Senior Marketing Analyst

Coveo; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

Coveo is seeking a Senior Marketing Analyst to drive marketing strategies through data analysis. This role involves creating reporting infrastructures, analyzing campaign performance, and collaborating with various teams to provide insights and optimize marketing efforts. Ideal candidates will possess strong analytical skills, experience in B2B technology, and a passion for data-driven decision-making.

Qualifications

• 5+ years in marketing analytics, B2B tech preferred.
• Advanced proficiency in SQL and data visualization.
• Strong understanding of marketing data from various platforms.

Responsibilities

• Design and maintain dynamic dashboards for key marketing KPIs.
• Analyze campaign performance and provide strategic recommendations.
• Extract and analyze large datasets to generate actionable insights.

Skills

Marketing analytics

Data visualization

SQL

Business intelligence

Analytical skills

Education

Bachelor's degree in related field

Tools

Snowflake

Salesforce

Google Analytics

Tableau

Power BI

Job description

Are you passionate about transforming data into powerful insights that drive smarter marketing decisions?

As a Senior Marketing Analyst at Coveo, you'll be at the forefront of shaping our marketing strategy through data-driven analysis. Your expertise will empower our Marketing team members to measure campaign performance, understand impact and key insights, and optimize future campaigns across the buyer journey.

In the role, you'll create a strong self-service reporting infrastructure, collaborate on ad hoc and strategic analysis and more. You'll work with all marketing data online & offline alike (web traffic, advertising, email marketing, events, etc.) including Salesforce campaign and opportunity data.

If you thrive in a dynamic environment, love uncovering trends, and enjoy turning complex data into actionable insights and strategies, this role is for you.

As our Senior Marketing Analyst, you will :

• Design and maintain dynamic dashboards to track key marketing KPIs—including leads, pipeline performance, conversion rates, and customer acquisition costs—delivering clear, actionable insights.
• Analyze marketing campaigns and digital performance, identifying trends, optimizing funnel efficiency, and providing strategic recommendations to enhance overall marketing impact.
• Extract, transform, and analyze large datasets from multiple sources (Snowflake, Salesforce, Marketo, Google Analytics, Amplitude, ad platforms) to generate meaningful insights that drive informed decision-making.
• Partner with Marketing, BI, Finance, and Rev Ops team members to define key performance metrics, improve reporting accuracy, and ensure data-driven alignment with broader business objectives.
• Deliver data-backed recommendations to senior marketing leadership, helping to refine strategies, maximize ROI, and enhance marketing operations efficiency.
• Proactively identify and resolve data inconsistencies, collaborating with operational teams to enhance data integrity within CRM and marketing automation platforms, while recommending structural improvements.

Here is what will qualify you for the role :

• 5+ years of experience in marketing analytics, business intelligence, or a related field, preferably within a B2B technology company.
• Strong understanding of marketing data especially from web analytics, advertising platforms and campaign data in Salesforce.
• Advanced proficiency in SQL for data extraction and manipulation from data warehouses such as Snowflake, with strong expertise in data visualization tools like Sigma, Tableau, Looker, or Power BI.
• Strong business acumen combined with exceptional analytical and problem-solving skills, enabling the translation of complex data into meaningful, actionable insights.

What will make you stand out :

• Deep expertise in digital marketing analytics, including GA4 for website traffic, paid media performance, SEO measurement, and multi-touch attribution models.
• Proven experience in data governance, ensuring reporting accuracy, consistency, and integrity across systems.
• Strong understanding of B2B marketing funnels and customer journey analysis, with an emphasis on large buying groups and Account-Based Marketing (ABM) measurement.
• Skilled in advanced marketing performance methodologies, including marketing mix modeling and incrementality analysis.

Do you think you can bring this role to life? Or add your own color? You don't need to check every single box; passion goes a long way and we appreciate that skillsets are transferable.

Send us your application, we want to know what you're all about!

Join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.