Senior Manager, Product Marketing

Vista Equity Partners Management, LLC; Canada; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading technology company in the funeral industry seeks a Senior Manager of Product Marketing & Enablement. This role involves crafting marketing strategies, driving product positioning, and equipping sales teams with the necessary tools. Ideal candidates will have a strong understanding of B2B tech markets and collaborative skills to enhance cross-functional efforts.

Qualifications

• Dynamic leader with experience in product marketing in B2B tech.
• Strong skills in strategy execution and problem-solving.
• Experience in creating sales training and enablement programs.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Conduct competitive analysis and market research.
• Create and refine sales playbooks and training programs.

Skills

B2B technology markets

Storytelling skills

Cross-functional collaboration

Competitive analysis

Market research

Sales enablement

Training program development

Education

Bachelor's degree in Marketing, Business or related field

Master's degree preferred

Job description

At Tribute Technology, we make end-of-life celebrations memorable, meaningful, and effortless through thoughtful and innovative technology solutions. Our mission is to help communities worldwide celebrate life and pay tribute to those we love. We are transforming the funeral experience through industry-leading technology that provides personalization for families, as well as efficiency and profitability for funeral homes and obituary hosting services. Our comprehensive platform brings together software and technology to provide a fully integrated experience for all users. Tribute is a unique new model that brings the stability of B2B software PLUS the explosive growth and valuation of eCommerce. We are the market leader in the US and Canada, with global expansion plans and a growing international team of more than 400 individuals in the US, Canada, Philippines, and Ukraine.

ABOUT YOU:

We’re looking for a Senior Manager of Product Marketing & Enablement who will execute market strategies, drive product positioning, and empower our sales teams. This role requires a dynamic leader with a deep understanding of B2B technology markets, strong storytelling skills, and a passion for enabling sellers with compelling content, tools, and training. You will collaborate cross-functionally with Technology, Sales, and Marketing teams to drive revenue growth and market adoption of our solutions.

This role is an ideal fit if you love shaping how products connect with customers, solving problems creatively, and balancing big-picture strategy with hands-on execution. If you excel in fast-paced environments, lead with collaboration, and love bringing narratives to life, we would love to connect with you.

WHAT YOU’LL DO:

• Product Marketing: Develop and execute comprehensive marketing strategies, including positioning, messaging, and competitive differentiation for our products and solutions.
• Competitive & Market Intelligence: Conduct competitive analysis, market research, and voice-of-customer insights to inform product positioning and enablement strategies.
• Product Enablement: Develop and execute a product enablement strategy to ensure internal teams - particularly sales, account management, and support are equipped with the tools, training, and knowledge needed to effectively communicate product value, handle objections, and drive adoption across the customer journey.
• Sales Playbooks & Content Development: Create and refine sales playbooks, competitive battlecards, presentations, and customer-facing content to align with the buyer’s journey and market trends.
• Training & Certification Programs: Design and implement training programs that improve the product understanding and effectiveness of our sales, account management, support and production teams.
• Cross-Functional Collaboration: Partner closely with Technology, Sales and Marketing to align on priorities and ensure consistent messaging.
• Metrics & Optimization: Define and track key enablement and product marketing KPIs, continuously optimizing strategies for impact and effectiveness.