Senior Market Research Manager, Market Strategy and Understanding

Ipsos in US; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global market research firm is seeking a Senior Market Research Manager in Toronto to drive client-specific research projects. Responsibilities include managing large-scale projects, ensuring quality deliverables, and fostering client relationships. The ideal candidate has over 5 years of experience, strong analytical skills, and a Bachelor’s degree in a relevant field. The role offers opportunities for growth, collaboration, and a diverse work culture.

Benefits

Career development opportunities

Comprehensive benefits

Flexible work policies

Collaborative culture

Qualifications

• 5+ years of relevant experience, preferably on the supplier side of market research.
• Ability to turn data into insights and storytelling.
• Experience managing multiple projects.

Responsibilities

• Understand and address clients' business needs and issues.
• Manage large-scale, multi-country tracking projects.
• Act as a liaison between internal teams and clients.
• Provide timely deliverables and analysis to meet client objectives.

Skills

Quantitative skills

Analytical skills

Interpersonal skills

Problem-solving skills

Communication skills

Education

Bachelor’s Degree in market research, marketing, business, or related fields

Tools

Harmoni

Infotools

SPSS

Job description

Join Ipsos as a Senior Market Research Manager, Market Strategy and Understanding in the US. This role involves working with clients to understand their business issues and executing custom research projects. You will manage multiple projects from start to finish, including designing research approaches, liaising with Research Operations, analyzing data, developing insights, and creating presentations to illuminate human behaviors behind the data. The Senior Account Manager reports to the Vice President and works within a team of curious researchers and client partners.

Key Responsibilities:

1. Understand and address clients' business needs and issues.
2. Manage large-scale, multi-country tracking projects, coordinating with operations, scripting, data processing, and coaching junior staff.
3. Act as a liaison between internal teams and clients, translating requests into survey updates.
4. Provide timely deliverables and analysis to meet client objectives.
5. Ensure consistency and quality across regions as the primary contact for reporting teams.
6. Assist in proposal development.
7. Maintain and strengthen client relationships.
8. Potentially oversee and guide Account Managers/Research Analysts, including training and feedback.

Qualifications:

• 5+ years of relevant experience, preferably on the supplier side of market research.
• Strong quantitative, analytical, interpersonal, and problem-solving skills.
• Ability to turn data into insights and storytelling.
• Experience managing multiple projects.
• Self-motivated, entrepreneurial, and curious about the 'why' behind data.
• Excellent communication skills, both oral and written.
• Bachelor’s Degree in market research, marketing, business, or related fields.
• Knowledge of data manipulation tools; experience with Harmoni, Infotools, SPSS is a plus.

Benefits and Culture:

Opportunities for career development, comprehensive benefits (PTO, healthcare, wellness), flexible work policies, and a collaborative culture. Ipsos values diversity and inclusivity, providing equal opportunity employment.

About Ipsos:

One of the world's largest research firms, managed primarily by researchers, with a presence in 90 markets and over 75 data solutions. Ipsos is committed to making an impact worldwide and has received the Great Place to Work Certification in 2022 and 2023.

About the Team:

The Market Strategy & Understanding Service Line offers strategic research to help clients navigate markets, focusing on brand research, category fundamentals, and market segmentation.

**Seniority Level:** Mid-Senior level

**Employment Type:** Full-time

**Job Function:** Marketing and Sales

**Industry:** Market Research