Senior Marketing Insights & Analytics Analyst

TD Bank; Montreal (administrative region); On-site; CAD 79,000 - 112,000; Full time

Job summary

TD Insurance, part of TD Bank Group, seeks a Senior Analyst in Montreal to advance Marketing Measurement & Insights. You will partner with Marketing and stakeholders to improve measurement, develop MMM, DDA, and attribution models, and translate results into actionable guidance for growth and efficiency.

The role focuses on dashboards, KPI frameworks, and analytics governance to support profitable marketing investments across channels within TD Insurance.

Qualifications

• Bachelor's or Master's degree in Marketing, Mathematics, statistics, economy or related field.
• Minimum 5 years of experience in marketing analysis and performance measurement.
• Experience with marketing analytics, dashboards and KPI measurement.

Responsibilities

• Identify opportunities to improve profitable growth and customer experience through data-driven analyses.
• Define measurement objectives, success metrics, and analytics requirements for marketing initiatives.
• Develop requirements for MMM, DDA and Incrementality measurement with cross-functional teams.
• Translate analytics into actionable insights and recommendations for strategic decisions.
• Maintain marketing dashboards, KPI frameworks, and performance measurement processes.
• Promote data-driven decision-making across Marketing, Digital, Pricing, Product and Data & Analytics.

Skills

Marketing analytics

Data-driven decision making

Education

Bachelor's or Master's in Marketing or related field

Job description

TD Insurance, part of TD Bank Group, seeks a Senior Analyst in Montreal to advance Marketing Measurement & Insights. You will partner with Marketing and stakeholders to improve measurement, develop MMM, DDA, and attribution models, and translate results into actionable guidance for growth and efficiency.

The role focuses on dashboards, KPI frameworks, and analytics governance to support profitable marketing investments across channels within TD Insurance.