Senior Manager of Retail Marketing and Emerging Channels (12-18 Month Contract)

Knix; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading retail marketing company in Toronto is seeking a Senior Manager of Retail Marketing and Emerging Channels. You will contribute to brand growth through strategic marketing initiatives across various channels. The ideal candidate has over 6 years of experience in branding and retail marketing, with proven success in leading teams, managing budgets, and driving product awareness. This role fosters a collaborative environment and champions diversity and inclusion.

Qualifications

• 6+ years of work experience in branding, marketing, or retail marketing.
• Experience hiring, coaching and leading field teams.
• Experience developing consumer acquisition initiatives.
• Experience managing marketing budgets and delivering ROI.
• Strong time management and organizational skills.

Responsibilities

• Lead the strategic priorities and seasonal marketing campaigns.
• Build and execute traffic-driving strategies across retail.
• Own the Retail and Wholesale marketing omnichannel activity calendar.
• Explore partnerships to enhance brand awareness.
• Manage the marketing budget for optimization.

Skills

Strategic and creative thinking

Collaboration

Problem-solving

Priority management

Insight translation into strategies

Team influence

Job description

The Senior Manager of Retail Marketing and Emerging Channels is responsible for contributing to the growth of the Knix and Knixteen brands across retail, wholesale and other emerging channels/categories to drive brand and sales initiatives across Canada and the U.S. This individual will be accountable for growing brand awareness, acquiring new consumers, leading the strategy and execution of seasonal marketing campaigns across retail, wholesale and emerging channels and categories like Knixteen, and driving traffic and sales in these areas.

This person is a highly collaborative leader who will work closely with the Retail & Wholesale teams, PR & Communications, Marketing, Merchandising, Operations and Planning teams to align in-market initiatives and in-store marketing executions with broader brand strategies and seasonal campaigns.

About You

• You are a strategic and creative thinker who can translate insights and trends into high-impact, channel-specific marketing strategies
• You are a collaborative leader who can inspire a team to deliver ambitious goals in partnership with internal stakeholders
• You can prioritize, problem-solve and pivot quickly in a fast-paced, cross-functional environment
• You can manage competing priorities within a fast-paced environment to deliver near-term and long-term brand and business results
• You can translate consumer insights and your knowledge of current events, social media trends and pop culture into actionable marketing strategies
• You possess the creative, emotional, and intellectual agility to solve problems, make decisions and lead your team with care and courage
• You thrive on collaboration and can influence teams across marketing, retail and operations

The Opportunity

• Reporting to the VP of Brand and VP of Retail, you will lead from inception to execution, strategic priorities, retail seasonal marketing campaigns, and develop grassroots marketing initiatives for Retail, Wholesale and Knixteen
• Build and execute high-impact traffic-driving strategies across retail doors, with a focus on geo-targeted media, influencer marketing, mall advertising, community events and experiential activations
• Lead cross-functional launch planning for new store openings, aligning retail, PR, paid, creative and experiential touchpoints for maximum market impact

• Own and maintain the Retail and Wholesale marketing omnichannel and digital activity calendar
• Oversee the new store strategy and openings specifically focusing on geo-targeted initiatives
• Work closely with our growth and retention teams to develop and execute retail marketing strategies to drive awareness and revenue
• Work with our visual merchandising team to ensure the brand and marketing strategy comes to life in stores based on KPIs
• Build, manage and execute the annual and seasonal marketing strategy for Knix and Knixteen, working collaboratively with cross-functional teams
• Explore and vet partnerships with external, non-competing brands to help accelerate brand awareness in these categories

• Own end-to-end marketing budget planning and management for Retail Marketing, optimizing investment across media, events/activation, and partnerships to maximize impact
• Manage and mentor direct report, fostering growth while ensuring flawless execution of retail and wholesale marketing initiatives
• Accountable for retail foot traffic and local brand awareness KPIs in partnership with retail and growth teams

Qualifications

• 6+ years of work experience in branding, marketing, retail marketing, community marketing or consumer-facing sales
• Demonstrated success in hiring, coaching and leading field-based teams
• Demonstrated experience developing consumer acquisition and engagement initiatives
• Demonstrated experience coaching and managing junior team members, fostering professional development and high performance
• Ability and willingness to work collaboratively across functions to drive toward common goals
• Proven experience managing marketing budgets and delivering strong ROI across channels
• Previous experience negotiating contracts and agreements, and working with agencies and external partners is an asset
• Strong time management and organizational skills with the ability to remain positive and proactive, and keep direct reports and cross-functional stakeholders engaged and accountable

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal-opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.