Marketing Insights Analyst II - Data-Driven Growth

TD; Montreal (administrative region); On-site; CAD 79,000 - 112,000; Full time

Job summary

TD Insurance, part of TD Bank Group, seeks an experienced Marketing Measurement & Insights professional in Montréal. You will help optimize marketing investments through MMM, DDA, and data-driven analytics while partnering with Marketing, Digital, Pricing, and Product teams.

The role requires 5+ years in marketing analytics, strong SQL and data tools skills, and the ability to translate complex results into actionable guidance for stakeholders across TD Insurance.

Qualifications

• Bachelor's or Master's degree in Marketing, Mathematics, statistics, economy or related field.
• Minimum 5 years of experience in marketing analysis performance measurement, business analytics, or a related field.
• Strong understanding of marketing measurement concepts and methodologies, including MMM, DDA, Incrementality Measurement, digital analytics, and marketing performance reporting.
• Proficiency in SQL and data analysis tools (e.g., Python, Power BI, Tableau, or similar) to explore data, generate insights, and validate results.
• Has strong problem-solving skills and problem analysis skills; excellent written and oral communication.

Responsibilities

• Perform data-driven analyses to identify opportunities that support profitable growth, improve customer experience, and optimize marketing investments.
• Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives.
• Develop business requirements and provide subject matter expertise for advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), and Incrementality Measurement.
• Translate complex analytical findings into actionable insights and recommendations that inform strategic and tactical marketing decisions.
• Act as a trusted advisor and subject matter expert on marketing measurement initiatives involving cross-functional teams such as Marketing, Model Factory, Digital, Pricing, Product, Distribution, and Data & Analytics.
• Identify measurement gaps, data opportunities, and process improvements that enhance the organization's ability to evaluate marketing effectiveness and optimize outcomes.
• Support the development, maintenance, and continuous improvement of marketing dashboards, reporting solutions, KPI frameworks, and performance measurement processes.
• Champion a culture of data-driven decision-making by promoting marketing measurement best practices and increasing awareness of MMI capabilities across the organization.

Skills

Marketing analytics

MMM

DDA

Data storytelling

Stakeholder management

Education

Bachelor's or Master's degree in Marketing, Mathematics, statistics, economy or related field

Tools

SQL

Python

Power BI

Tableau

Job description

TD Insurance, part of TD Bank Group, seeks an experienced Marketing Measurement & Insights professional in Montréal. You will help optimize marketing investments through MMM, DDA, and data-driven analytics while partnering with Marketing, Digital, Pricing, and Product teams.

The role requires 5+ years in marketing analytics, strong SQL and data tools skills, and the ability to translate complex results into actionable guidance for stakeholders across TD Insurance.