GTM Operations Lead

Lululemon Athletica; Vancouver; On-site; CAD 88,000 - 116,000; Full time

Benefits offered by this job

Extended health and dental benefits

Mental health plans

Paid time off

Retirement plan matching

Parenthood top-up

Development courses

Mentorship programs

Job summary

lululemon seeks a GTM Operations Lead to support the end-to-end go-to-market calendar and milestone execution across departments. You will ensure processes are integrated from product strategy through to seasonal delivery and maintain documentation for training and learning materials.

The role requires 3+ years in a product or operations function within retail, apparel, or similar industries, with proven cross-functional collaboration and risk management capabilities.

Qualifications

• Deep facilitation and problem-solving skills to drive alignment and innovative solutions.
• Strong communication skills; ability to distill complex workstreams into digestible frameworks.
• Drive continuous improvement and increased efficiency as business needs shift.

Responsibilities

• Lead consistency of execution of pre-, during- and post-milestone preparation and execution partnering with leaders across the organization to deliver against the GTM milestones.
• Partner with GTM Evolution team to integrate redesigned processes into Milestone, sub-milestone and L4 processes, templates and operating rhythms.
• Support the maintenance of GTM L2 sub milestone meeting landscape (pre/during/post milestones, Event Expectations, L4 processes and seasonal templates).
• Support analysis of seasonal KPIs to support governance of the GTM process and develop recommendations to mitigate risk to seasonal delivery.
• Support the seasonal calendar publish processes and develop solutions to manage risk and calendar stack issues.
• Anticipate risks and dependencies; activate partners to resolve challenges before they impact results.
• Identify opportunities and requirements to unlock efficiency and adherence to current and future GTM process.
• Build trusted relationships at multiple levels to provide clarity and garner buy-in for ongoing initiatives.
• Support planning and delivery against seasonal processes.
• Support leadership team through content and agenda items for ops forums.
• Maintain GTM Documentation for learning materials and training.

Skills

Facilitation

Problem-solving

Communication

Continuous improvement

Relationship building

Ambiguity tolerance

Team collaboration

Strategic thinking

Job description

Business Unit: Store Support Centre (SSC)

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Go To Market team sits at the center of lululemon’s end to end value chain transformation. We are responsible for architecting the future state GTM vision and operating engine, driving disciplined, measurable progress toward that vision. As experts in how functional processes connect across the value chain, we bring a holistic lens to identifying trade offs, designing integrated solutions, and ensuring that evolutions serve the business, our teams, and our guest.

Our team plays a critical role in identifying and leading integration needs across the value chain, always grounding decisions in what best supports the guest and aligns with lululemon’s overall enterprise strategy. We partner closely with executive leadership, global and regional brand, merchandising, planning, design, supply chain, and cross functional partners who shape how we create and bring product to market.

core responsibilities

Reporting to the Sr. Manager, Go-to-Market Operations, the GTM Operations Lead will support seasonal delivery of a go-to-market calendar phase by supporting the execution of pre‑, during‑, and post‑milestone preparation and processes enterprise for GTM milestones for calendar phase ensuring integration of product strategy throughout.

They know the intricacies of the Go-to-Market process as their work cuts across specialized functional areas of a vertically integrated brand, they will streamline the enterprise milestones and sub-milestones to make work simpler and institutionalizing rigor.

• Lead consistency of execution of pre-, during- and post-milestone preparation and execution partnering with leaders across the organization to deliver against the GTM milestones.
• Partner with GTM Evolution team to integrate redesigned processes into our Milestone, sub-milestone and L4 processes, templates and operating rhythms
• Support the maintenance of GTM L2 sub milestone meeting landscape (pre/during/post milestones, Event Expectations, L4 processes and seasonal templates driving consistency and continuous improvement
• Support analysis of seasonal KPIs to support governance of the GTM process and develop recommendations to mitigate risk to seasonal delivery
• Support the seasonal calendar publish processes and develop solutions to manage risk and calendar stack issues
• Anticipate risks and dependencies; proactively activate partners and insights to resolve challenges before they impact results
• Identify opportunities and requirements that will unlock efficiency towards our goals and enable the adherence of the current and future GTM process
• Build trusted relationships at multiple levels of the organization to provide clarity and garner buy-in for ongoing initiatives and seasonal execution
• Support the planning and delivery against seasonal processes
• Support leadership team through development and curation of content and agenda items of for ops forums
• Support in maintenance of GTM Documentation for business facing learning materials and training

qualifications

A deep understanding of a vertically integrated retail – has 3+ years of experience working within a Product function that has led to deep understating of best practices and processes or operations function. Previous experience in a large apparel company, investment banking, management consulting is a bonus.

Exposure to Hyper-Growth that required adaptability to evolve the team & processes. Exposure either as part of organization or group that experienced significant growth.

Global in Understanding. Has strong working relationships globally; experienced in supporting a global framework both regionally and HQ.

• Minimum of 3+ yrs of relevant professional experience in this field of work, including consulting and/or direct business management
• Deep understanding of apparel value chain
• Strong facilitation and problem-solving skills to drive alignment and innovative solutions
• Strong communication skills, being able to distill complex workstreams into digestible frameworks
• Drive continuous improvement and increased efficiency and effectiveness as business needs shifts
• Proven track record of building relationships, establishing rapport, credibility and trust
• Self-motivated, passionate, detail-oriented, multi-tasker extraordinaire who thrives in a fast-paced environment
• Resourceful, able to navigate an organization independently and comfortable with ambiguity
• Demonstrates discretion and ability to maintain confidentiality
• Hands-on mentality and pragmatic approach with strong collaboration attitude and team play

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

additional notes

Authorization to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this positionis from $88,200-$115,800 annually ; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.

Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.

lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us [e-mail] . In your email, please include the position title, the location of the position and the nature of your request.

The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.

At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.