Senior Manager - User Acquisition, Paid Media

Hard Rock Digital; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading online gaming company in Toronto is seeking a Senior User Acquisition Manager to lead performance marketing across multiple paid channels. The ideal candidate has 5+ years of user acquisition experience and a proven track record in scaling campaigns profitably. This role involves developing strategies, managing budgets, and collaborating with cross-functional teams. Competitive compensation and hybrid working options are offered.

Benefits

Competitive pay and benefits

Flexible vacation allowance

Hybrid/Remote working

Startup culture backed by a secure global brand

Qualifications

• 5–7+ years of hands-on user acquisition experience across paid channels.
• Proven track record of scaling paid media campaigns profitably.
• Strong strategic thinking with a performance mindset.

Responsibilities

• Develop and execute user acquisition strategies across paid media.
• Manage campaign planning, execution, and daily optimization.
• Collaborate with Product, Data Analytics, and Design teams.

Skills

User acquisition

Performance marketing

Data analytics

Campaign optimization

Cross-channel strategy

Tools

Excel

Looker

GA4

AppsFlyer

Job description

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

We are seeking a data-driven, strategic, and creative Senior User Acquisition Manager – Paid Media to lead and scale our performance marketing efforts across multiple paid channels including Paid Social, Ad Networks and DSPs. You’ll own the end-to-end strategy, execution, and optimization of user acquisition campaigns that drive growth and maximize ROI.

This is a high-impact role at the intersection of media buying, analytics, creative strategy, and cross-functional collaboration. You’ll play a key part in shaping the growth trajectory of our gaming apps and the Hard Rock Games brand.

Key Responsibilities

• Develop & execute UA strategies across key paid media platforms (e.g., Meta, Google Ads, TikTok, Programmatic, YouTube, ASA) to acquire high-value users efficiently in line with Hard Rock Games portfolio growth strategies.

• Own campaign planning, execution, and daily campaign optimization, ensuring performance goals (e.g., CPA, ROAS, LTV) are met or exceeded.

• Manage a multi-million-dollar budget constantly adjusting our paid media channel mix to grow revenue.

• Full accountability for forecasting, pacing, and performance reporting for your campaigns.

• Run structured creative testing in partnership with the creative team and select agency partners using insights to inform future iterations and channel best practices.

• Collaborate closely with Product, Data Analytics, Design, and CRM teams to align acquisition efforts with lifecycle marketing and retention goals.

• Drive any necessary reporting, tracking and attribution improvements in collaboration with Data Analytics and Technical Data teams. Demonstrable knowledge of navigating SKAD/SKAN data schemas is a plus.

• Stay ahead of platform changes, algorithm updates, and competitive trends to maintain cutting-edge execution.

• Represent Hard Rock Digital professionally with all 3rd parties ensuring premium partnerships with key vendors.

What are we looking for?

• 5–7+ years of hands-on user acquisition experience with a focus on combinations of paid social, search, video and display channels.

• Proven track record of profitably scaling paid media campaigns in a high-growth environment, ideally in gaming or direct-to-consumer app products.

• Deep understanding of performance metrics (CPA, ROAS, LTV, retention, etc.) and attribution models.

• Proficiency in analytics tools (e.g., Excel, Looker, GA4, AppsFlyer, Adjust) and A/B testing frameworks.

• Strong strategic thinking with a performance mindset and test-and-learn mentality.

• Experience managing media budgets >$500k per month is a plus.

• Excellent communication skills and ability to influence cross-functional stakeholders.

• Passion for growth marketing, experimentation, and data.

Preferred Experience

• Background in mobile app marketing, gaming, subscription services, or e-commerce.

• Demonstrable expertise with MMPs, SKAdNetwork, and post-iOS14 attribution.

• Experience with creative briefing, UGC/influencer-led ads and video ad best practices.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Hybrid/Remote working

• Startup culture backed by a secure, global brand

Roster of uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).