Senior Manager, SEO

0000055739 RBC Insurance Agency Ltd.; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading Canadian financial institution is seeking a Senior Manager, SEO to drive organic growth and improve website performance. This role requires a proven SEO strategist who can implement best practices and lead a dynamic team. Candidates should have extensive experience in the financial sector and demonstrated success in a competitive online landscape.

Benefits

Dynamic work environment

Opportunities for professional growth

Qualifications

• 7+ years of SEO experience managing enterprise clients.
• 5+ years of technical auditing of websites across different industries.
• Advanced knowledge of analytics tools.

Responsibilities

• Implement SEO best practices to drive revenue growth.
• Monitor and report on SEO performance metrics.
• Develop content strategies aligned with SEO goals.

Skills

SEO experience

Google Analytics

Technical Audits

Data Analysis

Presentation Skills

Tools

SEMRush

Job description

time left to apply End Date: August 7, 2025 (13 days left to apply)

job requisition id R-0000134901

Job Summary

Job Description

What is the opportunity?

The Digital Marketing team is seeking a highly skilled and experienced Senior Manager, SEO to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.

What will you do?

Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.

Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.

SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices.

Keyword Analysis: Perform keyword research and map keywords by intent to the best pages.Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.

Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.

Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.

Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.

What do you need to succeed?
Must-have:

7+ years of SEO experience in-house or within an agency managing enterprise clients.

5+ years of auditing websites across different industries from a technical perspective.

Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush.

Comfortable working with and analyzing large data sets, and presenting key insights.

Strong presentation, written and verbal communication skills.

Nice to have:

Experience in the financial services industry.

Experience optimizing for AI-drive search engines and voice search technologies.

Experience building dashboards in QuickSight and Looker Studio.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

Job Skills

A/B Testing, Artificial Intelligence Algorithms, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Generative AI, Google Analytics, Google Search Console, Organic Search Engine Optimization, Search Engine Marketing (SEM), Search Engine Optimization Strategy, Search Engines, SEMRush, Teamwork, Website Analytics

Job Summary

Job Description

What is the opportunity?

The Digital Marketing team is seeking a highly skilled and experienced Senior Manager, SEO to lead and implement impactful strategies to drive organic growth, improve website rankings, and enhance user experience. You will have a proven track record in developing and executing SEO strategies and delivering measurable results in a competitive online environment. As AI reshapes the digital landscape, this role offers unique opportunities to stay ahead of the curve and amplify your skills.

What will you do?

• Revenue-Focused: Implement SEO best practices to drive revenue by increasing the number of qualified prospects to digital properties.

• Measure Metrics: Monitor, analyze, and report on SEO performance metrics, including traffic, rankings, conversions, and revenue.

• SEO Strategy: Develop strong SEO strategies with partners to drive high value users to further revenue growth through technical and content audits, different data sources, and industry best practices.

• Keyword Analysis: Perform keyword research and map keywords by intent to the best pages.Conduct weekly competitive analysis, identify trends, and find growth opportunities to stay ahead in the market.

• Optimize for AI: Align SEO strategies with broader marketing and business goals, including AI-driven search optimization to adapt to evolving search behaviours.

• Content Strategy: Collaborate with content teams and agencies to create/edit SEO-driven content. Identify key opportunities, create content briefs, recommend target keywords, provide linking recommendations, and more.

• Relationship Management: Act as a key point of contact for SEO-related initiatives with stakeholders. Implement a continuous improvement cycle for SEO campaigns based on data-driven insights. Work closely with partners to ensure SEO best practices and recommendations are implemented across all digital assets.

What do you need to succeed?
Must-have:

• 7+ years of SEO experience in-house or within an agency managing enterprise clients.

• 5+ years of auditing websites across different industries from a technical perspective.

• Advanced knowledge of Google Analytics, SEO, Search Console, SEO Tools such as SEMRush.

• Comfortable working with and analyzing large data sets, and presenting key insights.

• Strong presentation, written and verbal communication skills.

Nice to have:

• Experience in the financial services industry.

• Ecommerce marketing or digitalproduct ownership experience.

• Experience optimizing for AI-drive search engines and voice search technologies.

• Experience building dashboards in QuickSight and Looker Studio.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Opportunities to do challenging work

Job Skills

A/B Testing, Artificial Intelligence Algorithms, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Generative AI, Google Analytics, Google Search Console, Organic Search Engine Optimization, Search Engine Marketing (SEM), Search Engine Optimization Strategy, Search Engines, SEMRush, Teamwork, Website Analytics

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-07-23

Application Deadline:

2025-08-07

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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About Us

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com .

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact .