Senior Manager, Student Recruitment & Engagement

Canadian Rocky Mountain Resorts; Banff; On-site; CAD 85,000 - 92,000; Full time

Benefits offered by this job

Comprehensive benefits

Paid time off

Professional development

Work in Banff environment

Job summary

Timberline Academy in Banff, Canada, seeks a Senior Manager, Student Recruitment & Engagement to lead enrollment efforts and grow the student pipeline. You will own the journey from inquiry to enrolment, build relationships with prospective students and partners, and travel regularly to events to meet recruitment targets.

You will supervise a Junior Recruitment Coordinator and collaborate with marketing on campaigns.

Qualifications

• Experience in sales, admissions, or recruitment.
• Proven track record toward enrolment targets.
• Experience mentoring a junior team member.
• Willingness to travel regularly.
• Knowledge of Banff area is a plus.

Responsibilities

• Own the prospective student journey from inquiry through enrolment.
• Build relationships via phone, email, events, and in-person conversations.
• Conduct proactive outreach to drive applications.
• Meet recruitment targets and manage CRM data.
• Deliver presentations and information sessions.

Skills

Sales experience

Relationship building

Public speaking

CRM management

Team leadership

Job description

Senior Manager, Student Recruitment & Engagement

Salary: $85,000–$92,000 annually + benefits and paid time off

Please note: This is a sales-focused student recruitment role that requires regular travel. The successful candidate will be comfortable working toward enrolment targets, building relationships with prospective students and partners, and representing the school at recruitment events, schools, career fairs, and other in-person opportunities. Travel will be a regular and important part of this position.

The Role

We are looking for an energetic, relationship-driven Senior Manager, Student Recruitment & Engagement to lead student recruitment efforts and help drive continued enrolment growth.

This is a hands-on sales and recruitment leadership role for someone who thrives on connecting with people, building trust, and turning interest into enrolment. You will oversee the prospective student journey—from initial inquiry and outreach through follow-up, application, and enrolment—while identifying new opportunities to grow our student pipeline.

You will also manage and provide day-to-day leadership to a Junior Recruitment Coordinator, ensuring prospective students receive timely, consistent, and high-quality support throughout their recruitment journey.

The ideal candidate is a confident communicator who is comfortable picking up the phone, presenting to groups, attending events, travelling for recruitment, leading a junior team member, and working toward clear enrolment goals. An understanding of Banff National Park and the surrounding Bow Valley region, along with a genuine interest in the western Canadian adventure tourism industry, will be important in authentically representing the student experience and opportunities available within the region.

Key Responsibilities

Student Recruitment & Sales

• Own the prospective student journey from initial inquiry through enrolment.
• Build relationships with prospective students and families through phone, email, virtual meetings, events, and in-person conversations.
• Conduct proactive outreach and consistent follow-up with leads to drive applications and enrollment.
• Work toward established recruitment, application, conversion, and enrolment targets.
• Deliver engaging presentations and information sessions about the school, its programs, and student experience.
• Maintain accurate prospective student information and recruitment activity within the school’s CRM.
• Identify opportunities to strengthen lead generation, conversion, follow-up, and the overall recruitment experience.

Team Leadership

• Manage and provide day-to-day leadership to a Junior Recruitment Coordinator.
• Establish priorities, goals, and expectations for the recruitment team.
• Coach and support the coordinator in prospective student communication, follow-up, and recruitment activities.
• Create effective processes to ensure leads are managed consistently and efficiently.
• Take overall ownership of recruitment performance and enrolment results.

Travel & Outreach

• Represent Timberline Academy at high schools, career fairs, education fairs, community events, industry events, and recruitment activations.
• Develop relationships with schools, counsellors, educators, community organizations, industry partners, and other referral sources.
• Plan and execute recruitment trips in priority markets.
• Travel regularly throughout the recruitment cycle, including occasional evening and weekend commitments.
• Act as an enthusiastic ambassador for the school and the experience of studying, living, and working in the Canadian Rockies.

Recruitment Strategy & Growth

• Develop and execute annual student recruitment plans aligned with enrollment objectives.
• Track recruitment performance, lead sources, conversion rates, and enrollment progress.
• Use recruitment data and prospective student feedback to identify opportunities for growth.
• Collaborate with marketing to ensure campaigns, content, events, and recruitment materials support enrolment objectives.
• Identify new markets, partnerships, events, and outreach opportunities that can contribute to enrolment growth.
• Maintain a strong understanding of the ski, tourism, hospitality, and outdoor industries and the career pathways available to students.

What You Bring

• Experience in sales, business development, student recruitment, admissions, hospitality, tourism, or another relationship-driven environment.
• Demonstrated success working toward measurable sales, recruitment, or enrollment targets.
• Experience managing, mentoring, or providing leadership to a junior team member.
• Strong relationship-building skills and the ability to guide prospective students through a considered decision-making process.
• Excellent written, verbal, and presentation skills.
• Strong organization and follow-through, with the ability to manage a high volume of leads and conversations.
• Confidence with proactive outreach, including phone calls, presentations, networking, and in-person relationship building.
• Ability and willingness to travel regularly.
• Familiarity with Banff National Park, the Bow Valley, and surrounding areas, or a strong willingness to quickly develop this knowledge.
• A genuine interest in the ski, adventure tourism, hospitality, or outdoor recreation industry.
• A collaborative, entrepreneurial mindset with the ability to take ownership of results.
• Experience in post-secondary education or student recruitment is considered an asset, but is not required.

Compensation & Benefits

• Annual salary of $85,000–$92,000, commensurate with experience.
• Comprehensive benefits package.
• Paid vacation and additional paid time off.
• Opportunities for professional development and growth.
• The opportunity to work in a unique post-secondary environment connected to Banff National Park and the Canadian Rockies.

What Success Looks Like

Success in this role means building a strong pipeline of prospective students, developing meaningful relationships throughout the recruitment process, consistently following up on opportunities, and ultimately converting interest into enrolment.

It also means building an effective and organized recruitment function, developing the Junior Recruitment Coordinator, expanding the school’s recruitment network, and confidently communicating what makes studying and building a career in Banff and the Canadian Rockies unique.

This is an ideal opportunity for someone who loves connecting with people, is motivated by results, enjoys the energy of sales and recruitment, and has a genuine interest in the ski and mountain industry.