Senior Marketing Campaign Manager

Coveo; Montreal; Hybrid; CAD 85,000 - 105,000; Full time

Job summary

A leading SaaS company in Montreal is seeking a Senior Campaign Marketing Manager to drive strategic growth through ownership of marketing campaigns. This role requires extensive experience in B2B marketing and demand generation, alongside strong analytical and budget management skills. You will lead multichannel programs and collaborate with cross-functional teams to optimize pipeline contribution and campaign effectiveness.

Qualifications

• 5+ years of experience in B2B, SaaS, or enterprise software marketing.
• Proven ability to manage and execute integrated campaign plans across channels.
• Strong expertise in digital advertising and optimizing campaigns.

Responsibilities

• Own the planning and execution of the campaign plan.
• Partner with various teams to design integrated campaigns.
• Track, analyze, and optimize ongoing campaigns.

Skills

B2B marketing

Campaign management

Demand generation

Analytical skills

Budget management

Education

Bachelor's degree in business, marketing, communications

Tools

Salesforce

Marketo

6sense

Job description

Overview

Drive Strategic Growth Through Ownership and Results

Do you want to take ownership of end-to-end marketing campaigns that have a direct impact on pipeline and revenue? Are you recognized for your initiative, attention to detail, and ability to thrive in a fast-paced environment? We're looking for a Senior Campaign Marketing Manager to join our Knowledge Management line of business and contribute to its strategic growth.

Your mission: define and execute the campaign strategy, deliver tangible results, and ensure we consistently achieve our pipeline goals through measurable, integrated multi-channel programs.

As our Senior Marketing Campaign Manager, you will :

• Own the planning and execution of your campaign plan, building a solid calendar of programs and marketing mix aligned with business priorities.
• Partner closely with product marketing, knowledge management, customer marketing, partner marketing, EMEA, and ABM teams to design integrated campaigns.
• Lead multichannel programs (digital campaigns, webinars, tradeshows, partner activations, content syndication) with the support of digital, creative, and marketing operations teams.
• Track and analyze KPIs (responses, MQLs, SALs, SQLs, pipeline contribution, ROI) and optimize ongoing campaigns to ensure goals are met.
• Manage the budget for your business line: track spend, reconcile with finance, and ensure program efficiency.
• Mentor and guide teammates by sharing best practices and enhancing campaign execution across the team.

Here is what will qualify you for the role :

• 5+ years of experience in B2B, SaaS (Software-as-a-Service), or enterprise software marketing, with strong expertise in campaign management and demand generation.
• Bachelor's degree in business, marketing, communications, or related field.
• Proven ability to manage and execute integrated campaign plans across multiple channels and stakeholders.
• Proficiency with Salesforce and strong analytical and reporting skills to forecast and measure pipeline contribution.

What would make you stand out

• Hands-on experience with Marketo and 6sense.
• Expertise in B2B digital advertising and optimizing campaigns for pipeline and ROI.
• Experience mentoring other marketers.
• Strong ability to balance strategic planning with hands-on execution.

Do we have a fit? Send us your resume, we want to see what you are all about!

Even if your background does not check every single box above, please consider applying. Experience comes in many forms but passion goes a long way and we appreciate that skillsets are transferable.

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.

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