Senior Manager, Regional Marketing - BC & Yukon Region

Scotiabank; Vancouver; On-site; CAD 70,000 - 110,000; Full time

Job summary

An established industry player seeks a Senior Manager for Regional Marketing to enhance brand awareness and drive customer engagement. This role involves developing and executing marketing strategies, managing communication plans, and overseeing sponsorship initiatives. You will lead cross-functional teams, build relationships, and ensure projects align with business objectives. If you are passionate about marketing and thrive in a collaborative environment, this position offers a unique opportunity to make a significant impact within a purpose-driven team.

Qualifications

• 5+ years of experience in marketing or communications, preferably in financial services.
• Strong relationship-building and communication skills.

Responsibilities

• Develop and implement marketing strategies to drive customer acquisition.
• Manage regional marketing campaigns and oversee project execution.
• Collaborate with teams to align strategies and support local leadership.

Skills

Marketing Strategy

Communication Skills

Project Management

Relationship Building

Strategic Thinking

Education

Post-secondary degree in Business

Post-secondary degree in Communications

Job description

Requisition ID: #

Join a purpose-driven, high-performing team committed to results within an inclusive culture.

Role Overview

The Senior Manager, Regional Marketing, contributes to regional success and profitability by developing and implementing marketing, sponsorship, and communications strategies. The role involves creating and executing regional communication plans to increase brand awareness, drive customer acquisition and retention, promote product usage, and enhance employee engagement.

Key Responsibilities

1. Regional Marketing and Communication Strategy
2. Manage planning, coordination, and execution of regional initiatives to support business objectives.
3. Collaborate with regional and national teams to align strategies and support local leadership.
4. Develop and oversee marketing campaigns and activation initiatives.
5. Manage multiple projects ensuring they meet strategic goals, timelines, and budgets.
6. Lead cross-functional teams and share best practices.
7. Serve as a trusted advisor within the regional team and advocate for customer needs.
8. Promote marketing tools and resources to regional sales teams.

External and Internal Communications

1. Develop key messages to enhance the bank’s image and attract/retain clients.
2. Build relationships with internal partners to craft effective communication plans.
3. Manage regional events and leverage social media platforms for strategic communications.

Sponsorship and Community Initiatives

1. Maintain relationships with sponsorship and philanthropy partners.
2. Strategically advise on sponsorship properties and negotiate deals.
3. Coordinate regional marketing and sponsorship activities and maintain a comprehensive calendar.

Budget Management

1. Assist in developing annual budgets.
2. Track expenses and provide regular updates.
3. Identify opportunities for process improvements.

Qualifications

• Post-secondary degree in Business or Communications preferred.
• Minimum 5 years of experience in marketing or communications, preferably in financial services.
• Strong relationship-building and communication skills.
• Excellent project management and strategic thinking abilities.
• Proven leadership in cross-functional teams.

Location

Vancouver, British Columbia, Canada

Scotiabank is committed to diversity and inclusion. Accommodations are available upon request during the recruitment process.