Senior Marketing Manager

Cim; Toronto; Hybrid; CAD 120,000 - 170,000; Full time

Job summary

Marsh Canada is seeking a Senior Marketing Manager to shape and execute the marketing strategy across People and Investments and Risk. You will partner with senior leaders to drive growth and strengthen market presence.

You will lead a high-performing team, develop integrated campaigns, and translate business goals into measurable programs while aligning regional priorities with local market needs.

Qualifications

• 10+ years of progressive marketing experience in professional services or B2B.
• Experience in financial services marketing is a plus.
• Strong communication and collaboration skills.

Responsibilities

• Lead the marketing strategy for Marsh Canada aligned to business priorities.
• Define priorities, build annual plans, and shape go-to-market strategies.
• Advise business leaders to support growth, market positioning and client opportunities.
• Develop marketing talent and digital marketing acumen within the team.
• Create and promote thought leadership and brand content.
• Develop integrated campaigns driving awareness, leads and revenue.
• Oversee digital, email, events, paid media, content, and sales enablement.
• Use data to evaluate campaigns and optimize spend.
• Manage budgets and optimize investments.
• Collaborate with regional/global teams for alignment and best practices.
• Partner with Centers of Excellence on digital, PR, and social initiatives.

Skills

Strategic marketing

Stakeholder management

Leadership

Data-driven marketing

Budget management

Education

Bachelor's Degree

Job description

What can you expect?

As part of Marsh People and Investments and Marsh Risk in Canada, the Senior Marketing Manager is responsible for shaping and executing the marketing strategy for Marsh across these businesses in Canada.

This role partners closely with the Marsh CEO for Canada, senior business leaders, sales, practice, industry, and regional marketing teams to strengthen market and brand presence and support key commercial priorities that drive growth.

This position requires working from our Toronto office at least three days per week.

The Senior Marketing Manager brings a deep understanding of professional services marketing, with the ability to translate business goals into effective marketing programs and deliver measurable impact through integrated campaigns, thought leadership, and audience engagement. Bringing a point of view is critical to influence senior stakeholders while balancing regional priorities with local market needs.

We will count on you to:

• Lead the marketing strategy for Marsh Canada, aligned to business priorities across People and Investments as well as Risk.
• Partner with the Head of Marketing and Comms for People and Investments and the Head of Marketing and Comms for Risk, as well as senior stakeholders, to define priorities, build annual plans, and shape go‑to‑market strategy.
• Advise and work closely with business leaders to build marketing strategy that supports growth initiatives, market positioning, and strategic client opportunities.
• Lead and develop marketing talent and digital marketing acumen, fostering a high‑performing and collaborative team culture.
• Create and promote thought leadership, insights, and brand content that reinforces Marsh's market leadership.
• Develop and execute integrated marketing campaigns that drive awareness, engagement, leads, and revenue impact for key target audiences across Risk, People and Investments.
• Oversee industry, practice, and channel strategy across digital, email, events, paid media, content, and sales enablement.
• Use data and performance metrics to evaluate and recalibrate campaign effectiveness and optimize investment.
• Manage budgets, prioritize resources, and identify opportunities to improve efficiency and return on spend.
• Collaborate with regional and global marketing teams to ensure alignment, consistency, and reuse of best practices.
• Partner with various Centers of Excellence to implement digital, internal communications, PR/media, brand, and social initiatives.

What you need to have:

• A Bachelor's Degree
• A minimum of 10 years of progressive experience in marketing, ideally within professional services, financial services, consulting, or a related B2B environment.

What makes you stand out:

• Strong experience leading strategic marketing programs that support growth and client engagement.
• Proven ability to bring a point of view and advise senior stakeholders while operating effectively in a matrixed organization.
• Strong commercial mindset with the ability to connect marketing activity to business outcomes.
• Experience developing, executing, and measuring integrated marketing campaigns across multiple digital channels.
• Demonstrated ability to use data and insights to guide decision‑making and improve performance.
• Strong leadership skills with experience coaching or managing teams.
• Experience managing budgets and optimizing marketing investment.
• Excellent written and verbal communication skills.
• Experience marketing to enterprise, institutional, or executive audiences.
• Familiarity with wealth, retirement, investment, employee benefits markets, and risk officers.
• Experience working in a global or regional organization with shared priorities across markets.
• Ability to navigate change, ambiguity, and competing priorities with confidence.

Why join our team:

• We help you be your best through professional development opportunities, interesting work, and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well‑being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, Marsh will provide a reasonable accommodation to employees and prospective employees to the point of undue hardship upon request and as required in respect of the individual's particular restrictions and limitations. If you require a specific accommodation because of a disability or medical need, please contact [e-mail].

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.

The applicable base salary range for this role is $120,300 to $170,300.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case‑by‑case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, retirement programs as well as employee assistance programs.

This is a New position.