Senior Manager of Demand Generation & Growth Marketing

EF Educational Tours Canada; Toronto; Hybrid; CAD 85,000 - 115,000; Full time

Job summary

An educational travel organization based in Toronto is looking for a Senior Manager of Demand Generation & Growth Marketing. The successful candidate will manage digital growth campaigns, optimize conversion rates, and lead a team in a hybrid work environment. Preferred qualifications include strong media planning skills and experience with performance marketing. This role offers professional development and flexible work arrangements.

Benefits

Collaborative work environment

Travel opportunities with customers

Comprehensive benefits

Qualifications

• 5–7 years in B2B growth or performance marketing.
• 4+ years in media planning and paid media optimization.
• 2–4 years in website optimization, UX/CRO, SEO/SEM.

Responsibilities

• Increase lead volume and quality through paid, organic, and owned channels.
• Optimize budget allocation and channel mix for efficiency and impact.
• Collaborate with marketing teams to align messaging and creative assets.
• Leverage AI, analytics, and insights for campaign experimentation.
• Drive website and conversion optimization, including A/B testing.
• Partner with content and brand teams to scale organic growth.
• Define KPIs, interpret data, and deliver performance reports.
• Mentor team members and support a culture of experimentation.

Skills

B2B growth or performance marketing

Media planning and paid media optimization

Website optimization

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Job description

Senior Manager of Demand Generation & Growth Marketing

EF Educational Tours

Full Time

Start Date : August / September 2025

Location : Toronto, ON - Hybrid (4 days on-site, 1 day WFH. Opportunity to work from home on Fridays.)

EF Educational Tours helps teachers change their students’ lives through educational travel. Our itineraries focus on experiential learning, sparking curiosity, confidence, and self-awareness in teachers and students across Canada. Our mission is to open the world through education—helping people see new places, experience cultures, and learn about the world and themselves.

We are seeking a hands-on, data-curious marketer to execute and optimize digital growth campaigns for EF Educational Tours Canada. The Senior Manager of Growth Marketing & Demand Generation will oversee paid media, website performance, and conversion optimization to deliver a high-quality pipeline that fuels revenue growth.

This role involves aligning demand generation with brand, content, and retention marketing efforts to ensure a seamless customer journey from first touch to loyalty. The ideal candidate is innovative, test-and-learn oriented, and capable of cross-functional collaboration to drive performance and enhance customer experience.

Responsibilities include:

• Increase lead volume and quality through paid, organic, and owned channels
• Optimize budget allocation and channel mix for efficiency and impact
• Collaborate with marketing teams to align messaging and creative assets
• Leverage AI, analytics, and insights for campaign experimentation
• Drive website and conversion optimization, including A/B testing
• Partner with content and brand teams to scale organic growth
• Define KPIs, interpret data, and deliver performance reports
• Mentor team members and support a culture of experimentation

Qualifications:

• 5–7 years in B2B growth or performance marketing
• 4+ years in media planning and paid media optimization
• 2–4 years in website optimization, UX/CRO, SEO/SEM
• Strong cross-functional collaboration skills
• Experience managing junior team members

Preferred Skills:

• Familiarity with Salesforce Marketing Cloud or similar platforms
• Experience with attribution modeling and offline channels
• Comfort with AI tools and workflow automation

Why Join Us:

• Work in a collaborative, award-winning office environment with flexible WFH options
• Travel with customers at no cost to experience our product firsthand
• Access to professional development, social groups, and comprehensive benefits

About EF Education First: We create immersive educational experiences that foster understanding, challenge biases, and open minds worldwide. With over 115 offices globally, our work makes a meaningful difference.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Education