Senior Marketing Analyst

O2E Brands; Vancouver; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing agency based in Vancouver is seeking a Senior Marketing Analyst to optimize marketing efforts through data analysis and insights. The ideal candidate will have a strong background in marketing analytics, experience with data visualization tools like Tableau, and the ability to communicate data-driven insights effectively. This role offers a hybrid work environment and competitive compensation in the range of $80,000 to $100,000 per annum.

Benefits

Participation in Company Profit Sharing Program

Sales Incentive/Bonus Program

Extended Health and Dental Benefits

Generous Paid Time Off

Professional Development Opportunities

Access to Health and Wellness Programs

Qualifications

• Proven experience in marketing analytics, data modeling, and performance measurement.
• Expertise in data visualization tools like Tableau and analytics platforms.
• Strong understanding of A/B testing, experiment design, and causal inference methods.

Responsibilities

• Lead the measurement attribution and optimization of marketing efforts.
• Build and maintain Tableau dashboards for stakeholders.
• Deliver actionable insights to optimize marketing efforts and improve ROI.

Skills

Loyalty Marketing

Marketing

Google Analytics

Pardot

Attribution Modeling

Data Visualization

Tableau

Customer Segmentation

Market Research

Analytics

Education

Bachelor's or Master's degree in Marketing, Statistics, Data Science, Business, or related field

Tools

Tableau

SQL

R

Python

Job description

The Senior Marketing Analyst will lead the measurement attribution and optimization of marketing efforts, delivering insights that drive smarter data-informed decisions. This strategic role blends analytics, data visualization, and business strategy to elevate marketing performance. Key responsibilities include building and maintaining Tableau dashboards to help stakeholders track key metrics, applying advanced methodologies to optimize spend, boost incremental revenue, and improve campaign outcomes. As a key contributor to the evolution of marketing measurement, this role will drive innovation, foster a data-driven culture, and collaborate cross-functionally to set performance goals and guide ongoing optimization efforts.

HYBRID WORK ENVIRONMENT

Vancouver-based and Toronto-based team members work in-office every other week (TuesThurs). Core attendance is required from 9 AM to 3 PM on these days to support business priorities.

A DAY IN THE LIFE

• Partner with marketing stakeholders to define deliverables and roadmaps related to campaign measurement, online analytics, and ROI frameworks.
• Define objectives, measurement criteria, and technical requirements for pilot programs and established marketing initiatives.
• Design and analyze experiments and A/B tests to drive improvements in acquisition, engagement, and monetization across marketing channels.
• Provide deep analytical support through advanced modeling techniques (e.g., Marketing Mix Modeling, Causal Impact Analyses) to evaluate campaign and initiative performance.
• Deliver clear data-driven insights and actionable recommendations to optimize marketing efforts and improve ROI.
• Proactively identify data trends and communicate key findings in a concise and compelling way.
• Innovate by introducing new tools, measurement methodologies, and best practices in marketing analytics.
• Develop and maintain forecasting models and support goal-setting processes.
• Ensure data health, integration, and usability of the marketing tech stack within the enterprise data warehouse.
• Lead the design, development, and optimization of internal and external reports and dashboards to support daily operations and strategic initiatives.
• Own the marketing team's data visualization tools (e.g., Tableau), ensuring usability and functionality across users and business needs.
• Collaborate with the Business Intelligence (BI) team to define and implement data source requirements for marketing analytics and dashboards.

WHAT YOU BRING TO THE TABLE

• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Business, or related field.
• Proven experience in marketing analytics, data modeling, and performance measurement.
• Expertise in data visualization tools (e.g., Tableau) and analytics platforms.
• Strong understanding of A/B testing, experiment design, and causal inference methods.
• Experience building and maintaining forecasting and ROI models.
• Proficiency in SQL and statistical analysis tools/languages (e.g., R, Python) is a plus.
• Excellent communication skills and ability to present complex data insights to non-technical stakeholders.

COMPENSATION & BENEFITS

Salary Range: $80,000 to $100,000 per annum

Actual salary offered will be commensurate with education, experience, and internal equity. We offer a comprehensive Total Compensation Package, including:

• Participation in our Company Profit Sharing Program of up to 8% of base salary
• Eligibility for a Sales Incentive/Bonus Program based on performance and role criteria
• Extended Health and Dental Benefits
• Generous Paid Time Off, including vacation and personal days
• Hybrid Work Environment with remote and office options
• Professional Development Opportunities
• Access to Health and Wellness Programs, including gym facilities at our corporate head office

THE HIRING PROCESS

• Pre-Screen: Discuss your experience, goals, and excitement for this role.
• Interviews: Two or more interviews with team members, including competency and scenario-based questions.
• Presentation/Assessment
• References & Background Check
• Note: We use audio recording and transcription for our interview practices.

ABOUT US

O2E Brands has been voted one of the Best Workplaces in Canada 15 times! Learn more about why here: YouTube. Follow us on social media! We believe great talent comes in many forms and are committed to providing reasonable accommodations throughout the recruitment process. Please contact our Talent Acquisition Team for assistance.

1-800-GOT-JUNK #LI-AS1

Ready to take your career to the next level? Apply today!

Required Experience: Senior IC

Key Skills

Loyalty Marketing, Marketing, Google Analytics, Pardot, Attribution Modeling, Pivot Tables, Salesforce Marketing Cloud, Data Visualization, Tableau, Customer Segmentation, Market Research, Analytics

Employment Type: Full-Time

Department / Functional Area: Marketing

Experience: Years

Vacancy: 1

Yearly Salary: $80,000 - $100,000