Senior Manager, Omni Channel Shopper Marketing

Heartland Coca-Cola Bottling Company, LLC; Toronto; Hybrid; CAD 85,000 - 120,000; Full time

Job summary

A leading bottling company in Canada is seeking a Senior Manager, Omni Channel Shopper Marketing. This role involves developing and implementing marketing strategies, leading a dynamic team, and enhancing beverage sales across various channels. With a focus on collaboration and innovation, candidates should possess strong leadership skills and significant experience in shopper marketing.

Qualifications

• 5+ years experience in shopper marketing, preferably in FMCG.
• Demonstrated strong leadership and influencing skills.
• Bilingual preferred but not mandatory.

Responsibilities

• Lead the Omni channel Shopper Marketing team with strategic oversight.
• Develop retail marketing strategies in collaboration with various stakeholders.
• Manage marketing budgets and ensure strong ROI on activities.

Skills

Leadership

Digital Marketing

Influencing Skills

Education

Bachelor's degree

Job description

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Jul 10, 2025

• Facility and Work Location- Toronto,
• Employee Type - Regular Employee FT Salaried

About This Opportunity

Reporting to the Director, Shopper Marketing, the Senior Manager, Omni Channel Shopper Marketing develops, implements, and execute growth strategies and beverage solutions in collaboration with a national retail customer portfolio across Canada. This role is responsible for driving value, increasing beverage sales, and enhancing profitability throughout Canadian outlets.

In addition, the Senior Marketing Manager will oversee and nurture relationships with our customers marketing teams, brands, strategic partnerships, regional and local assets, internally and externally. This leadership position will also be accountable for orchestrating customer programs year-round, while managing retail channels as well as digital marketing initiatives to achieve strategic objectives.

Location: Toronto King Street Office (3 days/week) or any major hub(Richmond, Calgary, Montreal) – work from home is optional but coming in to the office is preferred.

Responsibilities

• Lead the Omni channel Shopper Marketing team (4 direct reports) to develop industry leading retail shopper marketing strategies, in-store and online across all large and small store formats (grocery, mass merch, convenience, gas)
• Coach and develop direct reports on brief writing, customized program development, marketing strategy and creative execution
• Lead the implementation and execution of overall retail marketing strategy for Canada, collaborating with various internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs aligned with consumer targeting and customer strategies
• Managemarketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
• Lead the development of our retail media network investments strategy
• Lead the coordination of marketing campaigns between our partners at Coca Cola, and our customer teams (eg. Olympics, FIFA World Cup, innovation launches, meals/snacking strategy)
• Contribute to the long-term and short-term planning of the retail strategy, consumer missions, and marketing plans, utilizing data-driven consumer insights.

Qualifications

• 5+ Years experience in shopper marketing function, preferably in marketing in fast-moving consumer packaged goods (FMCPG).
• Bachelor's degree or the equivalent combination of education and experience required
• Retail experience preferred (eg. Loblaw, Walmart, Sobeys, Metro, Costco, Gas and Convenience)
• Demonstrated strong leadership skills and influencing ability
• Proven working experience in digital marketing, particularly within the CPG industry
• Bilingual preferred but not mandatory

About Us: Proudly Canadian and Independently Owned, We are Coke Canada!

Coca-Cola Canada Bottling Limited is Canada’s premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centers, and 5 production facilities nationwide. For more information about Coke Canada Bottling, please visit cokecanada.com

Important

All offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada Bottling”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification and drivers abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regards to this once you are contacted for further consideration.

Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email [e-mail].