Senior Marketing and Communications Specialist

Sun Life Financial; Toronto; Hybrid; CAD 58,000 - 97,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Senior Marketing and Communications Specialist to drive marketing strategies and create engaging communications for retirement plan clients. The ideal candidate will possess a background in marketing communications, strong writing skills, and the ability to manage projects effectively. This full-time role offers flexible benefits and a collaborative environment focused on client engagement.

Benefits

Flexible Benefits

Pension and savings programs

Hybrid work options

Qualifications

• 3-5 years experience in copywriting, business writing or content marketing, preferably in the financial services industry.
• Strong writing, editing and production skills.
• Ability to manage multiple priorities and deadlines.

Responsibilities

• Create and activate marketing and communications plans.
• Develop marketing and communications materials for various audiences.
• Measure the success of marketing campaigns.

Skills

Copywriting

Business writing

Content marketing

Project management

Analytical skills

Education

Post-secondary education in Marketing Communications

Tools

SharePoint

Job description

Senior Marketing and Communications Specialist page is loaded

Senior Marketing and Communications Specialist

Apply locations Toronto, Ontario Waterloo, Ontario time type Full time posted on Posted 3 Days Ago job requisition id JR00113937

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

This is an exciting opportunity for a creative marketing and communications professional who is passionate about transforming the group retirement services business. The Senior Marketing and Communications Specialist provides marketing and communications consulting, including research, writing, and timely delivery of marketing communications initiatives targeting Group Retirement Services (GRS) plan sponsors, plan members, plan advisors, consultants and Client-facing staff.

Reporting to the Manager, Marketing and Communications the Senior Marketing and Communications Specialist will develop marketing and communications plans supporting GRS products and offerings, with a focus on creating engaging communications and marketing strategies.

What will you do?

As a Senior Marketing and Communications Specialist, you will:

• Work with the Marketing team to create and activate marketing and communications plans, including project management.
• Work with business partners across GRS, Market Development and Client Experience Office (CXO) (business development, shared services, product development, etc.) on communications initiatives.
• Write and develop communications and marketing materials for different audiences about their group retirement workplace plans.
• Manage the creation and maintenance of Client-facing content, presentation slides, templates, marketing collateral, and digital assets.
• Measure the success of marketing campaigns and ensure target penetration and utilization rates are reached.
• Work with designers, translation, legal, other internal business partners, and external agencies as appropriate.
• Support with ad-hoc translation requests as required.

• Develop strong relationships with internal key stakeholders across Sun Life to collaborate and drive successful campaigns that deliver results.

What do you need to succeed?

• Post-secondary education in Marketing Communications, public relations, journalism and/or relevant experience
• A minimum of 3-5 years experience in copywriting, business writing or content marketing, preferably in the financial services industry
• Demonstrates ability to develop and implement communication and marketing plans (from assessing needs to formulating strategy, implementing tactics, and measuring results)
• Strong writing, editing and production skills
• Ability to adapt the style, tone and complexity of topics in simplified and engaging content terms
• Strong project, time management and organizational skills – ability to manage multiple priorities
• Results oriented and resourceful with strong analytical skills
• Ability to work within tight deadlines with competing priorities
• Ability to work independently and as a part of a team
• SharePoint knowledge

What’s in it for you?

• We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work Canada
• Be part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.
• Flexible Benefits from the day you join to meet the needs of you and your family.
• Pension, stock and savings programs to help build and enhance your future financial security.

#LI-Hybrid

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [e-mail] .

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

58,000/58 000 - 97,000/97 000

Job Category:

Communications

Posting End Date:

04/08/2025

Shine together

At Sun Life, you can be your most brilliant self. Our supportive, flexible, and inclusive work environment is one where you – and your career – can thrive. Whatever your aspirations, collaborative leaders and colleagues are ready to help you learn, grow, and succeed.

We’re a global company with a passion for people. Our purpose is to help Clients achieve lifetime financial security and live healthier lives. As a team of 30,000 across 26 countries, our impact is far-reaching, and locally relevant There’s power in numbers. As part of Sun Life’s growing team, you have an impact on people in your community and around the world.

Shape the future

With an optimistic eye on a brighter future, we drive to innovate. Be part of leading change, push boundaries and try new ways of working. Use data to drive bold actions. Be agile and pivot as we test and learn. At Sun Life, we’re driving transformation, sustainability and innovation for our Clients, employees, partners, and communities. Join us. Together, we can make the future brighter.