuring success of digital and e-commerce channels and accountable for achieving KPI metrics and regularly reporting to leadership.
• Coaching and mentoring team, fostering a collaborative environment focused on growth and continuous improvement.
• Partners cross-functionally with Marketing & Communications, Loyalty, Merchandising, Operations, and US teams to grow on digital platforms.
• Oversee digital marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
• Monitors trends with emerging digital platforms and enables processes and technologies within function to achieve efficiencies.

Qualifications

• Bachelor\'s degree in marketing, Communications, Business, Digital / E-Commerce, or Related Field.
• Minimum of 8+ years\' experience in digital marketing and e-commerce management, marketing, communications, or brand management, preferably in retail, convenience or QSR industry.
• Proven experience in developing and executing successful digital channel strategies and campaigns that have driven online sales, customer acquisition and member loyalty.
• Expertise in digital marketing channels such as SEM, SEO, e-mail, social media, and paid digital channels.
• Strong knowledge of e-commerce platforms and website & CRM management.
• Proficiency with monitoring and reporting on digital performance metrics and coaching team to course-correct, as necessary.
• Strong strategic thinking and business acumen, with ability to connect-the-dots and influence cross-functional leaders.
• Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously.
• Excellent leadership skills and ability to mobilize, coach and motivate teams, often within tight timelines.
• Able to quickly assess an opportunity with incomplete data, frame a strategy, business case, and action plan; then drive a team to execute in market.
• Exceptional written and verbal communication skills, with the ability to lead presentations with executives.
• Cooperative and collaborative with the ability to forge strong internal and external relationships.
• Ability to solve problems both independently and as part of a team through a structured approach.
• Strong understanding of digital marketing and emerging digital trends.
• Advanced experience managing budgets and resources effectively.

Salary and terms

Salary range: CAD $100K - $130K, depending on experience and qualifications. This will be a hybrid role, with preference for candidates based in Vancouver or Toronto.

This is an 18-month contract to backfill a maternity leave, with the possibility of extension.

Additional information

Please apply on Isarta.com

https://isarta.com/jobs/?utm_source=IND&job=114316