Senior Manager, Paid Search & Social Toronto, ON

Pursuitagency; Toronto; Remote; CAD 125,000 - 150,000; Full time

Job summary

An innovative boutique agency is seeking a Senior Manager of Paid Search & Social to lead digital marketing campaigns. This fully remote role involves overseeing campaign performance, driving excellence, and nurturing client relationships. You will strategize and execute paid media campaigns across various platforms, ensuring they meet and exceed client KPIs. Collaborating with a talented team, you will integrate the latest tools and technologies while mentoring others in best practices. If you are passionate about digital marketing and ready to make an impact, this opportunity is perfect for you.

Qualifications

• 5+ years in paid search and social, with team management experience.
• Strong analytical skills and experience with large data sets.

Responsibilities

• Lead client relationships and ensure campaign success.
• Oversee campaign setup, budget management, and optimization.

Skills

Paid Search

Paid Social

Google Ads

Analytical Skills

Communication Skills

Team Management

Attention to Detail

Education

Post-secondary education in relevant field

Tools

Google Tag Manager

GA4

Microsoft Ads

Meta Platforms

TikTok

Job description

Our client, a boutique agency working with top clients across North America, is looking to add to their growing team.

This position is 100% remote. We are looking for candidates based in Canada.

As a Senior Manager of Paid Search & Social, you will play a pivotal leadership role in overseeing campaign performance, driving excellence, and nurturing client relationships. This position combines strategic vision with hands-on execution, ensuring campaigns deliver results while constantly innovating across paid media channels. You’ll work closely with clients to exceed their KPIs, lead a talented team, and help shape the future of digital marketing.

Key Responsibilities:

1. Act as primary point of contact for clients, ensuring paid media campaigns align with their goals and exceed expectations. Build strong, long-lasting relationships with clients.
2. Lead the development and implementation of paid search and social strategies.
3. Keep innovation & best practices top of mind. Integrate the latest tools, ad formats, and technologies into campaigns.
4. Oversee all aspects of campaign setup, budget management, and optimization.
5. Manage tracking systems and resolve any issues quickly to ensure smooth campaign execution.
6. Mentor and develop internal and external teams, educating them on digital best practices, emerging tools, and new strategies.
7. Develop detailed reporting, insights and presentations based on post-campaign performance, providing clients with valuable insights and recommendations.
8. Work with internal teams to assess and integrate third-party vendor solutions to improve campaign outcomes.
9. Build, manage, and refine audience segments across multiple platforms to ensure relevance and effectiveness.
10. Collaborate and work with cross-functional teams on business strategies.
11. Contribute content and insights to POVs, blog posts, and industry thought leadership to maintain a strong presence in the digital marketing space.
12. Ensure that tactical media plans are accurately implemented on digital platforms, delivering campaigns as needed.
13. Manage website tagging and conversion tracking for Google Ads, GA4, and Google Tag Manager to ensure proper reporting and actionable insights.

Required Skills & Experience:

1. 5+ years’ experience in paid search, paid social with 1+ years’ managing small teams.
2. Post secondary education in relevant field preferred.
3. Hands-on experience in Paid Search and Paid Social, with a focus on Google campaigns (Search, Performance Max, Shopping, Display GDN, Demand Gen) and Meta platforms (UGC, Prospecting, Retargeting, Advantage+, DPA).
4. Proven track record of executing and optimizing media strategies across multiple platforms (Google Ads, GA4, GTM, Microsoft Ads, Meta, TikTok, X/Twitter, Apple Search, etc.).
5. Strong analytical skills, with a passion for working with large data sets and emerging media technologies like AI.
6. Excellent communication skills (written and verbal) and the ability to present complex information in a clear, compelling way.
7. Highly organized with exceptional attention to detail and accuracy.
8. Knowledge of Shopify is a bonus.
9. Experience in an agency or working with media partners is a plus.