Senior Manager, Omni Channel Shopper Marketing

Heartland Coca-Cola Bottling Company, LLC; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading beverage company in Toronto is seeking a Senior Manager in Omni Channel Shopper Marketing to develop and execute growth strategies across Canada. The ideal candidate will have over 5 years of experience in shopper marketing, strong leadership skills, and a background in digital marketing. This role allows for some remote work but is preferred on-site.

Qualifications

• 5+ years of experience in shopper marketing, preferably in FMCG.
• Retail experience preferred (e.g., Loblaw, Walmart, etc.).
• Strong leadership skills and influencing ability.

Responsibilities

• Lead the Omni channel Shopper Marketing team.
• Implement retail marketing strategies for Canada.
• Manage marketing spend according to program budgets.
• Coordinate marketing campaigns with partners.

Skills

Shopper marketing

Leadership

Digital marketing

Bilingual skills

Education

Bachelor's degree or equivalent education and experience

Job description

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Jul 10, 2025

• Facility and Work Location - Toronto,
• Employee Type - Regular Employee FT Salaried

About This Opportunity

Reporting to the Director, Shopper Marketing, the Senior Manager, Omni Channel Shopper Marketing develops, implements, and executes growth strategies and beverage solutions in collaboration with a national retail customer portfolio across Canada. This role is responsible for driving value, increasing beverage sales, and enhancing profitability throughout Canadian outlets.

The Senior Marketing Manager will oversee and nurture relationships with our customers' marketing teams, brands, strategic partnerships, regional and local assets, both internally and externally. This leadership position will also be accountable for orchestrating customer programs year-round, managing retail channels, and digital marketing initiatives to achieve strategic objectives.

Location : Toronto King Street Office (3 days / week) or any major hub (Richmond, Calgary, Montreal) – work from home is optional but coming into the office is preferred.

Responsibilities

1. Lead the Omni channel Shopper Marketing team (4 direct reports) to develop industry-leading retail shopper marketing strategies, in-store and online across all store formats (grocery, mass merch, convenience, gas).
2. Coach and develop direct reports on brief writing, customized program development, marketing strategy, and creative execution.
3. Lead the implementation and execution of the overall retail marketing strategy for Canada, collaborating with internal and external stakeholders, including Brand & Category Commercialization teams, to develop insight-driven marketing programs aligned with consumer targeting and customer strategies.
4. Manage marketing spend according to program budgets; ensure productivity and strong return on investment of all marketing activities; set priorities and execute.
5. Lead the development of our retail media network investments strategy.
6. Coordinate marketing campaigns with partners such as Coca Cola and customer teams (e.g., Olympics, FIFA World Cup, innovation launches, meals/snacking strategy).
7. Contribute to long-term and short-term planning of retail strategy, consumer missions, and marketing plans using data-driven consumer insights.

Qualifications

• 5+ years of experience in shopper marketing, preferably in FMCG (Fast-Moving Consumer Goods).
• Bachelor's degree or equivalent education and experience.
• Retail experience preferred (e.g., Loblaw, Walmart, Sobeys, Metro, Costco, Gas and Convenience).
• Strong leadership skills and influencing ability.
• Proven experience in digital marketing within the CPG industry.
• Bilingual skills are a plus but not mandatory.

About Us : Proudly Canadian and independently owned, we are Coke Canada!

Coca-Cola Canada Bottling Limited is Canada's premier bottling company, with over 5,800 associates, more than 50 sales and distribution centers, and 5 production facilities nationwide. For more information, visit cokecanada.com.

Important

All employment offers are conditional upon successful background clearance, which may include criminal background checks, employment verification, education verification, and drivers abstract review. Please contact our Talent Acquisition team if you have questions or concerns.

Coke Canada Bottling is committed to diversity and inclusion. For accommodations during recruitment, contact our Talent Acquisition Services team at 1-844-383-2653 or [e-mail].

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