Senior Marketing Manager

Equiton Inc; Burlington; On-site; CAD 70,000 - 90,000; Full time

Job summary

A property management company in Ontario is looking for a Senior Marketing Manager to lead marketing strategies and content management for their portfolio of properties. The role requires strong organizational and leadership skills alongside 5-10 years of relevant experience in marketing, preferably within the real estate sector. The candidate should excel in copywriting, have experience with industry-specific tools, and be able to manage a direct report.

Qualifications

• 5-10 years of relevant experience, preferably in property management or real estate.
• Strong organizational, planning, prioritization skills.
• Experience managing a direct report.

Responsibilities

• Plan, execute, and analyze marketing strategies and campaigns.
• Coordinate photography and creative assets for property promotion.
• Provide detailed ROI and KPI reports.

Skills

Organizational skills

Copywriting skills

Communication skills

Leadership skills

Education

Undergraduate degree or diploma

Tools

RentSync

Yardi

CRM Flex

RentCafe

Job description

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Reporting to the Sr. Director, Marketing & Communications, the Senior Marketing Manager will support Equiton Living, a full-service property management company overseeing Equiton’s portfolio of income-producing multi-family properties across Ontario. This role involves content creation, website management, advertising, and promotional activities to maximize property performance and strengthen the brand.

Key Responsibilities

1. Plan, execute, and analyze marketing strategies and campaigns to promote properties and drive rentals.
2. Support branding, positioning, and community engagement activities for Equiton Living.
3. Assist with crisis communications and reputation management.
4. Manage the website, including property listings, ILS activations, and lead generation.
5. Coordinate photography, 3D tours, virtual staging, and other creative assets for property promotion.
6. Create content related to new property acquisitions, including website profiles and communications.
7. Provide detailed ROI, cost per lead, lease, and KPI reports monthly and quarterly. Develop and execute lease-up marketing plans for new developments.
8. Assist with marketing collateral development, editing, and proofing, including signage, brochures, floor plans, datasheets, and flyers.
9. Ensure all content aligns with brand standards and industry best practices.
10. Supervise, manage, and coach one direct report.

What You Bring :

• Undergraduate degree or diploma with 5-10 years of relevant experience, preferably in property management or real estate.
• Strong organizational, planning, prioritization, and collaboration skills in a fast-paced environment.
• Exceptional copywriting skills with keen attention to detail.
• Experience with RentSync, Yardi, CRM Flex, and RentCafe platforms.
• Website design experience is a plus.
• Outstanding communication, leadership, and relationship management skills, operating with tact, diplomacy, and integrity.
• Strong work ethic, trustworthy, capable, and reliable team player.

Predictive Index Assessments

As part of our hiring process, candidates complete two assessments from Predictive Index :

• A Behavioral Assessment (5–10 minutes, untimed) to understand your work and communication style.
• A Cognitive Assessment (12-minute timed) to measure learning and problem-solving abilities.

These are not tests of intelligence or experience but help us understand your working style.

Start the Behavioral Assessment here : https://assessment.predictiveindex.com/bo/3S57/SeniorMarketingManager

After completing the first assessment, you'll receive an email with instructions for the second.

About Us

Founded in 2015, Equiton is one of Canada’s fastest-growing private equity firms, helping Canadians build wealth through high-quality real estate investments. Our mission is to make private real estate accessible to more Canadians, driven by our dedicated team.

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Explore #LifeAtEquiton

Why Equiton?

Our culture emphasizes integrity, accountability, and innovation. We empower our team to take initiative, think independently, and grow professionally. Learn more about our core values here.

Our Commitment to Diversity, Equity & Inclusion

We are an equal opportunity employer committed to a diverse, inclusive, and accessible workplace. If you require accommodations during the hiring process, please let us know. Only those selected for an interview will be contacted.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Real Estate and Financial Services