Senior Marketing Campaign Manager

Fable Tech Labs Inc; Canada; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Stock options

Career growth opportunities

Health coverage and dental

Job summary

Fable seeks a Senior Marketing Campaign Manager to drive demand generation and pipeline growth through integrated campaigns and events.

Reporting to the Director of Demand Generation, you will own planning and execution of event marketing, collaborate with sales on ABM plays, and turn ideas into scalable programs in a fast-paced, cross-functional environment.

You will experiment with AI/automation to improve workflows and scale impact, traveling across North America and beyond as needed.

Qualifications

• 3–5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing.
• Experience planning activations for conferences, trade shows, or executive events.
• Willingness to travel across North America and internationally on occasion.

Responsibilities

• Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy.
• Collaborate with Sales to develop account‑based plays engaging executive buyers and end users.
• Coordinate campaign execution across channels and measure performance against pipeline goals.
• Continuously test and optimize campaigns based on engagement and revenue outcomes.
• Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences.
• Lead event planning, logistics, sponsorships, budgets, vendors, and on‑site execution.
• Partner with Sales to develop pre‑event outreach, meeting strategies, and account engagement plans for events.
• Represent Fable at events, engaging prospects, customers, and partners.
• Lead post‑event follow‑up, reporting, and campaign optimization to maximize pipeline impact and ROI.

Skills

B2B demand generation

Integrated marketing

ABM

Field marketing

Event marketing

Travel readiness

Tools

HubSpot

Salesforce

Zapier

Clay

Claude

ChatGPT

Job description

About Fable

Global enterprises work with Fable to make products more accessible for over one billion people who live with disabilities. Our customers include global leaders like Walmart, Slack, and Shopify. Fable was featured on theForbes Accessibility 100list in 2025, awarded Fast Company’s Most Innovative Companies in Design, and has received accolades from global entities like the World Summit Awards and the UN-endorsed Zero Project.

About the Role

We're looking for a Senior Marketing Campaign Manager to help drive demand generation and pipeline growth through integrated marketing campaigns and events.

Reporting into the Director of Demand Generation, you'll create campaigns that not only engage enterprise buyers but also inspire organizations to make accessibility a strategic priority, helping further Fable's mission of creating better digital experiences for people with disabilities.

You’ll also own the planning and execution of our event marketing program, from industry conferences and customer events to executive roundtables and webinars, while ensuring events are part of a broader, integrated campaign.

This is a highly cross-functional role for someone who enjoys turning ideas into well-executed programs, thrives in fast‑paced environments, and loves collaborating with sales teams to create memorable experiences for prospects and customers.

You’re also someone who loves experimenting with technology. You actively look for ways to use AI and automation to streamline workflows, improve performance, and scale your impact.

Responsibilities

• Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy.

• Collaborate with Sales to develop creative account‑based plays that engage both executive buyers and end users.

• Coordinate campaign execution across channels and measure performance against pipeline goals.

• Continuously test and optimize campaigns based on engagement and revenue outcomes.

• Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences.

• Lead event planning, logistics, sponsorships, budgets, vendors, and on‑site execution.

• Partner with Sales to develop pre‑event outreach, meeting strategies, and account engagement plans for events.

• Represent Fable at events, engaging prospects, customers, and partners.
• Lead post‑event follow‑up, reporting, and campaign optimization to maximize pipeline impact and ROI.

• 3‑5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing.

• You love planning creative activations for conferences, trade shows, executive events, or customer programs.

• Comfortable traveling to conferences and customer events throughout North America and occasionally internationally.

• Strong curiosity and a problem‑solving mindset; you enjoy figuring out how to improve things.

• Interest in experimentation and learning from data.

• Highly organized with the ability to manage multiple campaigns and deadlines.

• Strong communication skills and ability to collaborate cross‑functionally, especially with sales.

• Comfort working with data and measuring campaign performance.

• Interest in or experience using AI and automation tools to improve workflows.

Nice to have

• Experience with marketing automation, CRM, and AI tools (e.g., HubSpot, Salesforce, Zapier, Clay, Claude, ChatGPT).

• Exposure to B2B marketing or SaaS environments.

• Experience supporting campaigns across email, social, or events.

What’sin it for you?
At Fable,you’lljoin a collaborative and mission-driven environment whereyou’llwork with people who care deeply about building a more inclusive digital world. We offer benefits such as stock options, career growth opportunities, professional development support,healthand dental coverage, and more.

Pay range

$90,000 – $120,000 on-target earnings, the salary bandis designed to reflectthe range of skills and experience neededfor the positionandis subject to change. The final salary isbased onrelevant skills,experience,and internal equity. This posting reflects an existing vacancy. Artificial intelligence (AI) tools may be used to supportpartof the recruitment and selection process. However, all hiring decisions are made by our hiring managers.