Senior Marketing Communications Specialist

Synapse ITS; Victoria; On-site; CAD 75,000 - 85,000; Full time

Job summary

A leading company in Intelligent Transportation Systems seeks a Senior Marketing Communications Specialist in Victoria, BC. The role involves crafting compelling marketing content and strategies while managing cross-functional collaborations aimed at elevating the brand presence. This permanent, full-time position offers a competitive salary and opportunities for impactful contribution.

Qualifications

• Minimum of 5 years in marketing communications.
• Exceptional storytelling abilities for various audiences.
• Proficient in web content management systems.

Responsibilities

• Develop product assets and promotional strategies.
• Collaborate on new product launches and marketing campaigns.
• Write engaging content to enhance buyer journey.

Skills

Writing

Editing

Content Strategy

Analytical Skills

Project Management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

WordPress

HubSpot

Job description

ABOUT SYNAPSE ITS

Uniting industry-leading brandsPolara Enterprises,Carmanah Technologies,Eberle Design (EDI),Diablo Controls, andAvailed Technologies, Synapse ITS is a comprehensive “Intelligent Transportation Systems” platform of companies focused on increasing roadway safety, accessibility, and efficiency through innovative infrastructure. From intersections to highways, crosswalks to parking areas, Synapse ITS products leverage durable, dependable hardware alongside state-of-the-art software and data collection to provide agencies with smart solutions to complex transportation challenges.

OVERVIEW

Join our diverse team as a Senior Marketing Communications Specialist, where you’ll play a pivotal role in shaping and elevating various brands across the platform. Reporting to the Manager, Marketing & Communications, you’ll leverage your expertise in content development and research-driven storytelling to create impactful promotional campaigns that drive business success. You’ll collaborate with cross-functional teams to produce compelling assets, from website pages to product documentation, videos, and event materials. Your creativity will help support innovative marketing strategies, optimize digital performance, and strengthen brand presence. If you thrive in a fast-paced environment and are passionate about delivering results through creative storytelling and strategic planning, this is the perfect opportunity for you to make a lasting impact.

This is a permanent full-time role. This is an in-person role, requiring the successful candidate to be located in Victoria, BC. The salary range is $75,000-$85,000.

YOUR PRIMARY RESPONSIBILITIES

• Develop and maintain product assets such as data sheets, web pages, and presentation decks and work with external and internal resources to produce product videos.
• Work with the Marketing team on new product launches, including creating brand assets, training materials, and promotional strategies.
• Working with the Manager, Marketing & Communications and internal sales teams to write engaging content to improve buyer journey and conversions.
• Turn technical specs and product details into compelling narratives.
• Work with a graphic designer to design brochures, web banners, and other graphic materials for targeted audiences.
• Develop engaging social media content.
• Collaborate with Digital Marketing Manager to track and measure the effectiveness of campaigns, providing recommendations for continuous improvement.

QUALIFICATIONS & SKILLS

• A bachelor’s degree in Marketing, Communications, Public Relations, or a related field; a combination of education and experience will also be considered.
• A minimum of 5 years of professional experience in marketing communications, with demonstrated success in content strategy and production.
• Exceptional writing, editing, and storytelling abilities tailored to various audiences and platforms.
• Proficiency in web content management systems and CRMs (WordPress and HubSpot) and analytics tools.
• Excellent research and analytical skills, with the ability to translate data into actionable insights.
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment.
• Proven experience with and ability to develop and deepen content channels, including LinkedIn, blogs, and e-newsletters.