Senior Manager, Strategy & Customer Insights (Hard Discount Division)

Loblaw; Brampton; On-site; CAD 100,000 - 132,000; Full time

Job summary

Loblaw Companies Limited is seeking a Senior Manager, Strategy & Customer Insights to lead high-impact initiatives across the Hard Discount division. You will translate complex data into clear recommendations for senior leaders, collaborating with cross-functional teams to advance divisional priorities and drive growth.

You will develop strategic frameworks, present insights, and craft executive-level materials for planning and decision-making.

Qualifications

• Post-secondary education in business or related field with 5+ years in strategy or analytics.
• Proven experience leading strategic projects from ambiguity to recommendation.
• Strong communication, data interpretation, and stakeholder influence.

Responsibilities

• Lead high-impact strategic initiatives to grow revenue, profitability, market share and long-term competitiveness.
• Structure ambiguous questions, plan work, identify analyses needed, and drive recommendations.
• Partner with senior leaders to translate strategies into actionable plans across functions.
• Synthesize customer, financial, operational, market and competitive data for insights.
• Develop frameworks, hypotheses, and data-based recommendations for merchandising and promotions.
• Create executive-ready presentations with clear narratives and insights.
• Prepare materials for senior leadership, annual planning, and Board discussions.
• Present recommendations to leadership and align stakeholders to drive action.

Skills

Strategic thinking

Problem solving

Analytical skills

Executive communication

Influence stakeholders

PowerPoint

Excel

Leadership

Education

Post-secondary education in Business, Finance, Economics, Math/Statistics, Analytics

Tools

SQL

BigQuery

Python

SAS

R

VBA

Nielsen data

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.
At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw’s Hard Discount Division operates two market-leading banners: No Frills and Maxi. Together, our banners share a purpose to Feed Everyone. We take great pride in providing Canadians with fresh, affordable, high-quality groceries. Our fast-growing network of stores is fueled by our dedicated colleagues and franchise owners, who deliver a simple customer experience in-store and online. We aim to empower Canadians to Live Life Well by making groceries accessible and affordable for everyone.

Loblaw’s Hard Discount Strategy & Customer Insights team partners with divisional and enterprise teams to develop insights, shape strategy, and advance our most important business priorities. We work across a broad range of complex opportunities, bringing structure, analytical rigor, and a strong understanding of the customer and competitive landscape to support decision-making.

We are hiring a Senior Manager, Strategy & Customer Insights to lead high-impact strategic initiatives, accelerate our insight-generation capabilities, and elevate the quality of strategic thinking and decision support across the division. This role is well suited to someone who is comfortable taking an open-ended business question, determining the right approach, independently moving the work forward, and translating complex information into a clear and compelling recommendation for senior leaders.

What You'll Do

• Lead high-impact strategic initiatives that support growth in revenue, profitability, market share, and long-term competitiveness for the Hard Discount division.
• Take ownership of complex and sometimes ambiguous business questions, structuring the problem, defining the workplan, identifying the required analysis, and driving the work toward a clear recommendation.
• Partner with senior leaders and cross-functional teams to develop strategies that advance divisional priorities and translate those strategies into actionable plans.
• Synthesize customer, financial, operational, market, and competitive information to identify insights, implications, and opportunities for the business.
• Develop strategic frameworks, hypotheses, and data-based recommendations to address merchandising, promotional, customer, operational, and broader business opportunities.
• Create clear, compelling, and executive-ready presentations that translate complex analysis and strategic thinking into a strong narrative, key insights, and actionable recommendations.
• Develop high-quality materials for senior leadership, executive committees, annual planning, Board discussions, and other high-visibility forums, often beginning with limited direction or an initial business question.
• Present recommendations to senior leadership and influence cross-functional stakeholders to build alignment, resolve roadblocks, and turn recommendations into action.
• Contribute to the development of annual and long-range plans, including strategic presentations, Board materials, business cases, and executive memos.

What You Bring

• Post-secondary education in Business, Finance, Economics, Math/Statistics, Analytics, or a related discipline, with 5+ years of relevant experience in strategy, management consulting, corporate strategy, strategic planning, or a highly analytical business role.
• Demonstrated experience leading strategic projects from an ambiguous starting point through to a clear recommendation and path forward.
• Strong strategic thinking and problem-solving skills, with the ability to break down complex questions, establish hypotheses, prioritize analysis, and determine what matters most.
• Strong business and commercial acumen, with the ability to connect data and insights to broader business implications and strategic choices.
• Excellent analytical skills, with the ability to interpret and synthesize information across multiple data sources without losing sight of the broader business question.
• Exceptional PowerPoint and executive communication skills, with demonstrated ability to build compelling, concise, and visually effective presentations with a clear storyline.
• High degree of ownership and initiative, with the judgment and comfort to operate in ambiguity, determine what needs to happen next, and move work forward with minimal oversight.
• Demonstrated ability to influence stakeholders, challenge thinking constructively, and generate action from recommendations.
• Collaborative working style, strong attention to detail, and the ability to manage multiple priorities while maintaining a high standard of quality.

Technical Skills

• Advanced Microsoft PowerPoint skills required, including experience developing executive-level strategy presentations and storytelling.
• Advanced Microsoft Excel skills required.
• Experience with SQL and GCP BigQuery is an asset.
• Experience with Python, SAS, R, and/or VBA is an asset.
• Experience working with Nielsen or other syndicated market/customer data is an asset.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.
We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l’embauche :$100,000.00 - $132,000.00 / 100.000,00$ - 132.000,00$ (per year / par an)A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position.