Senior Marketing Automation Specialist

Moneris; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Automation Specialist to lead innovative marketing automation projects. In this dynamic role, you will leverage your expertise in Salesforce Marketing Cloud and Pardot to create data-driven campaigns that enhance customer experiences. You will collaborate with cross-functional teams to design personalized email content and optimize marketing workflows to engage customers throughout their lifecycle. This position offers a hybrid work model, allowing you to balance your professional and personal life while contributing to a forward-thinking marketing strategy. Join a company that values diversity, equity, and inclusion, and invest in your professional growth with comprehensive rewards and development programs.

Benefits

Comprehensive Total Rewards Program

RRSP matching & defined contribution pension plan

Unlimited free access to Coursera

Employee Assistance Program

Company-wide paid year-end closure

Flexible benefits starting from day 1

Holistic well-being initiatives

Diversity, Equity and Inclusion initiatives

Qualifications

• 2+ years of experience with Salesforce Marketing Cloud and email marketing automation.
• Proficiency in SQL and AMPscript for campaign personalization.

Responsibilities

• Develop and optimize marketing automation workflows in Salesforce Marketing Cloud.
• Collaborate with teams to design and execute customer engagement campaigns.

Skills

SQL

AMPscript

Marketing Automation

Email Marketing

Data Analysis

Collaboration

A/B Testing

Education

Post-secondary degree or diploma in Marketing

Equivalent digital marketing experience

Tools

Salesforce Marketing Cloud

Pardot

Salesforce CRM

Job description

Your Moneris Career - The Opportunity

As a Senior Marketing Automation Specialist, you will understand our needs and lead marketing automation projects using Salesforce Marketing Cloud and Pardot, creating data-driven campaigns, and personalizing customer experiences through dynamic email content. You will use your expertise in SQL and AMPscript to build email campaigns that align with the customer and prospect lifecycle journey to support our overall marketing strategy. You will also use your technical expertise to support the Marketing/Sales teams with daily activities like lead collection, lead routing, lead nurturing, reporting, and custom technology integrations into Sales Cloud.

Location: You will be based in our Toronto office and will work in a Hybrid model.

Reporting Relationship: You will report to Manager, Marketing Technology and Lifecycle

Your Moneris Career - What you'll do

• Develop, execute, and optimize marketing automation workflows within Salesforce Marketing Cloud and Pardot to engage customers at different stages of their lifecycle.
• Use SQL to extract, manipulate, and segment customer data from several sources for targeted campaigns.
• Build dynamic, personalized email templates using AMPscript to enhance user engagement based on customer behavior, preferences, and lifecycle stage.
• Collaborate with cross-functional teams, including sales, marketing, design, and analytics, to develop solutions to meet project needs, including lead capture, scoring and nurture programs, and ensuring email content is aligned with customer segments and journey stages.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement and maintain documentation per requirements of department document management procedures.
• Optimize email campaigns by analyzing performance metrics (open rates, click-through rates, conversions) and implementing improvements based on data insights.

Your Moneris Career - What you bring

• A post-secondary degree or diploma in Marketing, Technology or a related discipline, or equivalent digital marketing experience is required.
• 2+ years of experience with Salesforce Marketing Cloud and hands-on experience with email marketing automation is required.
• Proficiency in SQL for data pulls, segmentation, and creating complex queries to support campaign personalization is required.
• In-depth knowledge and practical experience with AMPscript to build dynamic and personalized email content is required.
• Knowledge of Salesforce CRM integration with Marketing Cloud.
• Understanding of customer lifecycle journey and how to design and execute campaigns that align with different touchpoints in the customer experience.
• Experience with A/B testing, lead scoring and campaign optimization strategies.

Nice to have:

• 1+ years of experience with Pardot.

Your Moneris Career - What you get

• Comprehensive Total Rewards Program including bonuses, flexible benefits starting from day 1, and your choice of either a health spending account (HSA) or personal spending account (PSA).
• RRSP matching & defined contribution pension plan.
• Learning & development programs and resources including unlimited free access to Coursera and an Educational Assistance Program.
• Holistic approach to your well-being, with an Employee Assistance Program for you and your family, access to 24/7 virtual health care, wellness events and a supportive workplace culture.
• A workplace committed to investing in Diversity, Equity and Inclusion (DEI) through various initiatives including, employee inclusion groups (EIGs), mentorship, DEI learning and workshops, educational events, and various resources including an internal DEI website and newsletter.
• Company-wide paid year-end closure & personal time off (including religious, personal, and volunteer days).

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers

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#OTH-IND

Note: We welcome and encourage applications from Indigenous peoples, people of colour, people with disabilities, people of all genders, sexual orientation and intersectional identities.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted. At Moneris, we believe candidates bring experience to their work in many ways. We encourage you to apply and share, in the application form, the transferrable experience you bring, and how this will support your success in this role.