Senior Marketing Advisor

Intact; Toronto; Hybrid; CAD 65,000 - 95,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Advisor to enhance its strategic white-label portfolio. In this dynamic role, you will collaborate with diverse stakeholders, drive customer acquisition, and manage digital marketing strategies to achieve revenue growth. Your expertise in digital marketing and agency management will be crucial as you navigate the complexities of the insurance and financial services sectors. Join a forward-thinking team that values creativity, innovation, and collaboration, and be part of a workplace that empowers you to excel and make a meaningful impact.

Benefits

Employee Share Purchase Plan

Flexible Work Arrangements

Annual Wellness Account

Extensive Benefits Package

Possibility to Purchase Extra Days Off

Qualifications

• 7+ years of experience in digital marketing and agency management.
• Ability to analyze campaign results and develop action plans.

Responsibilities

• Develop marketing plans and strategies for the White Label portfolio.
• Manage relationships with external partners and digital marketing agencies.
• Present updates to senior-level stakeholders on marketing initiatives.

Skills

Digital Marketing

Agency Management

Bilingual Communication (French/English)

Campaign Analysis

Project Management

Creativity and Innovation

Education

Bachelor's Degree in Marketing or Communications

Job description

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Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About The Role

We’re looking for a Senior Marketing Advisor to join our team and help us manage our highly strategic white-label portfolio. You’ll be reporting to the Manager, Affinity Growth Marketing, to support marketing initiatives that drive customer acquisition and revenue growth within affinity and white label groups. We’re looking for a driven, highly solution-oriented and collaborative individual who is motivated to work with a diverse network of stakeholders in an ever-evolving industry.

What You’ll Do Here

• Interface with business development and internal marketing teams to develop marketing plans and strategies for our White Label portfolio.
• Regularly liaise with external partners to develop marketing plans that meet the partner’s needs while upholding our internal strategic pillars.
• Define the activities of these plans ensuring they are implemented effectively to target audiences.
• Manage and lead the relationship with our digital marketing agency to develop digital acquisition strategies, integrated campaigns and manage performance.
• Effectively collaborate with business development to drive overall growth of the program.
• Contribute to the development of strategic plans for product launches.
• Work on national projects, influence and ensure effective adaptation of the various marketing and advertising initiatives.
• Work closely with the teams and ensure that products and services rolled out reflect the right brand voice and message.
• Work with internal marketing teams to represent the partner and white label brand requirements and vision.
• Regularly present to a variety of senior-level stakeholders, both internal and external, on updates to marketing for our white label programs.
• Participate in any new potential White Label program development and integration while also ensuring ongoing growth of existing relationships.
• Assist the team in strategic drafting of communications to partners.
• Review all translated documentation to ensure that it is suited from a marketing perspective.
• Ensure effective project management of deliverables from agencies and different external providers.
  
  

What You Bring To The Table

• Bachelor's degree, marketing or communications, or any combination of equivalent education and experience.
• 7+ years of experience in a similar position including experience in digital marketing and agency management.
• Bilingualism (French / English) - Need to interact on a regular basis with colleagues across the country.
• Ability to analyze campaign results, diagnose opportunities and develop appropriate action plans.
• Proven experience in demand generation and go-to-market strategy.
• Ability to present complex topics and concepts to a variety of business stakeholders of varying levels.
• Solution-driven, not afraid to challenge status-quo and innovate.
• Excellent organizational skills when it comes to managing projects and priorities.
• Have a sense of creativity and innovation.
• Ability to manage several programs at once.
• Understanding of the insurance industry or affinity business as an asset.
• No Canadian work experience required, but must have authorization to work in Canada.
  
  

What We Offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working Here Means You'll Be Empowered To Be And Do Your Best Every Day. Here Is Some Of What You Can Expect As a Permanent Member Of Our Team

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.
  
  

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance, Financial Services, and Software Development

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