Senior Marketing and Communications Specialist

Concordia University of Edmonton; Edmonton; On-site; CAD 70,000 - 85,000; Full time

Job summary

An educational institution in Canada seeks a Senior Marketing and Communications Specialist to enhance brand visibility and communication strategies. The ideal candidate will have significant experience in project coordination and strategic marketing, fostering engagement and supporting recruitment efforts. This position involves collaboration across departments and with external vendors, ensuring alignment with institutional goals while managing diverse projects. Strong writing and interpersonal skills are essential.

Qualifications

• 3–5 years of experience in marketing or communications.
• Experience coordinating projects from intake through delivery.
• Proficiency with digital marketing and content strategies.

Responsibilities

• Serve as the central intake point for MarCom requests.
• Develop and execute impactful marketing strategies.
• Manage relationships with external contractors and vendors.
• Support coordination of key internal events.

Skills

Project coordination

Strategic marketing

Interpersonal skills

Writing and editing

Analytical skills

Education

Undergraduate degree in Communications or related field

Tools

Microsoft Office

Google applications

Adobe Creative Suite

Project management software (Asana, Trello)

Job description

Overview

Senior Marketing and Communications Specialist – Marketing & Communications

You're a strategic maestro who sets the tempo for campaigns, and you have the diplomatic chops to ensure every project hits a high note. You lead an orchestra of stakeholders, vendors, and deadlines to ensure every section is on-brand. If you are a natural-born project coordinator who translates big-picture strategy into compelling, high-impact content, we’ve been waiting for you. Join Concordia University of Edmonton (CUE) as our Senior Marketing and Communications Specialist and help us sharpen our brand and tell our story with maximum impact.

About CUE

Concordia University of Edmonton (CUE) is a community of learning grounded in scholarship and academic freedom, preparing students to be independent thinkers, ethical leaders and citizens for the common good.

CUE campus is situated on the banks of the North Saskatchewan River in Edmonton’s historic Highlands neighborhood. Supporting a student body of over 3,000, we are known for our small class sizes and our excellence in teaching. Our small classes and diverse student population provide an excellent opportunity for engaging with students in a sustained and nurturing way unique within the Canadian university system. CUE is an institution that values research in the sciences, social sciences, humanities and management. Our vision is to offer an inclusive and unique learning and employment experience with a focus on the individual. Through high-impact learning opportunities, tailored pathways, and meaningful, one-on-one mentorship, we will grow our student population, enhance our reputation, and position ourselves as the university of choice in Alberta and beyond.

CUE is committed to fostering a diverse, equitable, and inclusive environment for work, study, and living. We actively promote dignity for all, rejecting action and language that are harmful to mutual respect.

The Role

Reporting to the Marketing & Communications Manager, the Senior Marketing and Communications Specialist plays a vital role in strengthening CUE’s brand, reputation, and strategic visibility. This role contributes directly to the university’s recruitment, retention, and engagement goals by developing and executing impactful marketing strategies and campaigns.

Working closely with the marketing and communications team, the Senior Marketing and Communications Specialist ensures alignment between institutional priorities and all marketing efforts, helping to translate university goals into compelling, targeted content and initiatives. The role also provides expert guidance to senior leaders, manages cross-functional projects, and supports the operational planning of key initiatives to drive audience engagement and support CUE’s long-term success, mission, and vision.

Responsibilities

Coordination, Intake & Project Oversight (50%)

• Serve as the central intake point for all MarCom requests, assessing scope, timelines, and required resources.
• Provide initial marketing and communications advice to clients, helping refine project needs and identify appropriate tactics/strategies.
• Liaise with the Director to prioritize and assign work to team members, or external contractors.
• Monitor progress of projects and campaigns to ensure alignment with university priorities and timely delivery.
• Track and report on operational aspects of projects (budgets, timelines, deliverables).

Liaison with External Contractors & Vendors (20%)

• Manage relationships with contractors, agencies, and vendors, leveraging expertise to obtain maximum value.
• Oversee deliverables, ensuring quality, alignment with brand/standards, and fulfillment of project objectives.
• Process and monitor invoices, confirming allocation of funds from campus partners as required.

Content Oversight & Development (20%)

• Support content development by refining key messages and ensuring alignment with CUE’s brand, style, and identity standards.
• Review and edit content prepared by the Marketing Specialist or external partners for accuracy, clarity, and consistency.
• Seek out and develop stories that support key brand narratives; may include interviewing faculty, students, and researchers, crafting compelling narratives, and pitching stories to internal or external channels.
• Provide guidance for copywriting across internal and external channels (web, social media, speaking notes, etc.) and contribute content as needed.
• Contribute to data and analytics related to web, social, and campaigns to inform tactical improvements.

Environmental Scanning & Tactical Insights (5%)

• Conduct environmental scans and monitor trends to identify tactical opportunities.
• Compile and share analytics and insights to support project planning and informed decision-making.

Event & Internal Engagement Support (5%)

• Support coordination of key internal events (Homecoming, State of the University, convocation, town halls, employee events) in a project and liaison capacity.

Requirements

• Undergraduate degree in Communications, Public Relations, English, Marketing, or a related field.
• 3–5 years of progressive experience in marketing, communications, or project coordination within a mid- to large-sized organization or agency; post-secondary experience considered an asset.
• Demonstrated experience coordinating projects from intake through to delivery, including working with multiple stakeholders and external vendors.
• Proficiency with Microsoft Office and Google applications, with aptitude to learn new platforms and tools as required.
• Experience with project management software (e.g., Asana, Trello, or similar) considered an asset.
• Familiarity with Adobe Creative Suite or Canva considered an asset.
• Enthusiasm for Concordia University of Edmonton (CUE), its mission and vision.
• Strong interpersonal and relationship-building skills, with the ability to influence and liaise effectively across multiple levels of the university.
• Superior English language writing, editing, and oral communication skills, with the ability to refine and ensure consistency of key messages.
• Proven ability to intake, scope, and prioritize marketing and communications requests, balancing multiple client needs and deadlines.
• Strong project coordination skills, including assigning tasks, monitoring progress, and ensuring deliverables are met.
• Ability to manage external contractors and vendors to achieve maximum value and quality of deliverables.
• Sound judgment, problem-solving, and analytical skills, with the ability to apply data and insights to improve tactical outcomes.
• Attention to detail, organizational excellence, and ability to manage competing priorities in a fast-paced environment.
• Knowledge of digital and content marketing, with the ability to contribute to creative processes and guide content alignment with brand standards.
• Proficiency with social media platforms, content management systems (e.g., WordPress), and analytics tools.
• Understanding of AI tools, ethics and workflows and how and when to appropriately implement them.
• Working knowledge of design, photography, and video production processes is considered an asset.
• Understanding of media relations is considered an asset.
• Satisfactory Criminal Records Check results.

Closing Date: October 24, 2025

Please direct all questions and inquiries to Human Resources at Concordia University of Edmonton [e-mail]

Concordia University of Edmonton encourages applications from members of racialized groups, visible minorities, First Nations, Métis, Inuit, Indigenous persons, persons with disabilities, women, persons of any sexual orientation or gender identity and expression, and others who may support a diversity of perspectives at CUE. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. We thank all applicants for their interest; only those selected for an interview will be contacted.