Senior Market Manager, SEO & SEM

Intello Technologies Inc.; Burnaby; Hybrid; CAD 90,000 - 134,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to enhance its global search presence. This role focuses on driving SEO and SEM strategies to connect with employers and partners worldwide. You will lead efforts in optimizing search performance, managing paid campaigns, and mentoring junior team members. This innovative firm offers a comprehensive rewards package, including flexible work options and opportunities for career growth. Join a dynamic team dedicated to improving health outcomes through technology and making a meaningful impact in the digital world.

Benefits

Minimum 3 weeks of vacation

Flexible benefits plan

Generous company matched pension

Career growth opportunities

Community involvement opportunities

Qualifications

• 7+ years of experience in digital marketing with a focus on SEO and SEM.
• Proven track record of successful search strategies for global brands.
• Strong business acumen and analytical skills.

Responsibilities

• Develop and execute global SEO and SEM strategies.
• Manage and optimize organic search performance.
• Conduct keyword research and competitor analysis.

Skills

SEO

SEM

Digital Marketing

Analytical Skills

Project Management

Education

Bachelor's degree in Marketing

Digital Media or related field

Tools

Google Ads

Bing Ads

SEMrush

Ahrefs

Google Analytics

Job description

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Jobs by Category: Sales and Marketing

Job Function: Health Solutions

Status: Full Time

Schedule: Regular

Description

Join our team and what we'll accomplish together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Marketing Manager, Search, you'll play a crucial role in driving our global search presence and performance. You'll lead our efforts in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) across organic and paid channels, helping us connect with employers and partners worldwide. Together, we'll drive demand, increase brand visibility and encourage meaningful engagement with our target audiences.

What you'll do

• Develop and execute comprehensive global SEO and SEM strategies aligned with TELUS Health's business objectives
• Manage and optimize organic search performance across TELUS Health digital properties including AI-driven search optimization to adapt to shifting audience behaviours
• Audit search performance of acquired companies and build organic and paid plans to support traffic migration
• Plan, implement, and monitor paid search campaigns across various platforms (e.g., Google Ads, Bing Ads)
• Conduct keyword research and competitor analysis across multiple geographies to inform search strategies, optimize content development and find growth opportunities to stay ahead in the market
• Collaborate with content, web development and analytics teams to optimize on-page and technical SEO elements
• Develop and maintain SEO best practices documentation and guidelines for internal teams
• Analyze search performance data and prepare regular reports on KPIs, insights and recommendations
• Stay up-to-date with the latest search engine algorithms, industry trends and best practices
• Manage relationships with external agencies and vendors related to search marketing initiatives
• Mentor and guide junior team members in SEO and SEM practices

Qualifications

What you bring

• Bachelor's degree in Marketing, Digital Media or a related field
• 7+ years of experience in digital marketing with a strong focus on SEO and SEM
• Proven track record of developing and implementing successful search strategies for global brands
• Strong business acumen with an ability to evaluate ideas against business needs and success criteria
• In-depth knowledge of SEO best practices, search engine algorithms and ranking factors
• Expertise in paid search advertising platforms, including Google Ads and Bing Ads
• Strong analytical skills with experience using SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics)
• Excellent project management, communication and presentation skills
• Ability to work collaboratively in a fast-paced, cross-functional environment

Salary Range: $90,000-$134,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

Please note that the compensation shown in the job postingmay be subject to change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.