Senior Manager - NA Brand Marketing

Lululemon Athletica; Vancouver; Hybrid; CAD 134,000 - 176,000; Full time

Benefits offered by this job

Extended health and dental benefits

Paid time off

Retirement plan matching

Employee discount

Fitness & yoga classes

Parental top-up

Development course offerings

Mentorship programs

Job summary

lululemon Athletica in Vancouver, BC is hiring a Senior Manager, Brand Marketing to drive the North America strategy and omni-channel campaigns. You will lead cross-functional teams, manage partners, and ensure cohesive guest journeys across channels.

The role demands 10+ years in marketing, strong leadership, and proven budget management of multi-million dollars. This position follows a hybrid on-site model with immigration support where applicable.

Qualifications

• 10+ years of experience in marketing within a high-profile global brand.
• 3+ years of people management experience.
• Creative brief development for campaigns of varying scale.
• Proven ability to manage budgets of $3M+.

Responsibilities

• Refine and evolve the North America Brand Marketing Strategy.
• Lead large-scale omni-channel campaigns with cross-functional plans.
• Oversee partner enrollment, manage gates, and ensure partnerships are resourced.
• Track budgets and optimize spend across channels.
• Guide cross-functional teams to impactful creative briefs and KPIs.

Skills

Brand marketing

Cross-functional leadership

Budget management

Campaign development

Stakeholder management

People management

Creative briefs

Presentation skills

Job description

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North America business and building equity in our largest market.

The Senior Manager, Brand Marketing will be focused on developing & executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives. At the center of the marketing organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign ideas & integration opportunities for our partners. They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation leading cross functional workstreams to deliver seamless guest journey

core responsibilities

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed..
• Track and manage budgets effectively
• Work in cross functional partners continue to evolve the efficiency of planning for partnership workstream
• Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for teamResponsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans
• Supports creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set

qualifications

• 10+ years’ experience working in marketing, and/or agency experience, in a high profile, globally branded organization. Experience working with brand partnerships is valued.
• 3+ years of people management experience.
• Creative brief development experience for different scale of campaigns
• Proven ability to manage budgets of $3M+
• Deep understanding of brand and content marketing, tapping into guest + product insights to driving omnichannel initiatives from inception to execution
• An energetic, creative, forward-thinking individual who has their pulse on the future of marketing
• Excellent written and verbal communication skills, ability to create comprehensive presentation decks. Passionate storyteller that is comfortable presenting, collaborating and rallying cross functional groups
• Proven ability to lead through others and produce results through cross functional teams without direct reporting.
• In depth understanding of business functions and go to market requirements within product, brand, and retail.
• Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; ability to be inclusive, collaborative, respectful and support broad organizational interests.
• Adaptable and agile, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Immigration support is potentially available for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$134,100-$176,000 the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions. At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.