Senior Marketing Coordinator

Avantier Inc.; Golden Horseshoe; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading company in custom optics is seeking a Senior Marketing Coordinator to enhance brand visibility and manage marketing strategies. The ideal candidate will have significant experience in B2B marketing and a proactive approach to developing campaigns. This role involves collaboration with sales teams and requires exceptional communication and organizational skills. Flexible work options are available.

Qualifications

• 5 years of marketing experience required.
• Proven experience in B2B and market research.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Generate qualified leads through targeted campaigns.
• Monitor and report on all marketing activity.

Skills

SEO

SEM

Google Analytics

Email Marketing

B2B

Content Creation

Tools

Adobe Illustrator

Canva

WordPress

Microsoft Office

Job description

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Company : Avantier Inc.

Position Type : Full Time (Hybrid)

Location

Toronto

Description

AVANTIER – A Premium High Precision Custom Optics Manufacturer and Innovative Imaging Solution Experts Company, is seeking a business and lead generation focus individual to join their Marketing team.

To be considered for this position, you must have at least 5 years of marketing experience. You will be responsible for learning about the industry, content creation, managing marketing activities, and overseeing the marketing strategy for the company. This individual will need to collaborate with our Sales and Sales Engineering team for company service and product promotions to increase brand visibility. You will need to be hands-on and also be able to take control and lead the marketing strategy initiative.

Responsibilities :

• Develop and execute comprehensive marketing strategies with the internal stakeholders. Utilize metrics and analytics tools to track, evaluate, and optimize campaign performance.
• Focus on generating qualified leads through targeted campaigns and initiatives, while also enhancing engagement with existing customers to foster long-term relationships and drive sales.
• Manage and coordinate marketing activities and office projects to ensure ongoing progress to meet deadlines.
• Develop, plan, layout, and proofread / edit marketing content, ad campaigns, and materials (online, electronic, video, and print).
• Support brand management, promotional activities, and the development of a strong corporate identity.
• Monitor, review, and report on all marketing activity and results, providing insights and recommendations for improvement.
• Analyze customer research, current market conditions, and competitor information.
• Collaborate with the sales team and engineering team on all marketing initiatives.
• Assist in various office tasks when needed.

Requirements :

• Must be able to think logically and critically.
• Must be highly detail-oriented and organized, with a proactive and positive approach to identifying and solving challenges.
• Must pay attention to details (exceptional proofreading and editing skills).
• Must be a good communicator and work well with a team.
• Must be able to time manage and prioritize tasks and projects.
• Must be able to learn relevant product and industry knowledge.
• Experience in all aspects of developing and managing marketing strategies.
• Proven experience in B2B and market research.
• Experience with relevant software applications (Word, Outlook, Excel, PowerPoint).

Skills :

SEO and SEM, YouTube, LinkedIn, Google Analytics, Google Search Console, Google Ads, email marketing, CRM, video content creation, Adobe Illustrator, Canva, WordPress, etc.

Education :

• Please attach a relevant portfolio or website.

Experience :

• B2B : 5 years (required)

Digital marketing : 5 years (required)

Flexible work from home options available.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

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Marketing Coordinator • Golden Horseshoe, ON, Canada