Senior Marketing Manager

Growth Marketing Jobs; Toronto; Hybrid; CAD 104,000 - 154,000; Full time

Benefits offered by this job

Wellbeing days

Professional development budgets

Retirement programs

Job summary

Xero in Toronto is seeking a marketing leader to own the end-to-end go-to-market strategy for Canada, partnering with Sales, Product Marketing, and global teams to drive brand awareness, leads, and pipeline. The role emphasizes ABM-focused initiatives for national partners and small businesses.

You will oversee ABM programs for large enterprise accounting firms, collaborate on co-marketing with global teams, and leverage Salesforce and marketing automation to optimize performance across channels.

Qualifications

• Background in B2B marketing, external partner or channel marketing.
• Proven ABM design and execution for large enterprise accounts.
• Experience with co-marketing and affiliate programmes.
• Strong communication and cross-functional leadership.

Responsibilities

• Develop annual and quarterly go-to-market plans for Canada.
• Design and launch ABM and co-marketing programmes for large enterprises.
• Partner with Product Marketing to bring new features to Canadian SMBs/advisors.
• Embed testing, measurement, tracking in multi-channel campaigns using Salesforce and marketing automation.

Skills

B2B marketing

ABM experience

Co-marketing

Salesforce

Tools

Salesforce

SFMC

HubSpot

Analytics

Job description

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

The role / impact

In this role, you will lead the end-to-end go-to-market strategy for Canada, which represents one of our most strategically important international growth markets. Reporting directly to the GM of Growth Marketing, International Markets, you will play a pivotal role in planning and executing integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners as well as Small Business customers. By collaborating closely with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region.

Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline. You will balance long-term growth strategies with short-term tactical initiatives, taking accountability for a dedicated regional budget and utilising data-driven insights to continuously optimise campaign performance.

The Team / How They Connect

You will join a collaborative and output-driven marketing team based in Toronto, which includes the direct management of a regional events specialist. The team operates within a global matrix, working hand-in-hand with product marketing, sales, and external agencies to deliver seamless customer experiences. Together, we focus on building trust through transparency, nurturing positive relationships, and championing the voice of our community.

The team is currently working on / Initially, you will focus on

• Developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market.
• Designing and launching bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms and collaborate with global performance marketing to deliver highly targeted ABM activity.
• Partnering with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors.
• Embedding rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.

Where And How You Can Work

This position is based in our Toronto office space, offering a flexible, trust-based hybrid working environment. You will have access to our international marketing network, combining regular in-office collaboration days with the autonomy to work effectively from home.

Here are some of the things we are looking for

• You bring a solid background in B2B marketing, specifically focused on external partner or channel marketing within SaaS, technology, or fintech sectors.
• You have a proven track record of designing and executing Account-Based Marketing strategies for large enterprise accounts.
• You possess experience running successful co-marketing and affiliate programmes from concept through to performance analysis.
• Your technical toolset includes familiarity with Salesforce, marketing automation platforms like SFMC or HubSpot, and analytics tools.
• You offer exceptional communication skills, with total comfort presenting to senior executives and aligning cross-functional teams.
• You display a self-starter mindset with strong ownership, adaptability, and a genuine curiosity to test and learn.

Compensation & Total Rewards

At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits.

The expected base salary range for this role is $103,500 - $153,500 CAD.

Individual pay is determined by various factors, including geography, level of experience, and the specific skills you bring to the role.

• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
• Comprehensive Benefits: World-class health, wellness, and retirement programs. Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.

This is a posting for an existing vacancy.

Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.