Senior Marketing Manager

Nature; Canada; On-site; CAD 104,000 - 112,000; Full time

Benefits offered by this job

Health care benefits

Parental leave

Accrued paid time off

Life insurance

Disability coverage

Employee assistance program

Job summary

Nature United, the Canadian affiliate of The Nature Conservancy, seeks a Senior Marketing Manager to develop and lead marketing strategies, campaigns and audience engagement plans that align with our priorities. This role advances audience development, strengthens brand visibility and delivers integrated campaigns that support conservation outcomes, fundraising and public engagement.

You will translate complex information into clear, compelling content and collaborate with teams across Canada

Qualifications

• Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
• Experience managing client and account relationships.
• Experience implementing, and managing multiple complex projects.
• Experience negotiating agreements.

Responsibilities

• Lead the development and implementation of plans and campaigns that expand reach, deepen engagement with priority audiences, and strengthen visibility.
• Create or guide compelling written content, messaging and storytelling for campaigns and related communications.
• Partner with internal teams to develop integrated marketing approaches supporting conservation priorities, fundraising and visibility.
• Serve as a strategic partner to internal teams, aligning projects with audience and brand strategy.
• Manage budgets, track performance and adjust strategies as needed.

Skills

Audience engagement

Campaign management

Content writing

Strategic planning

Stakeholder management

Education

Bachelor’s degree in related field

Job description

YOUR POSITION

The Senior Marketing Manager develops and leads marketing strategies, campaigns and audience engagement plans that align with the strategic priorities of Nature United, the Canadian affiliate of the world’s largest conservation organization, The Nature Conservancy (nature.org). This role is responsible for advancing audience development, strengthening brand visibility and delivering integrated campaigns that support organizational goals, including conservation outcomes, fundraising and public engagement. The role also contributes to strategic communications and content development, and requires strong writing, messaging and storytelling skills.

ESSENTIAL FUNCTIONS

The Senior Marketing Manager leads the development and implementation of plans and campaigns that expand reach, deepen engagement with priority audiences, and strengthen our organization’s visibility and reputation in alignment with marketing strategies. They manage all aspects of assigned marketing initiatives and ensure that creative work reflects the organization’s brand, positioning and voice, while meeting the needs of internal partners and external audiences. This role works across disciplines and channels, including audience development, campaign strategy, storytelling, content and messaging development, digital marketing, and brand visibility. The Senior Marketing Manager works closely with colleagues across communications, philanthropy, conservation and leadership teams to develop integrated plans and content that advance organizational priorities. In this work, they are expected to apply sound judgment and contribute to communications and marketing approaches that reflect the organization’s commitments to Indigenous right relations, including collaborative storytelling, respectful engagement and care in audience-facing and partnership communications. The Senior Marketing Manager translates complex or technical information into clear, compelling content for a range of audiences. They may develop or guide messaging, written content, campaign materials and assets in support of both marketing and broader communications objectives. They work closely with senior staff, teams within Canada and at divisional and global levels, external partners, vendors and other key stakeholders to ensure delivery of high-quality projects that contribute to strong service relationships and organizational impact. They may coordinate and manage budgets for initiatives or campaigns and may oversee the day-to-day work of a program or project.

RESPONSIBILITIES & SCOPE

• Lead and manage assigned marketing strategies, campaigns and audience engagement initiatives
• Develop and implement plans that grow and engage priority audiences, expand brand visibility and support organizational objectives
• Create or guide the development of compelling written content, messaging and storytelling for campaigns and related communications needs
• Partner with internal teams to develop integrated marketing and communications approaches that support conservation priorities, fundraising efforts and organizational visibility
• Serve as a strategic partner to internal teams and collaborators, helping shape approaches, clarify goals, and align projects with audience and brand strategy
• Ensure that creative work reflects organizational positioning, brand standards and voice across channels and materials
• Manage assigned budgets, evaluate results, and recommend adjustments or corrective strategies as needed
• Track performance and apply insights to strengthen audience engagement, campaign effectiveness, and overall impact
• Resolve complex issues independently within the program area
• Opportunity to act independently within program goals
• May supervise professional and/or administrative staff
• Responsibility and accountability for meeting project goals and objectives

MINIMUM QUALIFICATIONS

• Bachelor’s degree in related field and a minimum 7 years’ related experience or equivalent combination of education and experience.
• Experience managing client and account relationships.
• Experience implementing, and managing multiple complex projects.
• Experience negotiating agreements.

DESIRED QUALIFICATIONS

• Multi-lingual skills appreciated.
• Multi-cultural or cross-cultural experience preferred.
• Experience leading in a team-based environment with internal and/or external partners.
• Experience translating strategic goals into audience-focused plans, content and campaigns.
• Strong writing and editing experience for a variety of audiences and formats.
• Experience developing and implementing marketing strategies, campaigns and audience engagement initiatives.
• Experience conceiving and writing creatively for various audiences from technical or complex information.
• Experience working across marketing and communications functions in a collaborative environment.
• Experience supporting communications or marketing work in ways that advance Indigenous right relations, including the ability to approach storytelling, audience engagement, and partnership communications with cultural awareness, respect, and strong judgment.
• Practical knowledge of current and evolving trends related to marketing, audience engagement, digital channels and content strategy.
• Experience conceiving and writing creatively for various audiences from technical information.
• Strong communication skills with ability to articulate ideas in a compelling manner.
• Detailed knowledge of procedures and terms in relevant field of experience.undefined

SALARY RANGE

This position may only be based in a Canadian province/territory where TNC is registered (Ontario, Alberta, Northwest Territories). The starting pay range for a candidate selected for this position is generally within the range of $104,000 - $112,000 CAD for annual base salary. This range only applies to candidates whose country of employment is Canada. Where a successful candidate’s actual pay will fall within this range will be based on a variety of factors, including, for example, the candidate’s location, qualifications, specific skills, and experience. Your geographic location will be confirmed during the recruitment.

WHO WE ARE

Nature United’s mission is to protect the lands and waters upon which all life depends. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive. We’re rooted in our mission and guided by our values, which include respect for all people, communities, and cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s many reasons to love life inside TNC. One goal is to cultivate an inclusive work environment so that all our colleagues around the globe feel a sense of belonging and that their unique contributions to our mission are valued. In addition to the requirements in our job postings, we recognize that people come with talent and experiences outside of a job and consider each applicant’s unique experience.

WHAT WE BRING

• health care benefits
• parental leave
• accrued paid time off
• life insurance
• disability coverage
• employee assistance program
• other life and work well-being benefits

Learn more about our Benefits and Perks here. We’re proud to offer a work environment that is supportive of the health, well-being, and flexibility needs of the people we employ! Our recruiting process includes a rolling interview process to ensure we engage applicants in a timely manner. This means we may review applications in the order in which they are received. Once a strong candidate pool is identified, the role will be unposted.

To quote a popular saying at TNC, “you’ll join for the mission, and stay for the people.”

The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive. Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than a million members and the dedicated efforts of our diverse staff and over 400 scientists, we impact conservation in 79 countries and territories: 37 by direct conservation impact and 42 through partners. To conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives.